Digital AssetsEnhance your website

What is Interactivity?• The CMS allows us to continue to

change our message and update information

• Web 2.0 is community interaction

• Stand out from the crowd: Every day we are bombarded with new messages

CREATE A

TWO-WAY CONVERSATION

‘‘A Picture is Worth a Thousand Words

’’Branding is expressed through written, audio and visual content

Information Graphics

Illustrative Graphics

Komodo CMS V5• File Library• Media Library filing system• ‘Multi’ upload facility• Adding new sets• Section-based files• Version Control• Image resizing• Search function• Videos, streaming and embedded

Video vs. Video vs. Video• Youtube.com.au • Separate branding• Low quality• Market specific

• Streaming• Higher quality• Externally hosted• Self branded

• Linking• Lazy and against best practice• Embedded files

Case Studies• Zoo York• Spread the Word YouTube campaign• Specific video call-to-action• Creative and inexpensive

• Nestle – Spill the Beans• ‘Catch up for a cuppa’• Online delivery of a complete campaign• Off line call-to-action