Digital and Social in Chile

What’s the real impact of ICT’s in recent social movements and education protests?

Marcelo Luis B. Santos - @celoo

#1

LA PRENSA

BURGUESA

NO NOS INTERESA

(We don’t care about the burgeoise press)

July 14th, 2011

How was the event covered by mass media?

http://www.mer.cl/index.asp?fecha=2011-07-15

El Mercurio 15/07/2011

http://papeldigital.info/lt/2011/07/15/01/paginas/001.pdf

La Tercera 15/07/2011

http://www.lun.com/default.aspx?dt=2011-07-15

LUN 15/07/2011

RELEVANCE

¿How long did people march?¿How many people were there?

¿How long was the conflict with the police?¿How many people were involved?

http://www.otraprensa.com/el-encapuchado-de-tvn/

24 Horas CentralJune 14th, 2011

24 Horas CentralJune 16th, 2011

24 Horas CentralJuly 11th, 2011

#1. Insights on Mass Media and ICTs

• Mass Autocommunication (Castells) reveals quickly media manipulation, specially when there is massive popular presence;

• Crisis of trust on mass media;• Trusted individuals in your circles are worth

more and more (maybe more than mass media already). How do you all feel about it?

#2

TWITTER:

THE POWER OF IMMEDIACY + VIRALITY +

GEOLOCATION + TRUSTED CIRCLES

First march: May 12th

- President Piñera (@sebastianpinera): 711,534 followers

- Gobierno de Chile (@gobiernodechile): 261,801 followers

TODAY (March 6th, 2012)

Turning Point: August 4th, 2011

Executive Secretary of Government of Chile’s Book Council tweeted: ¨kill the dog (bitch, mother), the puppies die¨

…lost her job.

#2. Twitter immediacy and virality

• Spontaneity and immediacy (no mediation + rapidity) can be revealing of the inner feelings (or agendas!)

• If there is fertility, a social networker with leadership has a great deal of power

• Camila Vallejo has little more than 600 tweets… what does that mean?

#3

GLOBALIZATION:

INTERNATIONALIZATION OF THE IDEAS/SOCIAL DEMANDS AND

MOVEMENTS

Google: ¨Camila Vallejo Portada¨

Some final considerations/suggestions

¨Repeat a lie 1,000 times...

...it becomes the truth¨

Facto (no judgement)

It rains.

Moral judgement

Rain is pretty

Naturalization=

Public opinion ¨stability¨

=Social Control

What do the following 3 have in common?

One simple message.

• Represent the general feeling/perception

• Gets through weak ties of the network

• Spreads quickly