Digipak Analysis

A list of all the songs which are included in the album. This is part of the codes and conventions of digipaks.

Bright colours which is used through out the panels with lots of whites and blues.

The artists name is in big and bold making it stand out to the target audience. The font ‘Rainbow’ has been used which has been applied to our digipak. This is where my original idea of using this font came from.

This CD cover uses a white background with red roses which constrasts quite well making the CD cover look quite professional.

The images are both in the same location, but just different types of images have been used for the font cover and for the inside panel.

White and black imagery that makes the album look more sopshicated appealing to a wider audience.

The artist and album name have been printed on the spine of the cover, making it easier for the audience to identity the CD.

A sans serif font has been used on the cover, which conventional feature of singer-songwriter genre. This font is very simple and plain but gives the album a much more professional look. This makes it easier for the audience to identify the artist, which would attract a wider audience.

A simple portrait photograph which has been used on the back cover. It makes the album look professional . The back also includes the list of songs included in the album 21.

A conventional feature of all digipaks is the barcode and the record label details printed at the bottom of the back of the cover.

The font cover image is simple but sopshicated. The album looks seems quite clumsy which could attract a classy, powerful album wider audience. The positioning of the picture and the colour of the image suggest that this is a classy, powerful album.

The theme colours of this digipak is red and pink which adds a different vibe to the digipak making it much more colourful, which carry's on the theme from the cover photo.

The font is simple and minimalistic. The artists name and album cover is in bold, standing out to the target audience.

The back of the digipak carries out the main style colour of red and pink, but in a softer tone which creates an even balance from the intense shade on the front. The back of the cover has a more relaxed feel to it which is a clever way to advertising the digipak and drawing the target audience in. The image of Rihanna looks vulnerable which is another technique to draw the audience in, as they will feel they can relate to her. The font used is the same font used on the back again, making the house style consistent. I feel the back cover looks effective and works well with front cover.

The front cover of the digipak, uses the main colour of red which connotes love,sex and lust. This also shows what most of the songs on the album are about and representing the genre. The image used for Rihanna’s digipak is an extreme close up shot of her face, the facial expressions connotate signs of pain, sadness and a time of deep thought which again represents the album really well. The image is quite provocative as it looks like she has no clothes on, through the way how her shoulder is. This is again represents and links in with the type of genre. The white writing looks really effective in terms of how its been used on the digipak. The title ‘Loud’ works really well as an album title and is relevant to more meaningful songs on the album.

Taylor swift is of the singer-songwriter and country music genre and artist. On the font of the cover is the album ‘red’ there is a close up of he face looking down to her right. Her hat is hiding all her face expressions. The colour red connotates with love, passion for her music or could be an indication of what her whole album may be about and her songs.By all, she is known to write about love break In her songs so this album ‘Red’ could be another of her love break songs.

The CD is consistent with the style of the digipak. The main colours used are red and white . The artist name is clear and the main focus is aimed at the CD. The CD is simplistic, but yet grabs the audiences attention.

The back of the CD digipak features a low angle shot of Taylor swift in the right hand corner. She is wearing sunglasses which again hides her facial expressions. There are also red stripes which is similar to what is on the CD but this time is containing the track list of the songs within the album. The colours red and white are always consistent within this digipak.

The way how the font has been used and the colours help give Taylor an identity as an artist, making it easier for the audience to know her products and the brand.