PowerPoint Presentation

1

Front panelThe front cover is one the most important panel in the digipak as the consumers attention would first be on this image thus it must interest them immediately.To interest my target audience I thought the contrasting colours of black and white would emphasise the subject who is the artist, against the white background. The audiences attention will be directly on the artist who is in the centre of the frame. Moreover the white typography emphasises the name more as it is contrasted by the black clothing.The use of use of a mid-shot also focalises the face of the artist who is directly staring at the camera for a sense of relationship as Blumer and Katzs theory suggests. The audience would acknowledge that the artist is looking at them and creates an active relationship as they feel as if the artist is addressing them. The iconography of of the artist can be seen as a convention of electro music as they normally wear hoodies. This also relates to Dyers star theory that the artist can be both extraordinary and ordinary as the he wears normal clothes but is still denoted as famous. Therefore I felt as if the costume of the artist needed to portray both of these things.The typography of the artists name is his logo but in the colour white to amplify against his costume. I did not title his album as I felt as if it would be better to be a debut album. 2

Inside panel For the inside panel I used another mid-shot of the artist but at night. This continues on the theme of binary opposition as the front cover is bright.This image was edited where the lights are more vibrant compared to the bottom image and the skies have a hint of colour. This directly conforms to the conventions of electro music videos as there many filters used as well as strobe lights. I tried to re-enact this through the editing and with bokeh effect achieved by the camera. The audience should be attracted to this image as it is vibrant.Moreover the mise-en-scene such as the background links to the music video as it is one of the locations we filmed in. This is in Central London, Westminster also presented in our product, therefore I found it would be effective to take my digipak photos here.

3This previous panel in particular was inspired from David Guettas marketing. The first image unedited shows the background to be white, whereas the second uses pastel colours. This transformation is edited through Photoshop, a convention I followed. It is also important to note the shadow, perhaps there may be symbolic code in his digipak but it also parallels with my own poster.

Inside panel Similar to the previous photo I took another one but in a different shot over the shoulder. I used the same technique, the out of focus shot. Initially I wanted the subject to be focus and the background to be blurry however as I did not experiment much with the camera I could not do it.The bokeh effect is very important as it links with my main product and creates a sense of brand identity. Although it appears very briefly in the music video, an active audience will see the reference and therefore link my products with one another.The mise-en-scene may be easily identified here. The circle is a tourist monument the London Eye, this will be notable to the audience and they should identify the location. Identification will allow the audience to relate with the artist then just as London is the location in the music video. Again, another link to the product however perhaps not explicit as Idid not shot the London eye itself.5

Centre TrayTo continue the brand identity,I used the same colours of the inside panels - black and blue.This is induced by a filter or light leak on the black background. I also wanted the CD to have minimalistic writing and left the artist's name alone. The white typography again shows binary opposition between the black background, reinforcing theory applied in my product. Undoubtedly the font is the same to keep themes of brand identity and continuity.The position of the typography however is debatable. I wanted the artist's name to be clearly denoted by the audience. However I feel as if I could have played with the positioning and font, for example letting the artists name go across the CD instead of one side. Nevertheless the centre tray keeps the themes and brand identity through colour and typography. It also copies real-life products as many electronic CDs are minimal in terms of design, for example Daft Punk .6

To continue the relationship between the artist and the audience I used personalised typography that mimics handwriting so it appears as if the artist signed the digipak. This would be the first inside panel that will see.I also promoted the artist's upcoming shows whilst utilising technology like QR code. This would encourage the audience to further support the artist more and generally ties a link in all his products. The promotion of a sale calls for true supporters but also shows synergy between products. They all link to one another also mimicking professional real products as this is a mode of promotion.Moreover the background is the same as the front panel and back panel for continuity. The white background is for binary opposition again.

Note: the spell check line should not be there.Inside Panel7

Back PanelI followed the conventions of most digipaks. I kept the typography the same to continue the brand identity across all my ancillary texts.The alignment of the songs is central of the panel to simply direct attention from the audience following the rule of thirds. The background also helped me to maintain the positioning of the text.To furthermore replicate real life products, I imitated a copyright act and added the bar code, giving the digipak an industry look.

Note: the spell checker line should not be there.

8Personally I find my digipak is strong in presenting its genres conventions after some research and planning on products by artists Disclosure and Flume who uses mise-en-scene: plain backgrounds and public places.Brand identity is also very important and I believe I have reinforced it well throughout my products. The application of binary opposition as Strauss argues is also denoted in my texts but accentuated even more in my digipak through the contrast of night and day.I believe the editing is sufficient; some basic editing and manipulation of colour. I have learned how to use Adobe Photoshop to produce a strong product and justly synergises with my main product.

Overall Digipak