Digital and Print · Skyscraper 160 x 600 pixels Portrait 300 x 1050 pixels (not actual size) Small...

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Digital and Print Advertising Prospectus and Contract 2020/2021 Included in this packet: • Partner membership ad rates and ad sizes • Digital ad sizes • Non-partner member ad rates • FAQs • Ad order form

Transcript of Digital and Print · Skyscraper 160 x 600 pixels Portrait 300 x 1050 pixels (not actual size) Small...

Page 1: Digital and Print · Skyscraper 160 x 600 pixels Portrait 300 x 1050 pixels (not actual size) Small Square, Wide Skyscrapper, Large Leaderboard, and Billboard presented at actual

Digital and Print

AdvertisingProspectus

and Contract2020/2021

Included in this packet:

• Partner membership

ad rates and ad sizes

• Digital ad sizes

• Non-partner member

ad rates

• FAQs

• Ad order form

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Why advertise with WMEA?WMEA is the leader in music education in the Pacific Northwest.

Thousands of views per monthOur digital footprint (including our website, social media, and digital programs) reaches thousands of music teachers, parents, and students nationwide.

Nationwide reachAs part of the National Association for Music Education, our expanded network goes beyond our 1500 local members. Our articles and social media posts are shared throughout our nationwide network.

Reach your target audienceAll music teachers in public and private school, their students and their parents visit the WMEA website. You will reach more of your targeted audience through digital ads with WMEA. By going digital, we are no longer limited in our reach to those who receive Voice or those who attend our events.

Half-page and full-page color ads includedWMEA is moving towards an 80-20 digital to print ad split. This means we will still have printed publications as well. If you buy a membership ad package, you will get your print ads included at no addtional cost.

Regular updatesPurchase a membership ad package and have the ability to update your ads throughout the year.

Budget friendlyOur new membership ad packages fit your budget cycle. Pay once at the begining of the fiscal year and your ads will run for 12 months.

Excellent serviceAs a member you will have a liason on the WMEA staff to help you reach your marketing goals. If you have an idea that helps your business let us know!

Use the order sheet today. If you have questions, email [email protected]

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Where will your ads appear?

We offer a variet of digital and print ads with packages for every budget.

For printed ads, you may place ads in:

• Voice of Washington Music Educators: October, January, March and May Issues.

• The conference printed program

• The state solo and ensemble program

• The All-Northwest and All-State concert programs

• The Junior All-State program *NEW

• Poco Voce *NEW

For digital ads, you may place ads on:

• The WMEA website (homepage or non-home page)

• The NAfME Northwest Division website (homepage and non-home page)

Use the order sheet today. If you have questions, email [email protected]

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Digital Ad Sizes

WideSkyscraper

160 x 600 pixels

Portrait300 x 1050 pixels

(not actual size)

Small Square,Wide Skyscrapper, Large Leaderboard, and Billboard presented at actual size.

Portrait is presented as 1/2 scale.

Large Leaderboard970 x 60 pixels

Billboard 970 x 270 pixels

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Digital Ad Sizes

Small Square200 x 200 pixels

Large Leaderboard970 x 60 pixels

Billboard 970 x 270 pixels

All ads run for 12 months from July 1, 2020 to June 30, 2021.

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Standard Premium

The STANDARD package includes:• One year of partner membership.• One rotating, non-homepage,

small square digital ad on the WMEA website.

• One half-page color ad in the October, January, March and May issues of Voice.

$750Price is per year

$1000Price is per year

The PREMIUM package includes:• One year of partner membership• One rotating, non-homepage,

small square digital ad on the WMEA website.

• One half-page color ad in the October, January, March and May issues of Voice.

• One half-page color ad in the All-State Concert program and the State Solo and Ensemble Program

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$2000Price is per year

$3000Price is per year

The SILVER package includes:• One year of partner membership• One rotating, homepage, small

square digital ad on the WMEA website.

• One half-page color ad in the October, January, March and May issues of Voice.

• One half-page, color ad in the All-Northwest Concert program, All-State Concert program, the Junior All-State program, and the State Solo and Ensemble Program.

• One rotating, non-homepage, small square digital ad on the NAfME-NW Divison Conference website.

Silver Gold

The GOLD package includes:• One year of partner membership• One rotating, non-homepage,

wide skyscraper digital ad on the WMEA website.

• One full-page, color ad in the October, January, March and May issues of Voice.

• One half-page, color ad in the All-Northwest Concert program, All-State Concert program, the Junior All-State program, and the State Solo and Ensemble Program.

• One rotating, non-homepage, wide skyscraper digital ad on the NAfME-NW Divison Conference website.

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$7500Price is per year

$5000Price is per year

DiamondPlatinum

The PLATINUM package includes:• One year of partner membership• One rotating, homepage, wide

skyscraper digital ad on the WMEA website.

• One full-page, color ad in the October, January, March and May issues of Voice.

• One full-page, color ad in the All-Northwest Concert Program, All-State Concert program, the State Solo and Ensemble Program.

• A full-page, color cover page in the Junior All-State program.

• A full-page, color ad in the NAfME-NW conference printed program.

• One rotating, non-homepage, wide skyscraper digital ad on the NAfME-NW Divison Conference website.

The DIAMOND package includes:• One year of partner membership• One fixed, non-homepage portrait

digital ad.• One half-page, color ad in Poco

Voce.• One full-page, color ad in the

October, January, March and May issues of Voice.

• One fixed, non-homepage, large leader board digital ad on the NAfME-NW Division Conference website.

• Inside cover of the All-Northwest Concert program, the All-State Conference Program, and the Junior All-State program.

• Full-page, color ad in the State Solor and Ensemble Program.

• One complimentary exhibit booth at the NAfME Northwest Division Conference.

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$10,000Price is per year

DiamondSponsor

• One year of partner membership• One fixed, homepage large

leader board digital ad.• One full-page, color ad in Poco

Voce.• One full-page, color ad in the

October, January, March and May issues of Voice.

• One fixed, non-homepage, large leader board digital ad on the NAfME-NW Division Conference website.

• Back cover of the All-Northwest Concert program, the All-State Conference Program, and the Junior All-State program.

• Full-page, color ad in the State Solor and Ensemble Program.

• Two complimentary exhibit booth at the NAfME Northwest Division Conference.

• Additional full-page, color “thank you” ads in the January and May issues of Voice as well as in the conference program.

• Up to two complimentary hotel rooms for your staff.

• We invite your company to bring “swag bag” that we will hand out at conference registration.

• One branded email to all delegates before the conference.

• One branded email to all WMEA contacts after the conference.

• Additional benefits available by contacting the WMEA office.

The DIAMOND SPONSOR package includes:

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Nonmember pricingAll packages are for members only. Purchasing a package include membership. If you want to advertise with WMEA and do not wish to be a partner member, the prices per ad are listed below. All nonmember digital ads will rotate. Fixed digital ads are only available by purchasing packages.

All prices are for 12 months. July 1, 2020 to June 30, 2021

Small Square .......................................... $400

Wide Skyscraper .................................... $800

Large Leaderboard ............................. $1000

Portrait ................................................... $1500

Billboard ............................................... $2000

You may add a 1/2 page, color ad or a full-page color ad to any publication except for the Junior All-State concert program and Poco Voce. Junior All-State and Poco Voce are reserved for partner member package orders.

1/2 page color ads ....$250 per publication

Full-page color ads ....$500 per publication

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Frequently Asked QuestionsQ: Can I become a member and order ads at the nonmember price?A: Yes! However, you will pay more than if you purchase a package.

Q: When do I pay for my package?A: Package fees are due upon order. You may inlcude a check, money order, or credit card number on the order form or you may call the WMEA office to order by phone. Once the online order form is live, only online orders will be accepted.

Q: How long does my ad run online?A: Digital ads run for 12 months from July 1 to June 30 of the following year. For this year, the ads will run from July 1, 2020 to June 30, 2021. Ads that are rotating will be visibable for 30 seconds at a time before another ad will rotate in.

Q: How many times will my ad be visable?A: Rotating ads of the same size will appear on our websites. How frequently your ad appears depends on how many ads of the same size are sold.

Q: Can I purchase an ad that is fixed?A: Yes, but only by purchasing the DIAMOND and DIAMOND SPONSOR package.

Q: Are they any other restrictions?A: Please note that there are only two diamond packages and one diamond sponsor packages available. Once those covers are sold, they cannot be sold again until the next year.

Q: Do you pro-rate packages?A: On January 1, we will sell half-year packages. You can purchase a package for 1/2 price that will provide you with benefits from January 1 until June 30.

Q: Can I purchase black and white ads?A: No. We are moving away from printing programs so we can offer all color ads. The price of this color ads are cheaper than what we used to charge for black and white ads.

Q: Can I purchase an ad size other than 1/2 page and full-page? A: No. Since we are not printing most magazines, we are no longer limited by space so there is no need to run smaller sized ads.

Q: Are there still going to be printed publications?A: Yes! The honor group concert programs will be printed the same as always, Poco Voce will be printed as always, all other publications will be published on our website and can be read and printed by the readers.

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October Voice .............................................$250 $500

January Voice ..............................................$250 $500

March Voice ................................................$250 $500

May Voice ....................................................$250 $500

Conference Program...................................$250 $500

All-Northwest Concert Program ................$250 $500

All-State Concert Program ..........................$250 $500

State Solo and Ensemble Program .............$250 $500

PlatinumPremium

Ad Order Form Part One: Select AdsPlease select your membership package:

Standard

Silver

Gold

Diamond

Diamond Sponsor

Small Square ................................................$400

Wide Skyscraper ..........................................$800

Large Leaderboard ....................................$1000

Portrait .........................................................$1500

Billboard ......................................................$2000

Nonmember digital pricing. Please select each ad that you wish to purchase.

1/2 page Full-pageNonmember printed ad pricing. Please select each ad that you wish to purchase.

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Ad Order Form Part Two: Payment

Organization Name: _________________________________________________________________________

Contact Person: _______________________________ Position:_____________________________________ (Only one person may be named to serve as the individual representative.)

Mailing Address: ______________________________________________________________________________

City/State/Zip: _________________________________________________________________________________

Area Code/Phone: ___________________________ Area Code/Fax: _____________________________

E-Mail: ________________________________________ Website:______________________________________

Basic Information

Payment Information

Credit Card Number Expiration Date Zip Code_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ / _ _ _ _ _ _ _ _ _

Check made payable to WMEA #_______

Office Use Only

Authorized Signature

Date Received

Paid in full / Invoice sent

Ad with contract