Digital Best Practices
description
Transcript of Digital Best Practices
![Page 1: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/1.jpg)
RAB Radio Training AcademyRAB Radio Training Academy
Digital Best Practices
![Page 2: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/2.jpg)
RAB Radio Training Academy
Radio Market Share
Source: Borrell Associates, 2009
DMA Market Size
Avg. Share of Local Online Advertising
Highest
Markets 1-20 0.3% 5.4% Markets 21-50 0.7% 3.5% Markets 51-100 0.7% 2.4% Markets 101-210 0.6% 8.7% Average/ Highest 0.5% 5.2%
Research For Data Driven Decisions
![Page 3: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/3.jpg)
RAB Radio Training Academy
Interactive Products
• Display ads (banners)
• Sponsorships• Streaming• Search• Auctions• Directories• Audio on demand
(Podcasts)• Video on demand
Best Practices
How Stations Are Making Money!
• e-Newsletters• Database Marketing• Text-messaging• Social networking• Integrated content• HD Multi-channel• Message-casting• Viral marketing• Pop-up, pop-under
![Page 4: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/4.jpg)
RAB Radio Training Academy
Display ads (banners)
![Page 5: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/5.jpg)
RAB Radio Training Academy
Sponsorships
![Page 6: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/6.jpg)
RAB Radio Training Academy
StreamingVideoAudio
Player adsSponsorships
![Page 7: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/7.jpg)
RAB Radio Training Academy
Search
![Page 8: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/8.jpg)
RAB Radio Training Academy
Auctions
![Page 9: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/9.jpg)
RAB Radio Training Academy
Directories
![Page 10: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/10.jpg)
RAB Radio Training Academy
Directories
![Page 11: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/11.jpg)
RAB Radio Training Academy
Directories
![Page 12: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/12.jpg)
RAB Radio Training Academy
Directories
![Page 13: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/13.jpg)
RAB Radio Training Academy
Audio on demand(Podcasts)
Source: eMarketer, March, 2009
Podcasting Goes Mainstream
• 11% download 1+ / month
• 21.9% Million Americans
![Page 14: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/14.jpg)
RAB Radio Training Academy
Audio on demand(Podcasts)
Source: Holland Cooke, McVay Media, 2008; Radio Advertising Bureau
Best Practices: Podcasting
• 10 minutes or less• Short pre-rolls• Better yet, embedded opens/closes• Best yet, contextual ads (advertorial)• Package online and on-air
• ROS on-air spots that tease online podcasts• E-Newsletter advertorials, banners• On-air mentions
![Page 15: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/15.jpg)
RAB Radio Training Academy
Audio on demand(Podcasts)
![Page 16: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/16.jpg)
RAB Radio Training Academy
Audio on demand(Podcasts)
![Page 17: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/17.jpg)
RAB Radio Training Academy
Video on demand
![Page 18: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/18.jpg)
RAB Radio Training Academy
Video on demand
![Page 19: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/19.jpg)
RAB Radio Training Academy
Video on demand
![Page 20: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/20.jpg)
RAB Radio Training Academy
E-Newsletters
![Page 21: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/21.jpg)
RAB Radio Training Academy
E-Newsletters
![Page 22: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/22.jpg)
RAB Radio Training Academy
Database Marketing
![Page 23: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/23.jpg)
RAB Radio Training Academy
Text-messaging
“Be the 92nd person to text the
correct answer and win!”
![Page 24: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/24.jpg)
RAB Radio Training Academy
Text-messaging
![Page 25: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/25.jpg)
RAB Radio Training Academy
Text-messaging
“Reds fans, sign up for
team updates…”
![Page 26: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/26.jpg)
RAB Radio Training Academy
Text-messaging
![Page 27: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/27.jpg)
RAB Radio Training Academy
Text-messaging
“Win backstage passes, just
text…”
![Page 28: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/28.jpg)
RAB Radio Training Academy
Text-messaging
![Page 29: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/29.jpg)
RAB Radio Training Academy
Text-messaging
I luv you, Mandy!
Sponsored by Nokia
Bon Jovi concert attendees text
messages to the giant screens
![Page 30: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/30.jpg)
RAB Radio Training Academy
Social networking
![Page 31: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/31.jpg)
RAB Radio Training Academy
Social networking
![Page 32: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/32.jpg)
RAB Radio Training Academy
HD multi-channel
![Page 33: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/33.jpg)
RAB Radio Training Academy
Message-castingRetail Sales
![Page 34: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/34.jpg)
RAB Radio Training Academy
Micro Sites
![Page 35: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/35.jpg)
RAB Radio Training Academy
Viral marketing
![Page 36: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/36.jpg)
RAB Radio Training Academy
Viral marketing
![Page 37: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/37.jpg)
RAB Radio Training Academy
Pop-up and pop-under
![Page 38: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/38.jpg)
RAB Radio Training Academy
Pop-up and pop-under
![Page 39: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/39.jpg)
RAB Radio Training Academy
Pop-up and pop-under
![Page 40: Digital Best Practices](https://reader035.fdocuments.in/reader035/viewer/2022062520/56815b65550346895dc95589/html5/thumbnails/40.jpg)
RAB Radio Training AcademyRAB Radio Training Academy
Digital Best Practices