DIGIPAK ANALYSIS

BORN TO DIE – LANA DEL RAYThe artist image and name represent Lana Del Ray as bold and confident, you can’t look at the cover without knowing whose album it is. Her facial expression represents her as a plain and miserable character linking to the album title, ‘Born to Die’ however, her red lipstick and bra connote to a more devious side that we are yet to be shown. Also, the low angle shot brings a dominant element to her personality and comes across again in her facial expression.

There is a clear colour scheme of blue and white shown in the text and the image which creates a house style for the rest of the digipak.

The location of the image appears natural through the trees and the sky which creates a contrast in the use of lipstick and fierce look on her face.

BORN TO DIE – LANA DEL RAY

The blue and white style is used again on the track list keeping within the house style. The bold font is also used again and the album information is located typically at the bottom.

The clear and precise style is in keeping with the theme of the digipak giving Lana Del Ray a focused image.

The layout of the back of the album is clear and precise making it easy for the buyer to take a quick glance at what they’re purchasing.

The titles of the songs have a varied theme, ‘Born To Die,’ ‘Summertime Sadness’ and ‘Dark Paradise’ have a negative tone that link to the title of the album creating a serious quality.

BORN TO DIE – LANA DEL RAYThe red of the roses demonstrates synergy with the album cover, this connotes to the danger and rebellion that Lana Del Ray displays discretely by using small sections of red in various places.

The large spaces of white show the purity and innocence of her character which contrast with the red colour.

Flowers are also used as synergy throughout of the rest of the album.

BORN TO DIE – LANA DEL RAY

Song titles in large font to give an obvious structure which is easy to read.

By including a booklet with song lyrics, this gives buyers something extra that might convince them to buy the product.

The use of flowers as detail around the edges is in keeping with the house style and theme of the digipak.