Marketing Pioneers December 11, 2008 Frans van Zon The Business Case for Love.
Digicliff - Pioneers in Digital Marketing
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Transcript of Digicliff - Pioneers in Digital Marketing
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New Gen - Digital Innovators
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About Digicliff
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“Digital Innovators with rich expertise in providing Digital Solutions for your complex problems”
5+ Yrs. of Expertise
Services + Solutions + Strategies + Platforms
Team Size 40+ Google Featured Agency ++
Over 60+ Happy Clients
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Digicliff Expertise
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Technology
Strategy
Marketing Centric -
Technology
Creativity &
Strategy
We are not specialized for Technology, We are not specialized for Creativity & We are not specialized in Strategy neither
We specialize in: •Technology for Marketing, •Marketing Creative & •Marketing Strategies
Creativity
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Digicliff Strategy
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ASCEND with us to reach the DigitalCliff
Analyze
Customer Requirements
Competitor Scenario
Market Opportunities
Current KPI ‘s – Leads, Sales
Strategize
Client Acquisition
Brand Reach
Market Expansion
Optimizing Digital Spends
Communicate
Primary & Secondary
Internal & External
Converting Ad texts
Converting Creative
Engage
Positive Brand Vibration
Sentiment Analysis
Conversation Analysis
Likes - Clicks - Conversations
Network
Search Networks
Social Networks
Mobile Networks
Media Networks
Deliver
Rankings + Traffic
Leads & Sales
Brand Reach & Engagement
Online Reputation
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Digicliff - Capabilities
Online Branding
Search Engine
Strategy
Promotion Strategy
Engagement Strategy
Analytics Strategy
Online PR Blog Promotion &Guest Blogging Online Reputation Management Online Brand Reach
Online Branding, Lead Gen & Engagement
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SEO Paid Search Ads Display Targeting GSP
Social Media Ads Media buying Database marketing
Lead Management Lead Engagement Customer Relationship
Management
Cost / Acquisition Conversion Rate Lead Source Conversion
Analysis CPC, CPL & CTR
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Digicliff - Premium Clients
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Digicliff Capabilities
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Branding Process
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Brand Identity development
Brand Positioning Brand Content
distribution Brand
Management Brand
Promotions
Brand identities, • Website • Blog • Social pages • Newsletters • Brand videos
Brand positioning is the key factor of customers to get to know about brands through digital channels. • SEO – Search
Engine Optimization
• Online Reputation Management
Frequent content distribution about the brand through digital media channels is necessity to engage the customers and potential audience for Brand Recall. • SMM – Social
Media Marketing • Article distribution • Blog content • Social bookmarking
The final objective of any online business to be generate the business leads. • SEM – Search
engine marketing • SMA – Social media
Advertising • Media Planning &
Buying
To manage/maintain brand loyalty and brand reputation, we need to monitor/listen customer behavior and customer sentiments in the online channels. • Customer Behavior
Analytics • Influencer Outreach
Analytics
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Web Solutions Process
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Digicliff – SEO Process
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Keyword Research How do people search?
Competition level 2-4 word phrases
On Page Factors Page Title
Keywords in Content Heading Tags
Off-page Optimization
Internal links External links Anchor Text
High Rankings Better Visibility
Increased Traffic More Leads/Sales
Search Engine Optimization Process •Website Analysis & Technical Audit •On page Optimization • Off page optimization •Website Maintenance
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Digicliff - SEO Approach Plan
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Why SEM?
“Why Pay when some thing is free?”
• Organic Optimization takes longer time • Ranking competitive keywords important for the business instantly is very
tough through Organic Search • Effective use of Google Affiliated Network – Over 1 Billion sites to target
with Keywords, Banners & Video Ads • Remarketing helps to target the repeated users and increase the
conversions • Target the ads to the most relevant page in the website • Target the ads to the right audience through SEM
– GEO Targeting – TIME Targeting – DEVICE Targeting – NEGATIVE Keywords
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Digicliff SEM Highlights
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• Google Featured Agency
• Google & Bing Certified Professionals.
• Expertise in handling high budget campaigns - handled budgets more
than 50,00,000 / month.
• Managed more than 100+ Campaigns, 1000+ Adgroups & 200,000+
Keywords for a single account
• Experts in Landing Page Optimization & Dynamic Landing Pages
• Achieved success through Dynamic Re-marketing campaigns
Success Metrics
• Reducing the CPC
• Increasing the CTR
• Improving the Quality Score
• Reducing the CPL
• Improving the Conversion Rate
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Social Media Marketing
• Facebook Marketing
• Social Media Engagement
• Sentiment Analysis
• Forums Submissions
• Blogs Creation & Promotion
• Online Reputation Management
• Content Syndication – (Articles,
Videos & Info-graphs)
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What in Facebook?
Facebook Plan : Don’t be a brand, but be a community they love being a part of.
Creating the Presence:
• Understanding the right Updating the profile
• Adding Image and Video Gallery.
• Posting updates on Wall.
• Create Discussions.
• Updating Events.
• Create Application to engage with the users, which in turn will act as a viral.
Facebook Marketing
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Facebook Advertising
FACEBOOK Targeting
• Location
• Demographics (Personalized)
• Likes & Interests
• Groups.
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Why FACEBOOK:
• Globally Facebook Connects with more than 500 million people.
• Current the third most population, next to China and India if it is considered as a country.
• Average Facebook users has 130 friends on the site.
• 50% of the users login in a given day.
• Average user sends 8 friends request.
• Average user clicks the Like Button on 9 Pieces of Content each Month.
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Facebook Targeting & Retargeting
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Facebook Custom Audience : The proper and effective use of ‘Facebook Custom audience’ ad targeting option is to increase lead conversion. There are significant opportunities to achieve gains within this medium by using ‘Pixel id’ on website & campaign landing pages.
Email Database: Can create custom audience from customers database and can target their friends
IOS, Android App: by integrating facebook custom audience SDK in iOS, Android apps and target the audience on Facebook
Website & landing pages: by using ‘Pixel id’ on website & campaign landing pages we would re-target the visitors for better conversion
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Online Reputation Management Process
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Marketing Creative – Landing Pages
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Marketing Creative - Mailers
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Marketing Creative - Banners
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CRM - Overview
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Adwords Media Campaign Brand website Offline event Facebook Referral source
Data Sources Single platform to manage data
Effective telesales team to interact with the leads
Multiple communication
platform to engage the leads
Custom Dashboard
Custom dashboard reporting platform
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Thank You
digicliff.com
facebook.com/digicliff
twitter.com/digicliff