Digipak Analysis Amy Tompkins

The font used on the title for the album cover, is a bold and clear title. This can attract the consumer’s eye from a distance, and make them intrigued to the product. The title also includes everything you need to know about the album. That it is the ‘1st Annual Smoothie Award Winners’ including best selling smooth jazz artists in 2003. All the text of the album is in a centre shot which draws the consumer eye closer to the product.

The front cover is particularly interesting , as there isn't any jazz artists shown on the front of the cover, so it gives the consumer no indication on who is on the album, until they read the track lists inside. However it does show the different instruments that maybe included in the songs.

The bright colours on the digipak could suggest a happy nature to the album, as all the colours are bright, connoting happiness. The happiness in the album could possibly mean the lyrics to some of the songs have happy subject meanings.

The colour of the album has a light and dark pink on the front, and onto the CD it is a dark purple. It has not followed the colouring onto the disk, but it has followed the background picture of someone performing an instrument. It has also followed the similar text font, it isn't as bold and big as the album cover but it keeps the same font.

The colouring follows from the album cover onto the inside of the disk holders, it has the same yellow, dark pink and blue colour.

The font used on this digipak is interesting, as it doesn’t traditionally go for the bold and stand out band name title. It doesn’t also go for the middle centred title. It is going for a more light title, the writing on album may be a way to show the band/artist as the writing carries on throughout the digipak.The band’s name is also off centre, which may not appeal the consumers eye straight away, unless they were looking for exactly this. The title of the album is also smaller than the band’s name so you have to be more interested in the band to pick up the album.

The colour scheme on the digipak is very specific, it sticks to the red and white scheme, which is probably what the band/artist stick to.

The colour red continues from the cover onto the CD. The logo also continues from the front cover.

The colour scheme of the carries on to the back of the of the album.

The colour scheme continues, but this time it adds a picture of a pair of hands holding red paint/blood, this could mean that the album maybe a sad album or a romantic album based on the colouring.

Unlike the title , the songs on the back cover are faint, are unlikely to be seen from a distance, this would make the consumer go closer to pick up the album.

The back cover of the digipak shows the songs included in the album are in bold and the songs stand out more. This can possibly make the customer more interested in the album. The white writing makes also makes the songs stand out more, the black and white writing go nicely together on the orangey red background.

The CD in the digipak doesn’t continue the colouring from the front cover, this follows the idea of roses and romance, this indicates the album could be able romance and a love album, basing all the colours together this could be songs about love but sad love songs. However the white and red contrast indicates the innocence representation.

The background of the cover can also indicate love and and/or happiness, but the dark writing can look like the songs maybe sad or about something that is sad.

This shows you very clearly who the artist is of the album, when people are looking for the album it helps the customers pick it up straight away.

The album cover goes with the genre of Indie, the studio shoot with the green screen background, if this is a outside shoot, this fits in mostly with the indie pop genre.

The album has stuck to the middle third of the album this helps the artist stands out more, however the album title is small and not so well seen.

The colour scheme of the album continues within the fonts, the title of the album is the same as the back cover colour. The artist’s name sticks with the white font on the back and on the CD. This album shows the customer that the album isnt for children, due to the font looking professional and isnt childish, this album is probably ranged from teenagers to young adults.

Digipak Adverts Analysis

This advert goes by the rule of thirds, and Jessie is positioned in the middle third, this makes her the main focus and her face is the main focus of the advert.

The colour black continues throughout the advert, making it the main colour scheme. Anything other than the black colour stands out in the advert, so this makes her name, her face and her debut album title and songs, stand out.

The advert doesn’t just feature the album title, it features songs included, and how well the song did. It also includes where to find her album, and the management and a different media platform.

The writing on her album isn't in a bold fond to make it more serious, it is slightly slanted to make it look targeted at young teenagers. With the black & gold writing .

The font of the titles are childish, and this might apply to a younger audience. The font is also centre, this will bring more of an attention to the advert.

The orange on the advert, makes readers interested, in what the artist is selling, Ed Sheeran is also known for his orange colour. Orange is also an unusual colour to use on a poster, most use black & white or greys.

The artist has also gone for the black & white popular colour to make the font stand out more.

The poster also gives the audience an idea of what the album is going to include, so it could persuade the reader to buy it.

The artist includes his face in the advert, but it is not well seen, as he well known artist.

The band’s name, is very big at the top of the advert, showing the reader who is advertising, this made may not be well known when you first look at them.

The title is very bold, very also slanted showing they are slightly immature, their music might not relate to older audience’s. The band also seem calm in their picture, while the water is rising, their music could indicate that it is calm, and helps you become more calm.

The band also go for the popular white font, to make the writing stand out more, it is giving the main information a highlight.

They also give you a different way of reaching the band.

The album is also called Keep Calm and Carry on, which they are showing in the background.

The band is keeping the mise-en-scene similar to the genre of indie. They are repeating the cool vibe throughout.