Digiday Video Upfront NY: Adotube Pitch-a-Kucha
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Transcript of Digiday Video Upfront NY: Adotube Pitch-a-Kucha
![Page 1: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/1.jpg)
![Page 2: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/2.jpg)
Why In-Stream?
In-Stream is more engaging
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![Page 3: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/3.jpg)
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Ads work 4X to 8X more effectively within the video stream
In-Stream ads provide up to 6X the engagement of rich media ads
Source: DoubleClick Rich Media Benchmarks 2009 & 2010
![Page 4: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/4.jpg)
Wherever They Are
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![Page 5: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/5.jpg)
People are looking HERE
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NOT HERE
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Do You Look at Print Ads?
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![Page 7: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/7.jpg)
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Web Banner Ads
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Isn’t the TV Often Just Background Noise?
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![Page 9: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/9.jpg)
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Syndicated Video
![Page 10: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/10.jpg)
The Right Ad. To The Right Person. At The Right Time.
Right Where They’re Looking.
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![Page 11: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/11.jpg)
Scans video stream, reading metadata keywords to understand video content
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AdoTube Technology Platform
![Page 12: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/12.jpg)
Combs through vast data warehouse to identify your ideal audience. Target based on behavior, demographic, geographic, contextual – all within the video stream
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AdoTube Technology Platform
![Page 13: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/13.jpg)
Delivers your custom message to an engaged and relevant audience
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AdoTube Technology Platform
![Page 14: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/14.jpg)
Let’s All Go to the Movies
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![Page 15: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/15.jpg)
Male Female Family
InteractiveOverlay
In-Stream Takeover
Ad Selector
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![Page 16: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/16.jpg)
What People are Watching - Redefining Premium Content
Premium Content Varies by Audience
Source: Research & Markets – Global Video Views in 2010
Fashion, Celebrities, Lifestyle, Music
Women: 25-35Sports, Games, Movies,
Music, News
Men: 25-35
Deliver Relevant Ads to Users Viewing THEIR Premium Content
More people are seeking User Generated Content (UGC) than professional content
UGC – 76%
Professional Content – 24%
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![Page 17: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/17.jpg)
Keeping Their Eyes Where It Counts.
![Page 18: Digiday Video Upfront NY: Adotube Pitch-a-Kucha](https://reader033.fdocuments.in/reader033/viewer/2022061219/54835baab4af9f5c638b4659/html5/thumbnails/18.jpg)
Average Engagement Rate: Rich Media Display vs. In-Stream
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4X to 6X
Rich Media AdoTube In-Stream0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
201120102009
Source: DoubleClick Rich Media Benchmarks 2009 & 2010
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What Did We Learn?In-Stream = En-Gagement.
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The Right Ad. To The Right Person. At The Right Time.
Right Where They’re Looking.