Digital Advocacy: Tools for (Re)Asserting Library Value
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Transcript of Digital Advocacy: Tools for (Re)Asserting Library Value
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Kim Leeder & Memo Cordova Boise State University
ACRL Conversation Series: Advocacy! and the Academic Library
March 22, 2011
#advocacy11
Digital Advocacy: Tools for (Re)Asserting Library
Value
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Let’s talk about you.
• What digital tools are you/your library actively using?– Mobile website– 2-D barcodes (QR codes, tags)– Blogs/microblogs– Chat/SMS contact points– Social networks (Facebook, Twitter, etc.)– Photo sharing (Flickr, Yfrog, Photobucket, etc.)– Video sharing (YouTube, Vimeo, etc.)– Podcasts– Geolocation apps (Foursquare, Gowalla, etc.)– Virtual worlds/Games (Second Life, etc.)– Other (please list in chat box)
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You are already a digital advocate!
Results:
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WHAT IS DIGITAL
ADVOCACY?
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advocacy
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advocacydemonstrating
or articulating:
value,impact,
influence
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digital advocacydemonstrating
or articulating:
value,impact,
influence
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digitalconnecting,& networking:web-based,virtual,social
advocacydemonstrating
or articulating:
value,impact,
influence
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It’s a new way of
thinking about
what you already do.
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Reconsider your web-based toolsWebsites
BlogsChat & SMS
Social NetworksMedia Sharing
QR CodesGeolocation
& Etc.
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digital advocacy = power
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Be visible
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Be part of the
conversation
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Build relationships 24/7
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“The key to digital advocacy in the current environment can be summed up in one word:
interactivity.
Whenever possible, librarians should be creating options for conversations about, feedback from, and personalization of any content they post.”
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TOOLS FOR DIGITAL ADVOCACY
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Blogs & Microblogs
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Social Networks
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Chat/SMS
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Media Sharing
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Geolocation Apps
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2-D Barcodes& Mobile Websites
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Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010PC manufacturers shipped 92.1 million units.
Smartphones just outsold PCs for the first time ever.
International Data CorporationIDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.
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By building and frequently
updating blogs and dynamic web spaces...libraries can actively reassert their value.
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ONWARD!
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Where do we go from here?
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Q&A / DISCUSSION
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How are you a digital advocate?
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What have you tried that worked (or didn’t)?
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Any favorite moments?
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THANK YOU!
Find us on Twitter
Memo: m3moKim: kimll
For more fun with advocacy, check out http://bit.ly/academicadvocacy