Digipak Analysis

Bon Iver – Bon Iver

Bon Iver, Bon Iver is the self titled second studio album from the American indie folk band Bon Iver. The album was a commercial success released in 2011 debuting at number one in various European charts and no. 2 in US Billboard 200 chart. The album front cover features artwork by artist Gregory Euclide

and depics country side scenes referencing the bands folk roots.

The concept of the album references each song referring to a place, this is reflected in the artwork featuring land marks from Minnesota and Perth both song titles from the album.

Front Cover

The front cover is remains just the plain artwork with no titles, drawing attention to the artwork itself.

Back Cover The back of the Digipak is pain and simple just like the front with only the name the album and song listings in a hand writing script, giving the design a personalised feel.

On the back of the digipac the production company is listed in smaller writing as this would not be as important to the consumer as the information on track listings.

The artists website is also listed as fans might want this and another way of marketing the band.

The digipac spine has the name of the album in the same hand writing script as the whole album. The text itself links in with the folk music genre as it is traditional rather than a modern text.

The design of the digipac net is different to those commonly used, instead of a hard plastic case