Digital Audience Report May 2018...4 UEFA Champions League Live 177,607 5 Neighbours 146,707 6 Can't...
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Digital Audience Report May 2018
Transcript of Digital Audience Report May 2018...4 UEFA Champions League Live 177,607 5 Neighbours 146,707 6 Can't...
Digital Audience Report
May 2018
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DIGITAL SERVICE USAGE
49% of Irish adults use a digital service
from RTÉ every week
49%
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RTÉ NEWS NOW APP
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RTÉ NEWS NOW APP
RTÉ News Now is the Number 1
news and entertainment app in
Ireland
No. 1 News
App
1.9m App
Downloads
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18
UNIQUE BROWSERS PER MONTH
PAGE VIEWS PER MONTH
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18
PAGE VIEWS PER APP VERSION
0.4%
iOS
Android
Windows
8
RTÉ.IE
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RTÉ.IE
RTÉ.ie is the Number 1 multi-
media website in Ireland with
1.2m Irish users aged under 65
and 6m unique browsers per
month.
The average visit on RTÉ.ie is longer
than Irish Times, Independent and The
Journal.
Ireland’s No. 1 Multi-Media
Website
7.9 mins Average visit
6.4 million Monthly Unique
Browsers
(Source: Global Web Index Q1-Q4 2017; comScore Dax)
UNIQUE BROWSERS PER MONTH
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18
PAGE VIEWS PER MONTH
-
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18
PAGE VIEWS PER DEVICE
2%
Computer
Mobile
Tablet
Other/Unknown
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RTÉ PLAYER
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RTÉ PLAYER
RTÉ Player is the Number 1
broadcaster video on demand
service in Ireland with 1m users
aged under 65 in the last month
2.9m RTÉ Player App
Downloads
Ireland’s
No. 1 VOD
5m
Total Streams
per month
(Source: Global Web Index Q1-Q3 2017; comScore Dax)
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Top Programmes
Programme Streams
1 Home and Away 523,738
2 Fair City 464,847
3 EastEnders 363,752
4 UEFA Champions League Live 177,607
5 Neighbours 146,707
6 Can't Cope, Won't Cope 126,153
7 The Handmaid's Tale 108,825
8 The Late Late Show 102,267
9 UEFA Champions League Live Final 93,392
10 The Sunday Game Live 91,938
11 The Late Late Show Extras 90,958
12 Prime Time 81,030
13 RTÉ News: Six One 68,275
14 Eurovision Song Contest Final 2018 67,861
15 Grey's Anatomy 65,928
16 Claire Byrne Live 61,741
17 Home and Away Extras 61,414
18 Fair City Extras 56,701
19 RTÉ News: Nine O'Clock 55,044
20 Latest News and Weather 54,214 May 2018 Excludes Sky
STREAMS BY DEVICE
26.6%
26.5%
28.6%
7.1%
7.9%
5.6% Computer
Tablet
Mobile
TV Platform Operator
Connected TV
Other/Unknown
AUDIENCE TARGETING FAIR CITY EASTENDERS HOME & AWAY
SHORTLAND
STREET NEIGHBOURS
ALL ROUND TO
MRS BROWN’S
FRANCIS
BRENNAN’S
GRAND TOUR
Male x
Female x x x x x x
Female 18-34 x x x
Main Shopper + Kids x x x x x
RTÉ
INVESTIGATES
THE ROAD LESS
TRAVELLED
A WILD IRISH
YEAR THE GAME
EUROPEAN
CHAMPIONSHIPS
(MULTI-SPORT)
THE GAA
CHAMPIONSHIP
Male x x x x x
Female x
Male 18-34 x x
Female 18-34
Main Shopper + Kids x x x
The crosses to the
right indicate the
over-indexing
audiences
(compared to
RTÉ Player
average).
Programmes will
also reach other
audiences in large
volumes
AUDIENCE
DEMO RTÉ.IE NEWS &
BUSINESS SPORT LIFESTYLE RTÉ PLAYER
RTÉ NEWS
NOW APP
RTÉ PLAYER
APP
Male 112 114 145 73 107 118 104
Female 88 86 67 126 93 83 96
Male 18-34 112 109 165 110 151 106 131
Female 18-34 100 95 110 118 126 94 124
Main Shopper + Kids 102 105 97 156 102 116 101
Audience targeting
across RTÉ Online
services
AUDIENCE TARGETING
Source: TGI
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REACH
RTÉ has an online
user base of 1.25m
adults in Ireland
