Learn to Be FoundHow To Write Pay Per Click Ads That Work

HUNT and BE HUNTED - A Fresh Marketing Mindset

You are limited to 95 charactersAnd you thought Twitter was tough

A PPC ad is NOT a classified ad So don’t use the same fundamentals to write one.

Keep your sales pitch to yourselfSorry - but nobody cares

What is on your readers mind?talk directly to their state of mind at the moment they see your ad

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When searching online, your target is actually telling you exactly what they want.Are you ...

ListeningLearn to Be Found

ARE YOU SPEAKING TO THEIR LISTENING?

Resist the temptation to tell them what you think they should knowWe cannot educate them in 95 characters.

Don’t condense your entire sales pitch - they asked a specific question.Give them a specific answer based on the keywords they used to search.Speak directly to the keywords or phrase.

Put yourself in their shoes.

1Learn to Be Found

IS YOUR TITLE RELEVANT & COMPELLING?

Your title is the key to success in pay per click advertising. If it is not relevant to the keyword they typed in, they won’t even click on your ad.

Google Adwords allows a 25 character title. If your keyword is 15 of those...

Every character counts. Be creative.

You must entice them. Your words must make them believe they will find what they are looking for if they click on your ad.

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Is it RELEVANT?Is it COMPELLING?

The Keyword we typed in: self improvement advicethe exact keyword is in the title

they are speaking to their state of mind

are you not a little curious about “from the devil” ?

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3Learn to Be Found

IS YOUR TITLE SHORT?

Every character counts.

An “automobile” is a “car”

A “giveaway” is a “gift”

An “offer” is a “deal”

Every character saved can add up to another important word that you can use.

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IS YOUR APPROACH CREATIVE?

You must “invite” people to click.

Be clever. Be different. Stand out.

Be specific. Don’t sell portable computers - sell 12” netbooks.

Words unlock images in people’s minds. Learn to engage them based on their state of mind, which they reveal with the specific keyword they type in.

5Learn to Be Found

And remember - It only costs a little time to TEST and it is time well invested.

Test a positive message against a negativeTest humor against serious.Test conservative against outrageous

Test. Test. Test. Then...

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Thank you. Have fun learning to

BE HUNTED

:-)