This album connotes and conveys the idea and imagery that it would be suitable for children and that the genre is quite sweet and loving, but the hinting of the dark woods and the album title of “selfish machines” indicates that it actually isn’t, and therefore portrays the album as bring suitable in the experimental rock genre. The woods give across a Fairy-tale like feel towards the audience, but can also portray a mysterious and dangerous vibe like Grimm fairy tales (in this instance, Hansel and Gretel), which can intrigue them as to what style of music this album may possess. The box of light can portray innocence and purity in the children, and that they don’t know what to expect from the “selfish machines” which could be the grandma in the gingerbread house if we are going along with the fairy tale, but in real life it could represent how children are the hope and the new light in the world full of “selfish machines” with darkness that is expected to come and destroy the light from the dark woods in the background.

The font matches the fairy tale theme and the colours of the white dress shirt and box. The box stands out from the dark background of the woods which can indicate hope for the children and also the fans of the CD.

The colours in this digipak match her hair and lips, with the use of light and aesthetic colours to represent this album as a pop album. The reds could indicate love and passion, along with the roses to represent romance, but her having her eyes closed and looking graceful and dainty makes her look more angelic, like her music. There is the same recurring theme on every page to make it all relate and not have any random images breaking the theme. The images are all from the same photo-shoot as well to make sure the colours and themes are the same for each side.

The text is subtle to not distract and take away the dainty and graceful feel to the digipak, but also visible to reach out to the fans of this artist. The text doesn’t need to be big or bold because she is a well known star, so her face would be very recognisable alone, which is why a close up of her face is used to capture the audiences attention and influence them to buy the CD.

This CD cover clearly represents genre of rock, the loud and in your face nature to reflect the theme of the songs. The lighting is dark to make the cover more eerie, with the use of black and red colours to scream that this album’s genre is in fact rock, as these are the clear and typical colours for this genre. The font is also quite creepy and bloodcurdling, reminding the audience of horror films or nightmares.

The costumes and masks represent mistrust and cynical connotations towards the theme of music that is expected to be found inside, and the background is like a cell with the bars, indicating that they have escaped prison or a mental asylum, which means that they are dangerous and heavy, not suitable for a young audience.