By Katrina Lee-Smith

This is a type of CD packaging which is made of

cardboard. The digipaks can be split up in to

three or it can be opened up. This is made up

like that as one part can open up from left to

right and the centre where the disk is. Usually

the front cover illustrates an image of the

protagonist or the band. Then the inside of the

package in the centre is where the CD is placed.

When looking at a range of Digipaks there are

specific conventions that apply when creating it.

This will benefit me when creating my own. The

conventions that usually apply are things like:

Having 4 or 6 panels

Main image of the artist or band as the front cover or using either a logo or symbol to represent them.

A list of all their songs on the album at the back.

A logo of the production company

Barcode of the product.

Name of the album and artist in the form of text or pictures.

A specific theme running throughout.

The diagram is of a

flat plan template

for a digipak. In

order to create

mine I must create

a template which

is similar to

this, by using the

correct

measurements and

6 panels.

At the end of this my final product

should look like this as it has the

original conventions of a digipak

similar to the one on the previous

slide.

The red bold and capitalised font highlights the track list

on the back of the CD and illustrates a contrast

between the back cover of the candy floss clouds and

blue skies.A range of images of

the artists

Colour scheme: Use of vibrant colours

(blue & pink)

The round candy represents the O’s on the

track list which relates to the disk itself as

it is the same image. This promotes the

digipak.

The CD’s are themed with the album of

a donut and candy. In addition they are

scented like candy.

Bubble font looks creative and childish

which can attract the ages between

teenagers to adults (15+).

Her facial expressions are

quite seductive as her lips

are slightly open. Also the

red lipstick gives a sexual

enticement for the target

audience, especially as it

is a seductive colour. In

addition the colour gives

us a hint of lust and

infatuation which is used

mostly in the style of

music of love songs.

The direct eye

contact towards the

audience draws

attention. This

develops the theory

of ‘the gaze’ with

the customer and

influence them to

purchase it.

This also limits the

target audience for

children as it isn’t

suitable for them to

listen to due to

inappropriate

language.

The picture of the main protagonist- ‘Katy Perry’. She is

the central focus and exposed her body and the candy

floss clouds are cover her body parts. This also expand

on Mulvey’s theory as it highlights parts of her body to

the audience. The position she is laying in as well is

sexual and suits the style of music that is within the

album.

The mis-en-scene of the

album cover is the pink

candy floss, which is used

as an alternative of a cloud

that covers some of her

body. By using the candy

floss as clouds promoted

the idea of her album and

replicates the theme of

candy which is the main

theme of this album. The

colour of it as well is a

typical female colour this

also reflects on the genre

of music.

The bubble font style of the album title stands

out due to the colours of it (red & white) like a

candy cane, which is related to the theme of

candy. This again reflects to genre of her music

which is pop and R’n’B. It is more excessive than

the artist’s name as the title is more significant

as it is promoting the album.

By analysing an iconic artist such as Katy Perry’s

digipak has given me ideas of things I must consider

to include for mine and my partner’s digipak. In

addition I will need to include the conventions of

the music video theories.

The things I must consider is:

A picture/logo which represents the main artist

Font styles which will promote the artist

Colour scheme

Design layout

Information of the album

Track list