Digital Assessement Final (ppt)
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Transcript of Digital Assessement Final (ppt)
Walmart Digital
Assessment
Manica Buenaventura
OBJECTIVE
IDENTIFY THE
BEST ONLINE
PRACTICES
EVALUATE THE PRESENCE OF MGEBRANDS
MAKE RECOMMENDATIONS FOR IMPROVEMENT
2010 2011 2012
MGe WM.com
+200%
2010 2011 2012
DIGITAL ASSESSMENT OVERVIEW
PHASE I: ASSESS & IDENTIFY
PHASE II: COMPETITIVE BENCHMARK
PHASE III: FUTURE DEVELOPMENT
PHASE I: ASSESS AND IDENTIFY
NAVIGATION/SHOPABILITY
ITEM-LEVEL PRESENTATION
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Phase I: Navigation/Shopability
Predictive Search
Phase I: Navigation/Shopability
Maybelline vs. Maybelline New York
Phase I: Navigation/Shopability
Smaller price segments
$2, $4, $6, etc.
Phase I: Navigation/Shopability
Listing of ALL Garnier brands
- Anti-Dandruff
- Fall Fight
- Color Shield
- Daily Care
- Garnier
Fructis
- Herbashine
- Moisture Works
- Nutrisse
- Pure Clean
- Sleek & Shine
Phase I: Item-Level Presentation
Font size
Font color
Alignment of text
Phase I: Item-Level Presentation
Latest product images Latest product information
Correct grammar Color swatches
Phase I: Item-Level Presentation
Walmart.com Garnier.com
PHASE I: ASSESS AND IDENTIFY
EARLY ASSESSMENT OF WALMART.COM
FACE-TO-FACE WITH MGE DIGITAL TEAM
CONFERENCE CALL WITH WALMART.COM
AND KWIKEE CONTACTS
PHASE II: COMPETITIVE BENCHMARK
Phase II: Competitive Benchmark
Target
ULTA
Phase II: Competitive Benchmark
Sephora
Phase II: Competitive Benchmark
Target
Phase II: Competitive Benchmark
Purchase this essie shade here!
Purchase this essie shade here!
Phase III: Future Development
Phase III: Future Development
Phase III: Future Development
Phase III: Future Development
“To be the best in class sales team that
envisions endless possibilities inspiring
innovation and collaborative efforts.”