Beyoncé - 4

DIGIPAK ANALYSIS

FRONT COVER

The front cover is extremely important, as it’s the first thing the consumer sees when online or in stores. It’s also the first thing that the audience see of the overall product, so it’s important for the cover to be distinctive, yet present the artist.

The first thing people see is the main image of the artist; instantly recognisable as Beyoncé. As one of the most recognised artists in the world, she doesn’t need eye-catching backgrounds or graphics on the front cover of her album, instead leaving it plain. Other than the one item, she’s

topless, conforming to Laura Mulvey’s male gaze theory.

Beyoncé's name is clearly written in large font at the top of the album cover, but partially concealed by the picture of her. Despite this, the audience still know whose product this is.

The title of the album is in the same font, keeping the writing consistent, and adding continuity to the cover.

The artist is presented in the most idealistic way, with perfect hair and makeup, to appeal to the mass market.

REVERSE COVER AND CD

The artist’s name is clearly written on the back as well as the front.

The artist’s name and album title are written down both sides of the album

The barcode is at the back of the CD at the bottom, along with the album producer, management, and all copyright infringements.

The artist is shown on the back of the CD, and as she’s shown from a high point, looking down, the consumer gets the impression that she’s intimidating, and of strong status. Her posterior is exposed, further conforming to Laura Mulvey’s male gaze theory.

The main colour of the physical CD is red, a colour associated with royalty and status, and also sexual emotions, enforcing the type of music to be expected on the album

The large ‘B’ in the middle of the CD demands attention, and further reminds the audience of the artist