Digipak AnalysisNatasha Gregory

Jessie JThis is the digipak front cover of Jessie J’s new album ‘Sweet Talker’. This digipak is very simple. The picture of the artist in this case Jessie J is big and takes up the most space, her name, which is placed next to her is in grey/white font on a darker background this helps it standout. The album name is small between her legs, which may not stand out.The back of the digipak includes track list, a picture of the artist, a barcode, record label and copyright legislation. The picture of Jessie J is big so it stands out her jacket she is wearing is the only bit of colour used this breaks it up from the grey. The picture shows Jessie J in limited clothing showing off her torso, this appeals to the men due to it be voyeuristic.

Jessie J Picture of the artist, this has male gaze as the picture shows her in limited clothing, which will attract the male attention.

Artist name this is in a grey/white colour and in bold writing, which helps it, stand out.

The background is grey gradient that makes the title and her name stand out because they are lighter. Also the picture stands out because of the colour of the background.

Album name this is smaller than the artists name this is because she felt that it didn’t need to stand out as much as who the album is by.

Artist picture, which is attracting the male attention and using the male gaze because she is wearing limited clothing showing her torso.

The background colour is grey, which makes the photo of her stand out because she is wearing a red jacket, which is the most colour on the album.

Track list, this is kept in the same font as the title of her album, which helps keep the consistency of the digipak making it look professional.

Barcode

CopyrightRecord label

Ellie GoudlingThe photo of Ellie Goulding is a close up showing her face this also has gold circles around. These circles connate the lights, which links in with the name of her album.

Similarly to her name the album name is written in the same font and colour however is just smaller placed below her name this is so the other aspects of the album can stand out.

The artist’s name is written in a gold font that is placed at the bottom so it doesn’t take the attention away from her photo. This is following the colour scheme of gold and light colours. This follows the theme of the album.

Copyright Record labelHer website is also on the album which gallows fans to visit her website and keep up to date on what she is doing next.

The picture follows the theme of the album and links in to the title. The round circles that appear on the front cover the back, making it obvious of the theme

The track list is in the same font as her name and title of the album this keeps everything consistent.

Gabrielle AplinHer name in bold black writing to stand out, it helps capture the attention of someone walking by if this was on a shelf in a shop The name of the album,

this is in a sophisticated font that looks hand written, which could refer to what she is like and give us an insight to something personal about her.

The location is a beach, which can be hard to tell however she is completely isolated which could give an idea what her album is about. You are able differentiate between the sky and the sand due to the colour change, the sky is a lighter grey signifying that the weather is cold and close to rain.

Photo of the artist which is a long shot, this gets her whole body into the shot. This is unusual for a digipak as you cannot see her face, which goes against the usual conventions for artist as the digipak is used to help promote an artist.

The only colour used is in the umbrella this is another link to the title. This makes it stand out and it draws your attention straight to it as its colour on a dull background. The colour on the umbrella contrasts with the background.

The lighting used is dull and in black and white, which helps fit the title and it looks like it is about to rain like the typical English weather.

CopyrightBarcode

Record label

The same location photo of a long shot on the beach to keep the album consistent this is the same photo as the front just without Gabrielle Aplin.

The colours are still dull which is following the theme of the digipak. It gives a sense of sadness and has a feel that it is like an old photo acting like a memory of something that is now in the past.

Song list in the same font as the title of the album, this is to keep it consistent throughout the cover.