The main image of the digipak is the star, therefore satisfying the record label and also drawing in the attention of her fans. She is continuous throughout the digipak instigating she is in fact the star of the album.

The colour theme used throughout the digipak of sepia tones, with dark make up and roughed up hair, which is setting a general tone of the album to include music that is dark, edgy and mysterious. In contrast to this however the name of the album is written on the album very small and neatly in a white colour which is symbolising her elegant and delicate side.

Key features of a digipak:• Name of the artist• Name of the album• Main image of the artist

relating to their brand• Relatable images throughout

the digipak• Barcode• Record label information• Track list• Bonus songs

There is a key theme of female dominance throughout this digipak through the body language she is portraying and the clothing she is wearing. She is also smoking in some of the images which is showing that she doesn’t care about how she is perceived and is edgy and fearless, and this is also portrayed throughout her songs on the album.

Key Features of an album advert :• Main image of the artist• Colour themes relating to

the album• Artists name• Album name• Same use of fonts as the

album• Release date• Hit songs from the album• Where it is being released

The main image on the poster is of the star, and this is drawing in the attention of her fans. She is the biggest feature of the poster two which emphasises her.

Although this image isn’t on the actual digipak for the CD, this ‘R’ symbol is prominent on both of the advert and the digipak so that the audience can see a clear relation. The same fonts and colours are also used for the same purpose.

The pose that Rihanna possesses goes against views of how women should usually appear – feminine

and glamorous. Instead she is revealing her tongue and poking it

on her bright red lipstick – showing flirtation and rebellion, and her

hand is pressed on her head which is an unusual posture. This is

instigating a flirty, edgy and risqué side to her which is prominent

throughout her album and her also through the digipak of her album.

Her name is a lot bigger than the other text therefore further emphasising what they are advertising and the release date is in bold to attract the audience to this point so they are fully aware when it will be out for them to order. There is also an option to be able to pre order the album that is highlighted by a black border so that the consumers know that this feature is available to them.

There is a prominent theme of roses throughout with the images used of Rihanna with the use of her red hair and also on the actual CD and on the images inside the digipack. The use of red and pink colours connotes passion, beauty and romance which is he theme some of her songs possess therefore I think this is what she is trying to portray through her colour theme.Rihanna doesn’t show her eyes throughout

any of her pictures, hiding her true emotion. This could mean that she wants people to go in and explore her emotions through her music and is standing herself off until then by not looking at the audience. The use of the striking image of her laying on a field of roses with her head back spreading across all of the inside of the digipak begins to unfold her story of emotion showing that she is feeling some sot of sadness/reminisce as roses are connoted with love and romance.

The use of the very bold image ties in with the name of the album ‘Loud’ as her hair is bright red along with her bright red lipstick which is very loud, along with the fact that Rihanna's fans will know her to be a bold and ‘loud’ person so it displays her personality. However the writing of the album name and Rihanna's name are the only thing on the front of the digipak and they are very thin, lightweight texts which is in complete contrast to the name and what Rihanna is portraying with her image.

The back cover o the digipak continues the idea of her not wanting to reveal her

emotion as she is looking towards the ground, and her bod language is shut off yet he is portraying sadness. The colour

scheme is very soft pink which is instigating she could be emotional due to romantic

issues which is prominent in her music, but her ‘loud’ red hair is piercing through the

curtains.

Key features of a digipak:• Name of the artist• Name of the album• Main image – the artist• Merchandise (booklet with

meanings of the songs)

• Images relating to the cover

• A track list• Record label information• barcode

The image used for the advert is the main image of the album therefore

making a clear relationship between the two for the consumers and her fans. It is also giving all of the same connotations

as her album does to her fans in terms of the shut off body language and not

looking at the camera, inviting them in to listen to her music to find out why.

Key features of an album advert:• A main image of the album• The name of the album – the largest

part of the advert• The name of the artist• The same use of fonts and colours as

the album• The same colour scheme used• A release date• Hit songs from the album• Where the album is being released

Although her name is not the biggest text it is first so that it instantly draws in the attention of her fans. The name

of the album is the biggest to ensure they know what they are looking for followed by the date which is in the

bottom and of similar size to the album name just slightly smaller. This is so it is made very evident when the album is coming out so that they can

get out and buy it.

The main image of the dog is very dominant on the album and the bread of dog is commonly known to be related to aggression/violence therefore suggesting there could be some slightly more hard core music within the album.

The next most noticeable thing would be the name of the artist in bold yellow, which is a very bright and bold colour and is usually related with happiness. However as it is on a darker background it is creating a contrast. This could mean that they are wanting the writing to stand out from the background to draw in the consumers attention. It could also mean that they are implementing that there is controversy or diversity within their album and not just hard core/edgy music. It is also the biggest text so that the consumers know straight away who’s album it is and can buy it if they are fans.

The name of the album is very small and is almost ‘hiding’ maybe suggesting that they are moving away from the name of the album within the songs they have on it and the lyrics they have.

Again, the yellow writing has been used on a black background on the back of the album which may have been used in order to create a contrast appeal.

Key features of a digipak:• Name of the artist• Name of the album• Main image• Record label information• Track list• Bar code

Key features of an album advert:• Name of the artist bold and clear at

the top of the advert • Relatability to the album – colour

scheme• The name of the album• The release date• Hit songs• Where it is being released

The name of the artist is at the top of the poster in the same colour and font as is on the album, followed by the name of

the album. This is making it very clear to the consumer who's album it is and what it is called so that if it interests them they

can read on and find out more. It is also in the same colour scheme to make a

clear relation between the alum and the advert. This counter acts the fact that the

image is completely different to the album as the colour schemes and fonts

will make the relation for the image.

Key features of an album:• Name of the artist• Name of the album• A main image relatable to

the band/brand image• Record label information• Track list• Barcode

There is a theme throughout this album that is very relatable to the name of the album which is ‘Only by the night’. I believe this to be a night effect. This is because the presence of an owl has been featured in the images on the front and back of the album, and owls only come out at night and are nocturnal which relates to the ‘only by the night’ element.

As well as this, the colour scheme of the album is green and black which is the colours you will see when looking through night time goggles, so it I essentially as if we are looking through night time goggles at the ‘owl’ made up of the artists’ faces and the back of their heads. There are arrows in the centre of the screen which would appear on night time goggles too.

The font of the text on the album has an electronic appeal as if it was the electronic writing that appears on night vision goggles or night vision technology.

Adding to the idea of a night time theme from the name of the album, it is suggesting a slightly darker and mysterious appeal which could be suggesting the tone of their album as they are a rock band therefore have slightly darker music and lyrics.

Key features of an album advert:• Main image relatable to the

album/brand image of the artist• Name of the album and artist very

clear• Same use of fonts as on the album• Hit songs from the album• Where it is released• Release date ‘out now’

The name of the artist is very prominent to the audience at the top of the album therefore making them aware instantly that it is their album

being advertised and they should read on if they like this artist. The it is also in white which is opposite to the

colours of the rest of the writing to make it even clearer to the audience.

The next most noticeable feature is the name of the album, making a further relation to the album and

then the fact that it is ‘out now’ so the consumers will know they can go

out and buy it now.

The main image of the poster is also exactly the same as the album cover therefore making a very clear relation to the audience. The same fonts are also used to give the same effect as is intended in the album and to make a clear relation. the night time theme is still very prominent in the poster as it is in the album as well so giving off the same tone for the album from it.

Researching into my chosen artist’s previous work

From studying my chosen artist, I have discovered that they generally release their singles as opposed to whole debut albums, therefore I have had to analyse their single album covers. It is very prominent that they like using individual, abstract images that stand out and are very different to other album covers. They usually don’t have anything to do with the music video or the lyrics of the song and this has most likely been done to draw attention to it as they are very different and unique. It could also be an expression of their music – individual and unique. They also tend to use bold colours and patterns and they tend to be quite light and vibrant, therefore portraying the genre of music as it is ‘bright’ due to it intending to lift people up and give off positive vibes.

I have also noticed that they use the same font type in all of their covers, and this is also present in all of their music videos too. This is establishing their brand image for the audience to be able to relate to them. The font style itself is very quirky and has a sort of hand written effect which is representing that they as a duo are quirky and different and make all their music themselves. As well as this they have their own logo instead of having their name just written on their covers further adding to the idea that they are creating their own image and agenda.

The logo and the font type have been used here in order to establish and implement their brand image.

There is a bold background used of a very light pink, this is very dominant and is light and vibrant as its quite a pastel colour, therefore giving off good feelings and positivity. I also think the colour pink has been used as its coming from a females point of view therefore using a very female orientated colour would show this to the audience. Its also about love and break ups therefore relating the pink to the lyrics as it usually represents love and happiness.

Adding to this, the piñata on the stool also has a very female appearance, with long eye lashes and big eyes. The way it has delicately been put on the stool. I think this mise-en-scene has been used to portray the lyrics as it is showing that the girl singing the song is fragile and delicate due to the break up she is singing about in the song, and that she doesn’t want to feel like that anymore. It could also represent how she was in the past, in love, (pink background) delicate and naive, and is now moving away from that through the song.

Further Research• I also decided to do some research into digipaks and posters of artists that produce house music

to see if there was any common theme or relation within this genre of music in terms of their advertising and albums.

• I decided to look into the work of Calvin Harris, as he is an extremely successful DJ that is well known for a lot of house music records. I discovered that he also uses quite different and quirky images on his album covers in order to attract the attention of his fans. He appears in a few of his album covers which has most likely been done to satisfy the record label as he is intriguing his fans by appearing on them. As well as this, when he has an artist featuring in his song he likes to incorporate them in the main image of the album cover to get them excited for the song.

• Much like Blonde, he also uses the same text font and colours on the majority of his album covers, especially his most recent ones, and often underlines the words in a thick white underline. This is establishing his brand image as an artist and is instantly recognisable to the consumers as when they see this kind of text and underlining they will relate it to Calvin Harris. The font style itself is very clean, concise and articulated, which is representing his music. As he is a DJ, he works on computers and synthesisers and has to make sure that his music is very clean and concise also, making every beat perfectly in time, therefore he is portraying his music through the fonts as they are so well presented and have a clean finishing effect.

Digipaks• In terms of his digipaks, he likes to relate the back cover very strongly to the front of the

album, in the examples on the next slide for his album ‘18 Months’ he uses the same scenery for the image: a brick wall with him sat next to it on a pavement, just with a wider shot. With the album ‘Ready For The Weekend’ he has an image of a girl with her hair around her face, and on the back of the album continues with the black and white colour scheme along with her hair being part of the main image.

• Similarly to Blonde, he also likes to draw away from the actual meaning of the album and the songs/lyrics, along with the content of music videos for them, when deciding on the images for his album covers. For example with ‘18 Months’ he is next to a brick wall which has no relation to the name of the album; with the album for ‘Summer’ the main image is a picture of him which doesn’t represent the name of the album ‘Summer.