Dylan Koolman

THE 1975 – 1975 AND MARINA AND THE DIAMONDS – THE FAMILY JEWELS

DIGIPAK ANALYSIS

THE 1975• Alternative rock/ Pop rock/ Indie rock band from 2002 to present day

• Record labels:

• Dirty Hit

• Polydor

• Vagrant

• Interscope

• 2 albums and 4 EPs

• 2 award wins and 9 nominations

FRONT COVER Black and white. Draws the audience’s attention to the lights which have the band name. This also conforms to the typical genre conventions of an indie album which predominantly feature black and white as the colour scheme.

Layout of having a rectangle plaque with the band name on it as well as the font is consistent with their other albums from 1975.

Writings or skid marks on the floor. Writings would convey the theme of being an outsider to society due to the secretive idea of the band being in this secluded area writing thoughts and feelings. Skid marks could relate to the freedom of driving as well as the danger from driving fast and breaking hard.

Utilises the rule of thirds. All areas outside the middle have little to no artistic features then the centre has a feathered glow around the plaque of light. This focuses the audience’s attention and creates an aesthetic appearance for the cover.

The use of the band name being the only thing in light amongst the darkness could suggest that the band is possibly trying to use their music to inspire, educate or guide people.

BACK COVER

Band name

Uses the A and B side layout typically seen on a vinyl which could convey the message that the band prefer the authentic style of music as opposed to the newer methods. Also exemplifies the design of the digipak.

Credits for the album

Logos

INSIDE COVER

Track list

CD

CD complies to the simplistic theme shown throughout the digipak being monochrome.

Font is the same and shows the name of the band only.

PULL OUT Monochrome picture fits the rest of the digipak’s theme.

Each of the band members shown in two different poses .

MARINA AND THE DIAMONDS• Indie pop/ new wave/ synthpop/ electropop

• Record labels:

• Neon Gold

• 679

• Atlantic

• Chop Shop

• Elektra

• 3 albums

• 3 award wins and 4 nominations

FRONT COVERColourful background which subverts the typical genre conventions of an indie design, however the stylised look complies woth the indie as a subgenre theme of the artist

Direct address to the audience aims to establish connection between it and the singer.

Stylised filter over the singer makes the singer see

Font used to reflect handwriting, like the singer has signed the cover. The white colouring stands out against the busily colourful background shown. Use of the top right third of the picture to allow most of the attention from the audience to focus on the pattern and the stylised picture of the artist.

BACK COVER

Barcode.

Credits from people that were involved in the production of the music and the digipak.

Track list. The font and colour match the front cover. The stylised effect is abstract and draws the audience’s attention to the picture as well as the text. Illustrates that the music created is art.

Singer is off centre as opposed to direct address.

Stylised effects and colour scheme mirror the front cover, however, this is a much calmer look, but still aesthetic.

INSIDE COVER

Stylised effect is the same as the front cover, however, the colour scheme is more red as opposed to bright busy colouring.

Aesthetic of nail varnish and hair being red.

Direct address.

Hand motion signifies a gun, reflective of violence and rebellion.

CD

Colouring used to mimic a vinyl record, appeals to the original methods of listening to music.

Font is the same as the front cover.

PULL OUT

Pull out design completely subverts from the other themes of the digipak so farbeing monochrome, not cartoon.

Makeup has remained consistent with the eyeliner, however, the eye shadow is new and conveys more of a rock message to the image as opposed to the playful theme experienced so far.

Lack of feathering makes the picture seem very raw and realistic.