Audience Feedback on the Digipack

I collected my feedback by giving 5 randomly chosen people at my College’s canteen (my target audience is in the College age group) a piece of paper asking them to writer down areas they liked and areas that need improving. I will then carry out these improvements and see which version they prefer.

Summary

• My audience seemed to like the teddy bear shots, the cover photo and how the eyes grabbed their attention and drew them into the digipack.

• The common dislikes was the fact the only song represented was “Circles” and not any of the others listed on the digipack. Also they didn’t like how the back cover didn’t mention anything about the other artist in the song. They also thought the cover text needed to be bigger.

Improvements I will carry out

• For the representation element I will take new photo’s in different costumes and locations and place them on the digipack.

• I will also make the font on the cover bigger so that it stands out more and hopefully makes a more conventional looking digipack.

• I will also add a featuring element to the back cover so that it shows the second artist of the song “Circles”.