ANALYSIS OF DIGIPAKS

BY MEGAN HARRIS

White writing, which are lyrics stand out against the black background attract the reader and make them easier to read

Close up picture of the artist so everyone know who she is

The artists name is in red making it stand out and red connotes to passion, sexy and danger which Lady Gaga is

The same outfit is showing throughout all the pictures used in the digipak creating a theme and sex appeal towards her

Use of dark colours as the background o all 8 panels gives a dark and mysterious feel to her and the what the songs could be about

The iconic glasses and zig zag face paint are typically to pop music

The lyrics for the songs included on the album is an added bonus to when buying the digipak

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The song titles of the songs included on the album

Artist images

THE FAME - DIGIPAK

THE FAME - POSTER

The outfit in the digipak for the album, ‘The Fame’ is the same outfit and style but this is another image of Lady Gaga to promote the album so buyers know it is related to the album, but also to look at something new of her to keep them interested

The font used for the album and the cover is the same in a simple style font to keep the focus on her

A picture of the album on the poster to promote it yet again and create that connection between the two

Hit songs that are included on the album are stated here to attract more people to think if these songs are good then the others must be. Also the fact they are in bold compared to the rest of the text gives it more importance and to stand out

‘The Fame’ (the name of the album) is also in the same font that is included on Lady Gaga’s glasses on the album cover

LOUD - DIGIPAK

The extreme close up of Rihanna on the front cover of the digipak, it clearly shows her face so he audience know who she is and her beauty

The plain simple font of the albums title, ‘Loud’ keeps the attracting and focus on the picture of her. In addition it being in white, makes it fade into the photo more, also her name at the top of the album cover, ;Rihanna’ also has the same effect. It shows that she is well known enough that her name isn't important to knowing who she is because the picture shows it all.

The long 3 panelled picture of her shows her in a simple floral background with the nude dress she is wearing. However the red flowers connotes danger but also sexiness which seems to be the norm in pop album covers. Also the fact she has red hair and red lips makes these features stand out on her and create an artistic feel.

The 2 CDs, one being the ones with the album tracks on and the other may being the bonus CD which are included in the digipak. These are covered with a nude flower which connects it with the rest of the design with the flowers in the 3 panelled image and the nude dress she is wearing.The colour scheme of pink and the theme

of flowers throughout – which are roses, which connote love and romance this could relate to albums topic of songs

LOUD - POSTER

The flower printed on the CDs is now shown as a ring on her finger making a reference to the album and highlighting that they are connected

Plain simple typography which is in the same style and colour as the album keeping the same them/branding throughout the albums release

A picture of the digpak cover is included on the poster so the audience know that it is promoting that specific album

Songs that are included on the album are included on the poster, this is again to make the connection with the advertising of the album so it can be related to it

The image of Rihanna is taken in a similar way tot he one on the front of the album, she is not looking directly at the camera (with her eyes shut)and her is facing down. However in this one her face is also covered by sunglasses, this is untypical of a pop genre poster because usually the artist wants to be seen. In addition her ‘red’ is the key focus to be looked at.

The first look at the digital from Katy Perry’s, Teenage Dream shows the style of the artist.

The leaflet in the digipak yet again shows carries on the theme of candyfloss, pink and sweets. This shows the whole of the digipak relates to each other creating a fun and professional feel it

Katy Perry is shown in the image on the leaflet within the digipak dressing up to be some sort or princess or fairy. She is wearing a crown like she has a title of a queen. It can relate to the title ‘teenage dream’ like a ‘prom queen’ which teenagers can relate to, which is her target audience.

The image on the front cover of the digipak is slightly provocative, she has no clothing on but is covered by pink clouds which look like ‘candyfloss’,. This is keeping with the sweet theme which appeals tot he teenage audience and is different, like her music and videos. Also this can be seen as broadening her audience to more male based as making her a sex symbol and the desire to be looked at in a sexual way, ‘voyeurism.

The song list on the back of the digipak is in red, this makes it stand out from the pink clouds as background. The typography is chunky and bold to stand out again.

The 2 CDs included in the digipak have sweet patterns on them. One is meant to look like a donut, because of it being a circle disc. In addition the other is the same sweets included on her bra top in her music video for, California Girls, this makes a connection so the viewer can relate the two together. Also ‘sweets’ are seen as a guilty pleasure for young adults and teenagers maybe like this album.

TEENAGE DREAM - DIGIPAK

The poster connects with the digipak as her sweet /confectionary theme is carried on with the same picture used as the album cover. Her use of nude body image within the candyfloss clouds gives her a ‘sweet but innocent’ look.

To advertise herself within the poster her website address is included in the poster to relate to her younger audience who uses social media constantly and will be able to access it easily.

The poster also uses bright colours such as : pink, blue and red to stand out, this stereotypical of the pop genre to use colours that are bright. They give the poster a fun element and will appeal to her audience of teenagers and young adults.

Her name on the poster has the same font/style as the digipak which makes a constant theme and a connection the audience can make with this album and songs.

By saying there are hit singles included on the new album it will appeal to her audience in interest and excitement towards them making them want to purchase it. The use of white typography is simple but in capital letter stands out.

TEENAGE DREAM - POSTER

ONLY IN THE NIGHT - DIGIPAK

FRONT COVER

BACK COVER

The album has an artistic feel to it which is typical of an rock/indie band, the eagle on the back cover specifically amplifies this

The front cover image is a merged image with many parts of each and members faces which is also made to look like an eagle. Both covers give a clear representation of their background from the USA and being a rock band to heavily make them easy to promote in America and increases sales. The symbolic use of the eagle for their art cover shows they pride for the regional background and this is focused on

The colours of the digipak of green and black which is showing a sort of night vision and strange view which might of been done using a night vision camera. This could also relates to the songs featured on the album and shown on the back cover. For an example: ‘Use Somebody’ the music video for it a city at night . Also the title of the album, ‘ONLY IN THE NIGHT’.

Inside the digipak because there is a pull out of four panels which shows all four members of the band in black and white style covered with green. This is very unusually for a rock genre digipak because like the front and back cover of this digipak it is more an arty look to the album then showing who they are. However this is one of the smash hit albums and maybe wanted people to know who they are so they are more remembered.