Digipak Analyse

Danny Laws

A2 Media Studies

Ms Goulds

Year 13

What is a digipak?A digipak is a different way and style of a CD or DVD packaging.

Digipaks are normally known to come in a gatefold style which is similar to a book style, another

examples of a digipak would be Jewel cases, however it is seen that Gatefold is more common as it

can be made out of paperboard or card, this allows the CD to be protected and cover within the

digipak.

Positive and Negatives things about a Digipak:

Positive:

• If the digipak is successful it will be eye-catching to the audience so therefore more likely to sell, this can be

done by the use of colour and images.

• By using the gatefold style instead of a Jewel case this would bring positives as it wouldn’t brake so easy,

easy to open and close to get the CD from within.

• It’s good for the artist to set another way to show who they are and what their image is, another good way to

promote the artist.

• It allows the producers and artist to show more of a creative side to them showing different things that they

haven't seen before.

Negatives:

• Over the years a digpak have decline and isn't so common anymore because of the use of the internet where

people can downloads albums online, so therefore this wont see and make money.

• If the digipak wasn’t successful then people wouldn’t buy and make judgement on the artist and the album

based on the front cover.

• They also can be more expensive to buy than buying from the internet or buying a jewel case version.

Examples of digipaks!

RnB

This is showing the different examples

of digipaks from different music genre

Analyse Different digipaks!

Colour:• The use of colour is being used very well

here as they use strong vibrant colours to

make the artist and the album stand out.

• The use of bright red emphasis what genre its

being targeted at as well as produced by, also

to show the audience what type of album it

will be. It shows love.

Style:• The style and the layout is showing all the

focus on the artist, with every image shown is

of her and also they are close ups, also the use

of the same photo is different.

• The image of her with the rose, to again

emphasis love and the use of the colour red.

• The title is very spaced out as well as the

artist name, its not every clear depending

what angle you are looking at it from.

Close up image

Album name

Artist name

Analyse Different digipaks!

This digipak is unusual because they haven't used any

images of the band members instead they have used a

instrument, in my opinion it’s too basic and plain. The

colours used is only three different types of colours, so I

don’t think this is very eye-catching and is too boring.

Also the CD used is just white background with the songs

that are included in the album again only used one colour

which is orange, this is used throughout the digipak.

However one area that is good about this is maybe you

can tell what music genre this digipak is from and if

someone who is a fan off this type of music would know

what this album is about.