DIGIPAK ANALYSIS

MUMFORD AND SONS – SIGH NO MORE

The colour scheme running through the digipak are minimalistic, muted colours

this matches this images featured on the pak, which are of simple things such as windows and a shop front

The font featured on the front is also simplistic and has a retro feel about it. The band is mainly folk, so the font matches their retro/ country style

This page of the digipak is also simple, bordering on plain. Its just a insignia on a cream background

The design of the CD is also minimalistic, the inverse of the digipak page, black with white writing. The font is the same and so is the insignia, to tie all the pages together

Over all I believe that Mumford and Sons have kept their digipak simple so that listeners will focus on the music, rather than on the band themselves. This is also shown as there's no clear images of the band.

KATY PERRY- TEENAGE DREAM

The front cover of the album is Perry naked on a cloud of candy floss, this connotes the “dream” part of the album title. That she is young and having fun, by being eccentric. It also links the album to her video for Californian Girls, where she’s in a land of sweets. This video was very popular.

The designs on the CD disks also show this dreamland theme, as they are bright, psychedelic patterns. One of a candy cane and the other a donut

The images throughout the digipak show more sweets, as Perry wears a crown of sweets. This suggests the dreamland again where Perry is a queen.

The dress Perry wears here is reminiscent of the grandeur of the Georgian era, again suggesting that she is a queen

The running theme of sweetness is continued here, although the cakes are more mature and grand, as though ones a queen would have. The colours of the cakes here as more muted than others, perhaps suggesting that Perry has two sides to herself.

Perry’s pose here in her queen like dress is imposing, like she’s the boss. In this picture she's wearing one the fancy cakes on her head instead of the crown.

LADY GAGA – THE FAMEThe cover photo of Gaga is close up, however you cant see her face because of diamond incrusted sunglasses. Throughout the pak the shots of Gaga on each page are varies.

As a female solo pop artists first album, Gaga is featured on the pages so the public would see her and her brand. She has a diamond incrusted microphone in many of the photos, this ties the pak together with the front cover (because of the glasses)

There is a different bold colour paired with black on each page, this could suggest Gaga’s ever changing eccentric style style

Also diamonds on the spine of the album

Gaga wears a skin tight latex body suit, this is selling herself with her body. Something which is expected of a female artist

TWENTY-ONE PILOTS Twenty-One Pilots are a duo who’s music features many genres and focus’ on government satire.

The singer of the duo suffers from mental illness’, and the drummer with confidence issues. This could be why there are no pictures of themselves on the album. Also they prefer for their fans to obsess over the lyrics rather than themselves.

The artwork is simple with repetitive colours of black, red white and grey. Dun has red hair and often has red eye make up on when performing. Whereas Joseph frequently has his neck and hands blacked out in performances and videos. They have said this represents their conditions.

The colour scheme coincides with their latest music video and appearance, where they only wear these colours. This makes the album easily identifiable.

The design on the disk is their logo