Digipak textual analysis

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  • 1.A2 MEDIA STUDIES LAUREN BARRETTDIGIPAK TEXTUAL ANALYSIS

2. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) BACKGROUND INFORMATION: This album was released by British band Coldplay in 2008. The genre is alternative rock/baroque pop. It was their fourth studio album. The title was named after the Spanish phrase for Live the Life. 3. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) GRAPHIC DESIGN: It took months to be completed after being initially developed from a set of large-scale sketches and paintings. The image then developed when lyrics and song titles were boldly painted across old maps, books, copies of old paintings etc. The final artwork was actually photographed with the typography added on by computer. The main artwork was inspired by the painting Liberty Leading the People. 4. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) GRAPHIC DESIGN: The lyric booklet inside the Digipak includes nine paintings made by the band to give the album a personal touch. GG Each painting includes part of the lyrics for the different songs on the album. Each painting uses bold, bright colours to contrast from the album artwork and have rather abstract designs based on the meanings behind the songs. The paintings were often used as part of the set design for the bands Viva La Vida world tour to create a sense of brand identity. 5. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008])SINGLES:The singles from the album all feature artwork loosely based on the same style of artwork used for the album itself. This creates a sense of identity as they all clearly link in with the album, whilst the individual use of colour on every single make them stand out from the original album. This is a technique I will use as I will try to create my Digipak based around the other singles released from the singers album. 6. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) LAYOUT: The Digipak itself is made up of a basic book-fold, with an opening pouch on both the front and on the back. It is essentially made up of two portions/sections. The front pouch opens at the side and contains the lyric booklet. The back pouch also opens at the side and contains the CD itself. The CD is in a separate card sleeve. The front of the Digipak has the album artwork printed onto it, whilst the back has the track listing. 7. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008])LAYOUT: The functionality of the Digipaks layout is quite useful as the pouch-style pockets for the lyric booklet and the CD prevent the need for the plastic teeth which are seen in the more traditional jewel cases for CDs. These plastic teeth would often tear and damage the lyric booklet, whilst the teeth for the CD were often prone to breakages, meaning that the CD was not stored securely. I think the book-style fold looks really effective as it makes the audience feel like they are opening up a story book. 8. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) INSIDE: On the left inside cover is a photograph. The photograph features a multiple imagery piece of the band, consisting four individual shots of each member. The images are edited to have a sepia photo filter as this adds a sense of nostalgia to the album design, and it compliments the colours in the main album artwork. The photographs allow the target audience to be able to identify the band, but would perhaps be even more effective if there were captions underneath to give them all a name. 9. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) INSIDE: Inside on the right, the image is all black with the name of the band and the album title written in gold lettering. The font is the same all-capitals Serif font used to create the bands logo during the era of this particular album. The font is clear and easily readable, whilst gives the design a mature feel to it as the music is mostly targeted at older adults aged 21 40. Between the bands name and the album title are two dots which are also replicated in all the other text on the album. This gives the Digipak individuality and an identity as a brand. 10. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) BACK On the very back of the Digipak, the entire design is all black again like the previous section, with the same gold Serif font. This creates continuity and makes the album itself look more professional. The text is aligned in the middle to create a balance as there is no other content on this section, and it fills the black space nicely. The text reads the titles of the ten songs, each song separated by the same two dots seen on the previous section. Underneath the track listing is the standard copyright information all albums have to include. 11. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) LYRIC BOOKLET Every page in the lyric booklet features a painting by the band, which I have already mentioned (slide 4). However, the first page opposite the inside cover also includes the thank you notes and the credits, which is normally presented on the very last page of the lyric booklet. The text is the very same gold font used on the rest of the album. A nice touch is that instead of consistently giving thanks to everyone, they keep it short and simple, and then list three charity websites who they would personally like to give recognition to. The very back of the lyric booklet features another photograph of the band together this time in the recording studio a very personal touch which allows the audience to feel privileged that they become a part of the recording process. The image is in the same sepia effect as the other image used within the Digipak. 12. DIGIPAK 1 COLDPLAY (VIVA LA VIDA OR DEATH AND ALL HIS FRIENDS [2008]) CD The design of the CD is also a vital part of the Digipak as a whole. The CD for Viva La Vida is completely black like the two sections within the Digipak casing. Along the top in the same gold font is the bands name and the album title, replicating the same layout within the Digipak packaging, and then the track listing in a smaller font underneath. Curved around the bottom edge is the same copyright regulations and the record labels logo. 13. DIGIPAK 2 THE SCRIPT (#3 DOUBLE CD DELUXE EDITION [2012]) BACKGROUND INFORMATION: This album was released by Irish band The Script in 2012. The genre is alternative rock/soft rock/pop rock. It was their third studio album. The number three relates to the third album, as well as the number of members in the band. 14. DIGIPAK 2 THE SCRIPT (#3 DOUBLE CD DELUXE EDITION [2012]) http://www.ampvisual.com/portfolioitem/the-script/GRAPHIC DESIGN: All of the graphic design for this album was produced by Gary Kelly and Steve Averill at ampvisual.com The company completed some graphic design work for a lot of U2s production, who happen to be inspirations for The Script, which is why they decided to contact the company. The company has worked with the band for more than 5 years, creating album and single artwork, website designs and merchandise, which is a successful idea as it means everything has a set look and brand identity. 15. DIGIPAK 2 THE SCRIPT (#3 DOUBLE CD DELUXE EDITION [2012]) AlbumSINGLES: The singles from the album all feature artwork loosely based on the same style of artwork used for the album itself. This creates a sense of identity as they all clearly link in with the album, whilst the individual use of colour on every single make them stand out from the original album. This is a technique I will use as I will try to create my Digipak based around the other singles released from the singers album. Although the images are completely different, they all link in directly with the themes of the song itself, to make the song more identifiable. Four Singles 16. DIGIPAK 2 THE SCRIPT (#3 DOUBLE CD DELUXE EDITION [2012]) LAYOUT: The Digipak itself is made up of a basic book-fold, with an opening pouch on both the front and on the back. It has three main portions/sections. The front pouch opens at the top and contains the first CD, which contains the standard songs for the album. The back pouch also opens at the top and contains the 2nd bonus CD with the additional songs on it. The front of the Digipak has the album artwork printed onto it, whilst the back has the track listing. 17. DIGIPAK 2 THE SCRIPT (#3 DOUBLE CD DELUXE EDITION [2012]) LAYOUT: In the middle of the Digipak, the lyric booklet is glued in place, which is quite useful in terms of functionality as it means it cannot fall out, get lost or damaged. The pouches for the CDs are useful also as it prevents the need for the rather brittle plastic teeth which are commonly seen in the more traditional jewel cases. I think the book-style fold looks really effective as it makes the audience feel like they are opening up a story book and they can therefore feel like they connect with the band in a special, exclusive way. 18. DIGIPAK 2 THE SCRIPT (#3 DOUBLE CD DELUXE EDITION [2012]) INSIDE: The entire inside portion of the Digipak is made up of one long panorama-style photograph. This looks effective as there is continuity in the image across all three of the inside portions, with the band actually appearing on the far right section. This also links in with the idea of opening a storybook as everything flows, it makes more sense like this as nothing looks out-of-place or disjointed. The image itself shows the band leaning on a rather modern/decorate building. Each of the three members can be seen clearly allowing the audience to identify them easily, and it has also been shot in the same de-saturated colours as the front album artwork to show a sense of professionalism and continuity. The pose of the band reflects quite a calm, casual feeling, which also reflects on the style of t