DigiGrapes - Idea to Market - Product Development Agile Framework

DigiGrapes Technologies

Idea To Market – Product Framework…Agility at its Best

Product is Business and we manage likewise…6 months indicative timeline Enabling Minimum Viable Product (MVP)

Stage3

PlanningStage2

FoundationStage1

Conception

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Stage5

TransitionStage4

Execution

Conception Foundation Planning Execution Transition

Stage1

Conception Ideation

Discovery

Presentation

Validation

Owner: Product ManagementTime Unit: 1 month

Ideas are the seeds of a great Product. At DigiGrapes, We refine,groom and process these seeds before they can be sown andgerminated. Our team of Product Analysts research incessantly onall aspects of the primary idea and come out with a viable businessproposal / plan.


Users and Market Face

We capture raw thoughts, key objectives and high level vision from stakeholders and refine them into a precise Product Vision Document

We analyze all the user personas and machineinterfaces to the product and define how theproduct would be manifested in its variousavatars. We put the face to the idea.

Stage1

Conception

Ideation

Discovery

Presentation

Validation

Product Vision & Goals

Owner: Product Management


Time Unit: 1 month

Ideation

Discovery

Presentation

Validation

Market Research & AnalysisCompetitive Product Landscape

We analyze current industry trends, all directand in-direct competitive products to come outwith most compelling functional elements ofthe product .

We take a deep dive into each relevant datapoint, usage trends and projections to evaluatethe relative pros-cons of each functions aspectof the product



Stage1

ConceptionTime Unit: 1 month

Ideation

Discovery

Presentation

Validation

Product Introduction PitchWireframes

We define the exact interactive flow and visual design of each screen for all market faces (web, mobile, desktop) so as to enable easy visualization of the concept by all stakeholders

We Prepare a comprehensive market readyproduct presentation which explains theproduct functionality and usage in a storytelling mode.



Stage1


Ideation

Discovery

Presentation

Validation

100 $ TestSME Deep Dive

We engage with various Subject Matter Expertsand get their perspective on each functionalpoint to validate the end user acceptance of theconcept.

We handpick a subset of prospective users,representing the entire spectrum of userpersonas and put the product to 100 $ test.This filters down the least preferred features



Stage1


Stage2

Foundation

Owner: Product Management & EngineeringTime Unit: 1 month

A great Product need to stand the test of time and changing marketrealities. We start with a “Minimum Viable Product” by carefulIdentification, definition and blueprint design of the basic buildingblocks of the “Larger than Life” Product

MVP Definition

MVP Design

MVP Presentation


MVP Definition

MVP Design

MVP Presentation

Stage2

Foundation

Market Features & ModulesUser Stories

We put together all high level user stories for“Minimum Viable Product” and create anoverall interaction flow for each user persona.

We create the Market ready Feature lists,modules and workflows that can be monetizedindividually or bundled together as persubscription plans.



Time Unit: 1 month

MVP Definition

MVP Design

MVP Presentation

System Architecture & DesignUser Experience Design

We put together detailed wireframes and visualdesign for the MVP. This enables thedownstream team to visualize the productbetter and LightHouse users to engage early

Identifying the best technology stack,deployment infrastructure and “build v/sassemble” are some of the key decisions wemake to set the right foot forward

Owner: Product Engineering


Stage2

FoundationTime Unit: 1 month

MVP Definition

MVP Design

MVP Presentation

Market Face - Web, Mobile, Desktop etc.

Interactive Dummy Prototype

We create a reusable dummy prototype thatenables a user to navigate and feel theapplication ahead of full engineering. It unlockshidden challenges and unexpected scenarios.

Ahead of engineering, we nail down eachmarket face of the product and how each willleverage the common infrastructure.



Stage2

FoundationTime Unit: 1 month

Stage3

PlanningEngineering

Plan

Go To Market Plan

Support Plan

Owner: Product Engineering, Marketing & Product SupportTime Unit: 15 days

Now that we know what to build, lets put together a plan to executeand Go To Market. We will put together the resource engagementplan, GoTo Market Plan, Product Support plan, capacity plan etc.

Lets achieve the goals every 2 weeks for 3 months


Stage3

Time Unit: 15 days

Planning

Tools & ProcessesEffort & Time Estimates -Sprint GoalsWith all bare bone structure figured out, itstime for an elaborate plan to execute. Wecreate bi-weekly sprint plans with each of the 6sprints having a unique Sprint Goals and epics .

To serve the best productivity needs, weidentify the lean and agile integrated tools thatcan foster the best collaboration andvisualization of the progress. To the plan.

Engineering Plan

Go To Market Plan

Support Plan



Marketing Strategy & PlanProduct Awareness CampaignsWe carefully plan a series of awarenesscampaigns to do a staggered featureevangelization and build early adoption curve

We identify the various marketing channelsand create a plan with rippling waves of brandpromotion in a stage gate manner

Engineering Plan

Go To Market Plan

Support Plan

Owner: Product Marketing


Stage3

Time Unit: 15 days

Planning

Feedback and Upgrades Management Plans

Infrastructure Capacity & Business Continuity PlanningWe study the projected load, traffic,performance expectations and carefully plan forthe capacity requirements , contingency, threat& vulnerability protection plans.

Customers’ delight demand much more thanjust functionally working SW. We plan customerengagement modes, feedback collectionprocesses and smooth system upgrade plan

Engineering Plan

Go To Market Plan

Support Plan

Owner: Product Support


Stage3

Time Unit: 15 days

Planning

Stage4

Execution

Owner: Product Engineering, Marketing & SupportTime Unit: 3 month

This is where we fix the nuts & bolts of each segment of theproduct. We take pride in our team’s excellent craftsmanship,endurance and commitment to give shape to the grand vision.

We build “Potentially Shippable Product increment” every twoweeks along with all collaterals and support infrastructure.

We engage “Early Adopters” all along and be guided by theirvaluable feedbacks.

Engineering

Marketing

Support


Time Unit: 3 months

Stage4

Execution

Content engineeringIncremental Product DevelopmentTest Driven Development (TDD), ContinuousIntegration (CI) and appropriate refactoring arethe core principles we adopt to deliver apotentially shippable product every Sprint

Our engineering team adopts best practices ofexternalization and configuration to enable L10Nand content integration. We enables contextsensitive adaptive content for all user interfaces.


Engineering

Marketing

Support


Time Unit: 3 months

Stage4

Execution

Training CollateralsMarketing Collaterals

Our creative team creates user friendly visualthemes and layouts for various marketingcollaterals that need to support the productawareness campaigns.

End user education and product user guide aredeveloped in parallel. The creative contentteam uses the multiple modes of deliveringthe end user education material.

Owner: Product Marketing

Engineering

Marketing

Support


Time Unit: 3 months

Stage4

Execution

Early Adoption CampaignProduction Data Management

All along, out Product Support team executesthe data migration, cleansing and protectionplans to support production data integrity andconfidentiality requirements.

As our development team delivers potentiallyshippable product increment, our supportteam pave the road for flagship customers’ toonboard and get a feel of the product.

Owner: Product Support

Engineering

Marketing

Support


Stage5

Transition

Owner: Product Support &MarketingTime Unit: 15 days

Its time when the “Rubber hits the Road”. The product is ready is itsfull glory and its time for dressing up.

The Product Support team, Marketing team work in tandem to themuch coveted “Launch”

Production set up

Flagship customer

onboarding

Digital Marketing


Stage5

TransitionOwner: Product Support &Marketing

Production set up

Flagship customer

onboarding

Digital Marketing

Production set up

We load all production data, fireup the m/c, run diagnostics,environmental tests and getready for “Go-Live”.

Flagship customer onboardingAll Flagship customers’ data isratified, users trained and allcustomer engagement modeactivated for the post “Go-Live”.

Digital Marketing

Its time to spread the buzz. Thefull scale digital marketingcampaigns are launched andtracked.


Time Unit: 15 days

Stage5

Transition

Happy To Help

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DigiGrapes - Idea to Market - Product Development Agile Framework

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Transcript of DigiGrapes - Idea to Market - Product Development Agile Framework