eMarketer Webinar: Video Advertising Engagement—Trends for Marketers
Digital advertising strategies for Event Marketers
-
Upload
bizzabo -
Category
Technology
-
view
66 -
download
2
Transcript of Digital advertising strategies for Event Marketers
![Page 1: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/1.jpg)
WEBINAR:Digital Advertising Strategies
For Event Marketers
![Page 2: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/2.jpg)
Kane Powley - Glisser
Kane is an internet marketing guru.
As head of Growth at Glisser he
looks after everything from contentmarketing and CRM to pay per
click, website analytics and CRO.
Previously Kane worked on digital
marketing at RateSetter, and client
strategy at Qubit.
David Epstein - Bizzabo
David Epstein is the Content
Marketing Manager at Bizzabo.
Previously, he worked as a
Marketing Consultant for Fortune
500 and Global 2,000 clients in
various industries to teach
marketing teams how to work
smarter and more efficiently.
welcome.bizzabo.com/cmo-event-ads-ebook
PRESENTERS
![Page 3: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/3.jpg)
Facebook Ads
Twitter Ads
Instagram Ads
Snapchat Geofilters
The full webinar recording includes information on:
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 4: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/4.jpg)
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 5: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/5.jpg)
Facebook Ad Types
1. Response Ads
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 6: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/6.jpg)
Facebook Response Ads
welcome.bizzabo.com/cmo-event-ads-ebook
1 Designed for event organizers to get attendees commit to an event
![Page 7: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/7.jpg)
How can event organizers use Facebook Response Ads?
Newsfeed - Desktop
Newsfeed - Mobile
Right column - Desktop only
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 8: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/8.jpg)
Facebook Ad Types
1. Response Ads
2. Retargeting Ads
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 9: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/9.jpg)
Facebook Retargeting Ads
welcome.bizzabo.com/cmo-event-ads-ebook
1 Designed to encourage someone who previously visited your website to take action
2 Recover revenue that could have been lost: Great Ad Type to serve to visitors who began the event registration process but failed to complete it
![Page 10: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/10.jpg)
How can event organizers use Facebook Retargeting Ads?
Step 1: Embed the Facebook Pixel Step 2: Build the ad
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 11: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/11.jpg)
Facebook Ad Types
1. Response Ads
2. Retargeting Ads
3. Targeting Options
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 12: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/12.jpg)
welcome.bizzabo.com/cmo-event-ads-ebook
There are so many data points collected through Facebook – Use them to your advantage!
Facebook Targeting Options
![Page 13: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/13.jpg)
1. Look alike ads
2. Connection based ads
3. Demographic and geographic information
4. Target layering
Facebook Targeting Options
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 14: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/14.jpg)
1. Look alike ads
• Reach new people who are likely to be interested in
your business by targeting people with similar
demographics as your attendees
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 15: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/15.jpg)
2. Connection Based Ads
• Response ads can work hand in hand with Connection based ads
• Ads will be shown to people who already have a connection with
those who have indicated interest in your event
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 16: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/16.jpg)
3. Demographic and Geographic information
• Target your ideal attendees by demographics and location
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 17: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/17.jpg)
4. Target layering
• Expand your reach by strategically layering in interests
and behaviors or through a combination of ads
How can event organizers use Facebook Targeting Options?
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 18: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/18.jpg)
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 19: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/19.jpg)
TwitterAd Types
1. Followers
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 20: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/20.jpg)
How can event organizers use Twitter Followers Ads?
welcome.bizzabo.com/cmo-event-ads-ebook
• Gain extra qualified followers by reaching out to an interested audience
![Page 21: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/21.jpg)
TwitterAd Types
1. Followers
2. Website clicks and conversions
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 22: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/22.jpg)
How can event organizers use Twitter Website Clicks & Conversions?
welcome.bizzabo.com/cmo-event-ads-ebook
• Drive traffic to your event site to increase registrations
![Page 23: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/23.jpg)
TwitterAd Types
1. Followers
2. Website clicks and conversions
3. Video Views
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 24: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/24.jpg)
How can event organizers use Twitter Video Views?
welcome.bizzabo.com/cmo-event-ads-ebook
• Drive traffic to your website through engaging visuals and video content
![Page 25: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/25.jpg)
Which Twitter Ads should you use?
Ad Cost Impact Time Range
Followers Medium Medium Long
Website clicks or conversions High High Short
Video views Low Low/Medium Short
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 26: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/26.jpg)
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 27: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/27.jpg)
InstagramAd Types
1. Photo Ads
2. Video Ads
3. Carousel Ads
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 28: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/28.jpg)
Photo Ads Video Ads Carousel Ads
Instagram Ads Formats
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 29: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/29.jpg)
How can event organizers utilize Facebook Targeting on Instagram?
welcome.bizzabo.com/cmo-event-ads-ebook
![Page 30: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/30.jpg)
Download our full webinar recording to find out more:www.welcome.bizzabo.com/cmo-event-ads-ebook
![Page 31: Digital advertising strategies for Event Marketers](https://reader034.fdocuments.in/reader034/viewer/2022042907/587a1c4e1a28abb4238b67a7/html5/thumbnails/31.jpg)
@Bizzabo | @Glisser
Thank You!
welcome.bizzabo.com/cmo-event-ads-ebook