Interrupting the Everday - Arkikatko

Digiscreen guidelines Digiscreen- ads are very light, poster-like animations

The physical dimensions of the screen are 25cm x 44cm

Clarity, legibility and simplicity are key as in other outdoor advertising

The duration of the ad is 10 seconds

Design software AdobeFlash

Deliverable file format swf (FlashPlayer9)

Resolution 900x1600px

Framerate 10fps

File size blow 100kb

Light, slow animations work well while heavy and fast do not

Presenting texts, logos and graphics in vector format helps to keep the file size small

Only photos recommended to present in bitmap format (jpg,gif,png)

Each campaign will appear 50 times over 750 screens during a six-hour slot:campaign 1 Thursday 20 August 12-18

campaign 2Thursday 20 August 18-24

campaign 3Friday 21 August 12-18

campaign 4Friday 21 August 18-24

campaign 5Saturday 22 August 12-18

campaign 6Saturday 22 August 18-24

The Digiscreen is operated by JCDexaux.https://www.jcdecaux.fi/Product/digiscreen