A2 Media - Digipak Analysis…

By Jack Fowler

Jewel Case Analysis – Ed Sheeran… When looking at the cover of this Jewel Case by Ed Sheeran

we can see that the main part of this cover is him as himself and the background colour of orange. This album could be represented as this colour because of it linking in

with his image as he is “Ginger” and this shows nothing but the colour orange which as an artist is his trademark.

Within the cover we can see that the whole cover is dedicated to him as the artist showing that this album could just be all about him as a person, which then would link in with the idea of using the colour of orange as that is him.

The audience that I would think this album would be for would be aimed at teenagers. This is because of the use of

how the album is mostly just simple with the use of only one bold colour and simple white words for the back of the cover, enabling the audience to know that this cover is just based around the artist and that is it and the album helps to

identify this. However, the cover to this album does not include a title

because of him only wanting the audience to know that this album is all just based around him and wanting people to know who he is and not just releasing an album for money and fame, it presents the artist as an individual of himself.

The barcode within the back of the album shows us as the audience that this is a sellable CD and with the writing next

to it allowing us to see the company information and copyright terms, allowing this to be sellable.

Orange is Ed Sheeran’s trademark because he is

seen as this ginger character as that is the main colour of his hair. This is showing that his album is self-entitled to him and is showing him

as the important inspiration within this.

As we can see the font of the songs looks like it has

been in a type writing font showing that this has

a computer based font within it. This font could show that he is an old

fashioned vocalist however with a modern appeal to him, showing

that he is this person who enjoys to stay within the

past that is his genre. This would be cantered

because it helps it sharply stand out amongst the orange, however still

showing that his image on the front is more of an

appeal.

Digipak – JAY-Z LINKIN PARK Analysis… When looking at this digipak we can see that they

have gone for more of an urban look with this album cover, showing that this could relate to something

within a city or town as it has that feel to it. We can see amongst the digipak they have the use of

graffiti which is something that you would see deep within a town and alleys, and the colour of the

brown background helps relate to this as it looks like a brick wall, when looking at it in this way we can

see that it is more natural and it is the way music is supposed to be seen. With this in mind we can see

that this would aim and relate more the age of teenager and possibly a younger adult audience.

Within the title we can see that it includes a sub-title called “Collision Course” it links in with the idea of

genres colliding, as by looking at this design I would link this in with the idea of Gangster/DJ appeal gives it that collision within genre appeal and the design

helps portray this. The use of colours in which have been used is the

use of blue which gives out the idea of it being a spray paint colour towards the use of the graffiti in which is being appealed and then some use of the

colour white which could show the idea of innocence. The brown and black colour appeal could

give out the idea of it being seen as mystery and dark and links in well with the genre of the album

The layout out of this background look like a brickwork design in colour this could be showing the idea of this back street appeal

towards it linking in with the idea of the genres such as the gangster/DJ appeal that it has towards the design of the album.

The different shadowing of the text gives out the layer of the art and this could connect in with the idea of the graffiti design towards the digipak. It could be helping to show the different types of genres in

which are being shown within the album.

Digipak – Lady Gaga Analysis… When looking at this digipak from Lady Gaga we can see that this is more of a simple and easy design for a

cover. With only black and white colours and few images, making this have limited detail however with

there being meaning behind this. When looking at the colour black within the digipak we

can see that this gives out a gothic/Darker pop genre within it to me connoting the image of mystery, giving her that unknown appearance to her as the artist and maybe the songs would possibly link in with this idea.

From looking at the image amongst the front cover of her album we can see that she has tears coming from her face, which this would be showing her emotions and through this we can maybe tell that we can gain her emotions from this able and understand her more

in her true feeling and going into that more depth, showing that this album is being based more around

her as the artist and trying to make those links with the audience more through the use of her emotions,

showing that she is the important character amongst the album and connecting that impact within the

audience. The title of the album “Lady Gaga The Fame Monster” is showing the audience that she is being

seen as a monster however she may want the audience to know that she isn’t this monster and by showing her

emotions within the album demonstrates that she doesn’t want to be seen like that and she may want the

sympathy giving the idea why she is the main attraction of this album, she is seen as this different character, not a human but a monster however still

being famous.

There could be no greyscale within this album because of how

she wants to be seen as this unknown identity that’s why the black is mostly used, without the grey this could show how empty

she is and full of different emotions in which she could be

going through.The different emotions in which she could be going in is lonely,

crying and empty, they may give different emotions because of how

she could be seen as having different personalities, giving that link and idea with how she seems

unknown to her true identity.

Digipak – Desert Rose Analysis… When looking at this Digipak we can see that they have gone for this desert, western appearance look. Within this we see can see that they have used the colours of what would be associated

with deserts which is like this pale, rocky type of colour that it includes. Giving that affect within the album itself, making that click between the genres made. The use of the different times of

days could be showing that this based around her day and her relationships showing that at the beginning and ending of day is still unable to

achieve, giving a sight into her day through song. However, when looking at the images that have been used within this

Digipak we can see that they have used the idea of this western feel.

When looking at the right side where the female and male are sat together we can see he is suited up giving him that professional appearance to him, however he is still wearing a cow boy

like appearance hat linking in with this context of the genre of deserts. However the female as also got this cowgirl look about her wearing the black outfit connoting the idea of mysterious and unknown with red hair showing the danger that she could entail. Her body language is

seen as being closed up, showing that she isn’t this open welcoming

character and she could feel this shy character within her appearance and

body language.

We also can see that she is also holding a cowgirl hat as her prop she could be showing us as the audience her appearance and how her indemnity and genre is seen as western, cowgirl,

showing us her main appearance.

However when looking around this Digipak we can also she

that most images of the female are within this. This could be

showing to us as the audience that she is more of the

important character within this making her sharply and boldly

stand out. This could mean that this album is all based around her as the artist and

with the location of the desert this could link in with the

music being about her amongst the desert. Possibly

the male could be in this because she could be on about

having a tough time with a male character amongst the

desert.On the left hand side of the

album we can see that she is all covered up wit clothing around her head, this could link in with the idea of her being this mysterious and

unknown character amongst the desert?

When looking at the title of the Digipak called “Desert Rose” This could establish to the audience that we know she is in the

desert and her music would be based there and also the word “Rose” could be

her name however it could link in with the idea of romance as a rose is seen more as

a romance prop so this album could be based around Romance within the desert.

To conclude: Within this Digipak we can see that the main use of titles and images are being shown to represent the genre based around the album and this idea of have gained by looking at this with the idea of Romance within the desert and that is the idea of have gained from just looking at this album in which I haven’t seen or heard before. However, the target audience I would aim this Digipak more at would be adults within the age range of 30+ as this could seem like a classical type of music whereas most

of a younger audience would be into pop genres.

Digipak – Stendeck- Sonnambula Analysis… When looking at this Digipak

we can see that this is more of a simple and low designed

layout for the album with simple colour schemes and the use of white. However,

whilst looking at this Digipak back there are some initial ideas that I can represent

from them…

From looking at the images that have been used within this Digipak, we can see the

use of empty branched trees. This could represent

the idea of this tree no longer living, it is empty and lonely it has this emotional appearance to it. This idea could demonstrate to me that within this album it

could talk about an empty lonely person and the idea of

the empty leave less tree branches could resemble

this idea.We can also see the use of red petals within the natural images that we can see, these could be connoting the idea of danger so with the use of white used a lot this could show an innocent prospective of

someone/something and the red could be the dangerous prospective, giving that idea that within the album it could relate to opposites and conflict and the colours have given me this idea.

However looking back at the colours being used, I believe that they have included colour schemes to portray my idea which is about conflict and opposites, with the idea of white

showing the good side and the red colours showing the bad/dangerous side. On the other hand black has

also been used, which this could be the idea of emptiness and mystery involved within these opposites.

We can also see that this album has a dull colour scheme for it,

showing that this Digipak could be based around this idea I had before about being lonely and emotional

this could be representing the emotional and darkening story that could be portrayed throughout this

album.

The credits and names of songs/copyright details have

been designed to fit on an image/shape that looks like the

edge of a field in which the plants are grown from

To conclude: From looking at this Digipak in which I haven’t seen or heard of before, when analysing the items and images in which I can see from this I believe that the ideas I get from

this is that it is on the route of emphasising the idea of opposites and conflict and clearly showing the emotions that

could be portrayed through this. Therefore I believe this creates the effect of opposites and being empty and clearly shows this

would be an emotional tone in music, giving it this simple design, helping a message reach across to the audience

This could be based around an adult

audience, for those who like to infer

music from the idea of telling stories…