Digipak Production

Screenshots

To create the digipak, we wereprovided with a template fromcollege. This allowed us to see thetype of measurements we wouldhave to work to and gave us a clearguideline on where the differentelements would be placed.

Whilst we were making the digipak,we would use the visibility tool sothat we could choose whether ornot to look at it. This is because wedid not want to delete the templateuntil we were happy with the finallayout and design of the digipak butdid not always want to have thetemplate visible as it would get inthe way.

The template assisted in knowingwhere different elements includedin the digipak would be placed (forexample – the CD and DVD discs).Through using the template, wecould find the most aestheticallypleasing way of presenting each ofthe separate elements that arerequired in a digipak.

When designing the digipak, wedecided to represent the bands“bars” logo in an interesting way. Todo this, we gathered the behind thescenes images that we took whilstfilming and arranged them in theshape of the 3 bars.

Through doing this, we haveincluded a convention that wasfound in several of the digipaks thatwe looked into, that being,including images of the band whenthey are not performing. Wedecided that this would be the bestway to not only relate it to the bandwe chose but also include aconvention associated with theproduct.

By representing the bars in this way,it gives the audience the chance tosee what the production was likefor the album. It also shows howone of the videos was made, thiscan create a sense of getting toknow the artist for the audienceand how they work when they arenot performing.

Whilst creating the front cover for thedigipak we wanted to create a linkbetween the different products thatwe have made. To do this, we usedthe same image and layout as we didfor the magazine advert and kept it ingrayscale so that it was similar to themusic video and had the same tonesas the magazine advert.

Through creating this link, it makesthe audience aware that each of theproducts are by the same people andcan relate this style to the band.

We also decided to angle the title ofthe album. This was done to helprepresent the rebellion that isassociated with the rock genre ashaving it completely flat would keepto the common conventions of adigipak design.

The font used also assists with thislook as it gives the impression ofbeing hand written and being morecasual. This reinforces the idea ofbeing rebellious and embracing therock genre.

However, we did have an issue whentrying to work with the font. As the fontwas only downloaded and saved ontoone members memory stick andcomputer, we could not access it whenthey were not there.

Because of this, when working on thedigipak we could only use one computer.This significantly reduced the amount oftime that we could spend working on thedigipak. To fix this, we would insert anytext that required the font during ourlesson time and then work outside of thelesson to get the other componentsfinished.

Toward the end of creating the digipak,we realised that we had not left enoughspace on the back of the digipak for thebarcode and record label.

To fix this, we removed some of the songsfrom the back of the digipak to replace itwith the barcode and record label.