Digipak Research

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Transcript of Digipak Research

Page 1: Digipak Research

Digipaks

Page 2: Digipak Research

Digipak’s are often used for CD singles, or special editions of albums, often including a special edition DVD or poster package.

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Digipaks typically consist of a card outer binding, with one or more plastic trays inside. These are used to hold the chosen CD’s/DVD’s in the package.

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This is an example of a digipak that I purchased. Stone Sour released their album ‘Audio Secrecy’ in a special edition digipak. In the pack was the normal Audio Secrecy album, featuring three limited edition bonus tracks that where not included on the normal version of the album, a 45 minute DVD featuring an in-studio documentary about the making of ‘Audio Secrecy’ and a video of three songs from Stone Sour’s performance at Download Festival in the UK. Along with this, a free three month subscription to the usually charged ‘Dead Generation’ fan club.

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Extra, often special edition things are included in digipaks to help sell them to fans of the band. These include:• Band DVDs • Posters• Free membership to fansites• Secret gig’s – tickets given away inside

special digipaks• Signed merchandise –

posters, postcards etc