Digital Agency Portfolio

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Transcript of Digital Agency Portfolio

Born out of the digital revolution in 2009, Cement Marketing was one of the first marketing and advertising agencies to deliver successful marketing across all platforms. Today, we still lead the way.

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No stone goes unturned.

Services

• Comprehensive marketing campaigns

• Content strategy and development

• Editorial direction and calendars

• Copywriting

• Blogging

• Photography

Content Strategy & Marketing

Web Design & Development• Architecture and UX

• Custom website design and development (WordPress is our CMS of choice)

• PHP, HTML5, CSS, Javascript, Responsive Web design

• eCommerce (custom, WordPress, Shopify)

• Mobile apps, native and site-based

• Keyword research

• Meta copywriting

• Link building

• Measurement and reporting

• SEO copywriting

• Pay-per-click marketing (PPC), retargeting

Search Engine Optimization • Content, content, content

• Social community management

• Campaigns and promotions

• Digital advertising campaigns

• Email marketing

Social & Email

For some of our clients we work as an extension of their marketing team, for others we are their marketing team.

Our clients evolve, we adapt — an essential ability in today’s ever-changing digital marketing and advertising landscape.

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Branding & Identity• Brand research and strategy

• Logos, corporate identity and brand guidelines

• Competitive and market research

• Print design: brochures, flyers, annual reports, posters

• Media and influencer outreach

• Press release copywriting

• Online reputation management

• Event planning and execution

• Event marketing

Public Relations• Concepting

• Pre-production (scriptwriting, storyboarding, casting, etc.)

• Production

• Distribution

Video Marketing

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TeamSuper nerds. At your service.Here’s the deal – we’re digital marketing addicts. As digital natives, Facebook is our living room, Google is our playground, Instagram is our lookbook and Twitter is our primary news source.

The result? We move mountains for ourclients, delivering high-performing websites,social campaigns and search marketing strategies that support results-driven digital marketing.

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Patrick LocyVP, Operations and Marketing

Alaina ShearerPresident & Founder

Seth GrayVP, Accounts and Strategy

Alex Henderson Sr. Account Analyst

Olivia Ohlin Sr. Account Strategist

Matt NeslerSr. Account Strategist

Emily Coletta Designer

Jaime Galbreath Business Operations Manager

Glenn WintersAccount Strategist

Scott BakerArt Director

Ben WagnerDeveloper

CassieSr. Office Pup

CohenJr. Office Pup

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You’re the yin to our yang.

Clients

• Davis Wince, Ltd.

• MS Consultants

Architecture & Engineering

• Homeside Financial

Finance

• Equitas Health

• Nationwide Children’s Hospital

• PostAcute Care Network

Healthcare

• Columbus Hospitality Management

• Equity, Inc.

• Nationwide Hotel and Conference Center

• Schottenstein Real Estate

• Street Sotheby’s International Realty

Hospitality & Real Estate

• Babbitt & Dahlberg

• Kemp, Schaeffer & Rowe Co., L.P.A

• Yavitch & Palmer Co., L.P.A.

Law

• WOSU Public Media

Media

• Athens County Economic Development Council

• Capital Crossroads Special Improvement District

• Columbus Speech and Hearing Center

• Creative Housing and Renovations

• Lifeline of Ohio

• Ohio Crime Victim Justice Center

• The Respect Institute

• U.S. Sportsman Alliance

• Volunteers of America of Greater Ohio

Nonprofit & Government

• The Strategy Network

• Columbus City Council President Zach Klein

Political

• Charleys Philly Steaks

• Gateway Film Center

• Raising Cane’s of Ohio

• Sunny Street Café

• The Bluestone

• Stauf’s and Cup O’ Joe

Restaurants & Entertainment

Today’s marketing is no walk in the park. That’s why our clients choose Cement year after year, project after project. They trust us and respect our experience.

As a result, our client retention rate is an industry-defying 82%. Are you ready to join them? Hire us and together we’ll make your mark.

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• B. Loved Bridal

• Bags VIP

• Buehler’s Fresh Foods

• Cardinal Health

• Columbus Camera Group

• Fare and Square

• Honda Marysville

• Leaders Moving & Storage

• Liqui-Box

• RDP Foodservice

• Simonton Windows & Doors

• VantagePointe

• Wilson Tennis Camps

Retail & Product

• Athens County Convention and Visitors Bureau

• Dispatch Home & Garden Show

• Dublin Convention & Visitors Bureau

• Experience Columbus

• Grove City Visitors Bureau

• Hocking Hills Tourism Association

• Nationwide Realty Investors

• Short North Alliance

• ZipZone Canopy Tours

Tourism & Attractions

• BOLD Transmission, an AEP subsidiary

Utility

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Process makes perfect.MethodEvery project at Cement is different from the last, just as every client is unique. Even if the objectives are similar, the specific path we take to get there might not be.

There is, however, one constant present inevery project: our four-step approach todigital marketing and advertising. It’s thescientific method adapted to your marketingproblem (and a whole lot more fun).

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Ideas are great and everyone has them. But in our world, taking care of business is just as important. What good is a great idea poorly executed? We design, develop and manage your project from start to finish so you can sleep easy. Or party all night. Up to you.

Execution

ExpansionThis is the wash-rinse-repeat part of our method. But it’s important. Both throughout your project and at its conclusion, we ask the big questions and evaluate. What worked? What didn’t? What’s next? Our clients are typically so thrilled that we roll right into expanding the existing focus or brainstorming entirely new ones.

Before we change a thing, we explore the critical core of your brand, online and off. With primary and secondary research, we’ll explore what’s working. What isn’t? How might you best make your mark? Using all of the tools at our disposal — sometimes even developing one unique to your challenge — we find answers.

Foundation

ConceptEverything we do takes the power and brilliance of a full marketing team. Yours and ours. Together, we design websites, develop content marketing plans, launch social marketing campaigns and produce a strategy to build an audience and drive conversions.

Our Work

You are here because your current advertising or marketing agency isn’t cutting it; at least you suspect they may not be. Trust your gut. When marketing works, you will feel the impact.

Our case studies are born out of our passion to build results. We have specialized in digital marketing and advertising since day one. What does that mean for you? Results like these.

Equitas HealthCase Study:

Culturally competent care for all.Guiding one of the nation’s premier HIV/AIDS focused health institutions through a complete rebrand and website redesign.

AIDS Resource Center Ohio expanded services in order to continue leading the ever-changing healthcare industry. To successfully reflect that growth, ARC Ohio needed a full rebrand, a new name and a new website (or two).Web Design, Branding, Strategy

Equitas Health

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Guiding one of the nation’s premier HIV/AIDS focused health institutions through a complete rebrand and website redesign to reflect the expanding service

Our strategy for equitashealth.com centered around functionality that would make the user experience easy to navigate and pair multiple facets of the site together. Services, staff and locations are all cross-referenced so visitors can not only see where a service is offered, but who provides that service, as well as complementary services.

Culturally competent care for all.

Website

View Live: equitashealth.com

17View Live: healthoutloud.us

Healthcare can be cold and confusing, but it doesn’t have to be. HealthOutLoud.us is a social hub for the stories of those who have or have not come “out” to their healthcare providers. #HealthOutLoud is focused on starting a conversation of inclusivity and encouragement in order to increase the number of LGBTQ community members who demand and receive culturally competent care.

Stitching it all together.

Health Out Loud

BOLD TransmissionCase Study:

An electrifying innovation in power transmissionAll power lines are not created equal. BOLD Transmission needed to quickly build a sophisticated brand foundation. Then, even more quickly, they needed to extend that story to a new website, print collateral and an experiential marketing strategy.

What was the rush? One of the biggest transmission industry conferences that happens once every three years and attracts 15,000 attendees. No big deal. We delivered on time and on budget.

Web Design, Branding

BOLD Transmission

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Speed is easy. What’s not so easy is figuring out what it’s like to greenlight a multi-billion dollar power transmission project. And, most importantly, how to craft a clear, compelling, consistent story about a revolutionary technology that would appeal to a risk-averse industry.

We designed and built a “tech-sexy” brand framework to feature the aesthetic appeal of BOLD’s flagship product, while also speaking to the technical minds of engineers and the community-mindedness of regulators and planners.

View Live: boldtransmission.com

Website

Ready for my close-up.

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After establishing the brand foundation andwebsite, BOLD Transmission needed to quicklyextend that story to print collateral and boothproperty for use at a major transmissionindustry conference drawing more than 15,000 attendees.

The response was better than we had planned.Looping video on the screen in the booth, custom printed leave-behinds, business cards, a website, and a great brand story drove piles of leads and changed the industry perception of BOLD from an AEP-owned startup to a credible, efficient, reliable and (tech) sexy transmission powerhouse.

Print Collateral

BOLD Transmission | Booth 135

Hubbell | Booth 2515

Valmont | Booth 4444

We’re bringing sexy back.

WOSUCase Study:

Solving a 140,000 piece puzzle.This website redesign for a Columbus media giant, WOSU, took our digital expertise and our radio chops to produce a much cleaner, more direct version of their previous website.

Quite a few Cementers have a former career in radio on their belts, including our founder, so, the prospect of redesigning a website for WOSU, a local NPR radio and PBS station, seemed too good to be true.

Web Design, Strategy

WOSU

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The final website, built in WordPress, streamlined 140,000 pages of content to provide the ultimate user experience. To solve the complex contentchallenge we utilized a color-coded navigation structure paired with a content-focused horizontal drop down menu.

Solving a 140,000 piece puzzle.

View Live: wosu.org

Website Redesign

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Simonton Windows & Doors

Case Study:

Breaking through the clutter.In Simonton’s case, the story was complicated. The old website, targeting both contractors and homeowners, was robust with information on products.

However, all of the product information came at a cost – consumers were left feeling overwhelmed and uncertain as to what benefit Simonton Windows & Doors actually offered.

Web Design, Strategy

Simonton Windows & Doors

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View Live: simonton.com

The Simonton team asked us to design a website unlike any other in the windows and doors industry. Among a host of challenges, ultimately, we were tasked with creating a site that converts more visitors into qualified leads for a national network of contractors.

By emphasizing broad style over singular product specificity and allowing customers the chance to create a virtual version of their homes, the entire process became a personal one where people could test out test a myriad of options and style comparisons in their own “home” before committing to a purchase or consultation.

Website Redesign

From window shopping to personalized visioneering.

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The VantagePointe Window and Door collection, a Simonton Windows & Doors brand sold exclusively at the Home Depot, offers homeowners a custom window or door replacement solution for their home. The brand’s website redesign guides the visitor quickly to shop windows and doors, while also buffering the sale with a fun, light quiz educating them on the features and benefits of VantagePointe windows.

Since launch, the website has seen a 171% increase in organic search traffic, a 75% jump in time on site and a 30% decrease in bounce rate.

VantagePointe

A new view for a classic window and door brand.

View Live: vantagepointe.simonton.com

Raising Cane’s of OhioCase Study:

5 years and 52,000 fans later.Raising Cane’s of Ohio became one of Cement’s first clients in 2011. Today they still turn to our team for their social media management, social engagement and digital promotions and marketing.

As a result, we have garnered the franchise chain more than 52,000 dedicated Facebook fans. The love extends across Instagram, Twitter and Snapchat as well. We harness the power of the audience to drive store sales with social promotions and grand openings.

Social, Strategy

Raising Cane’s of Ohio

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When Raising Cane’s of Ohio needed to build brand awareness and Facebook fans, they challenged us to earn as many new fans as possible with a limited advertising and creative budget. And, of course, we also had to increase sales.

Because Cane’s fans are obsessed with the brand, we harnessed their power with a Facebook friend referral program. The idea was simple: refer 10 friends to the Facebook page and win a free box combo. You refer 10 friends to the Facebook page, you win a box combo.

In just 60 days, the Share the Love campaign garnered:

• 10,000 new Facebook fans• 7,983 email addresses• 1.5 million impressions• 30,000+ clicks, likes, comments and shares• 12% increase in same store sales

1.5 million impressions, 10,000 new fans.

Share the Love

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Raising Cane’s expanded to the Cincinnati market in April of 2015. The first opening, in West Chester, set a Raising Cane’s national record for both sales and attendance.

It didn’t take much research to figure out that the market was hungry for fresh, never ever frozen chicken fingers. So, we leveraged the Raising Cane’s brand, paired it with the pent up market demand, then matched that with some amazing opening week/opening day promotions across various social media platforms. To promote the Tri-County grand opening we launched a geotargeted Facebook advertising campaign promoting five days of prizes, plus opening day festivities.

The campaign spread like wildfire and within two weeks more than 120,000 targeted Cincinnatians were exposed to our message. As a result, the Tri-County Springdale Opening day destroyed the previous national record by 30% and maintained that level through the first week of operations. The two openings are now the gold standard for Raising Cane’s grand opening promotions nationwide.

Two record store openings in Cincinnati

Raising Cane’s Openings

Impressions:Total Engagements:MEDIA ENGAGEMENTS

DETAIL EXPANDS

RETWEETS

PROFILE CLICKS

LIKES

HASHTAG CLICKS

LINK CLICKS

REPLIES

FOLLOWS

444,641

37,865

20,965

6,469

5,384

3,254

1,152

343

225

20

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Hocking Hills Tourism Association

Case Study:

A breath of fresh air for a stagnant social media presence.When the Hocking Hills Tourism Association came to Cement Marketing, they were disappointed in their social media performance.

Under the management of a larger advertising agency, they had expected better results. One of the most scenic parts of Ohio, with its rolling hills, waterfalls and inspiring caves, the product clearly wasn’t the issue.

Social, Search Engine Optimization (SEO)

Hocking Hills Tourism AssociationA breath of fresh air for a stagnant social media presence.

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For the fans, by the fans.

After taking over their social accounts in January 2014, Facebook engagement doubled in just one week. Starting at just 300 engaged fans per day, today the page boasts more than 37k fans and is celebrating a staggering engagement rate with an average daily reach of 14k. Additionally, social visits are now accounting for a huge amount of incoming traffic to the Hocking Hills website.

Hocking Hills Facebook Management

View Live: facebook.com/HockingHills

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With scores of people visiting the Hocking Hills every day, all we had to do was open our eyes to the adventures that people were already sharing online. We found photos of beautiful scenery,poetic quips and adventurous tales by the dozen.By listening to these people freely sharing theircherished stories, we sought to lead the HockingHills Tourism Association to its rightful place as thesocial media authority on all things Hocking Hills.

We spread the hashtag #hockinghills2016 on Instagram and Facebook to reach out to Instagrammers utilizing similar hashtags, encouraging them to enter our calendar contest. Composed entirely of user-submitted content via Instagram, we received more than 2,300 unique submissions. Every winner received a free, printed copy of the calendar as a tactile token of thanks. We’ve relaunched the contest for 2017, now using the hashtag #hockinghillscalendar.

Activating the Instagrammers.

Hocking Hills Social Promotion

View Live: hockinghillscalendar.com

Simonton Windows& Doors Heather Schreiber, Director of Digital [email protected]

What we’ve done: strategy, website design and development, content support, SEO

BOLD TransmissionDavid A. Norvell, Business Development/[email protected]

What we’ve done: branding, website design

Equitas Health Joel Diaz, Chief Marketing & Community Affairs Officer [email protected]

What we’ve done: comprehensive rebranding, website design

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References

You make it all work.Our successes didn’t happen by chance. Cement purposefully partners with active, engaged partners who trust in our guidance and provide timely responses and insight when needed.

With a comprehensive understanding of goals, a thorough accounting of available resources and the support of your team, we’ll work together to turn big ideas into bigger results.

You make it all work.