Digicel - Caribbean Internet Forum (CIF)
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Transcript of Digicel - Caribbean Internet Forum (CIF)
Magnus JohanssonBroadband Group Director – Digicel Group Ltd.
[email protected] www.digicelgroup.com
+1876.470.7776
4G in Central America and the Caribbean
Who We Are…
Largest mobile operator in the Caribbean and new entrant to Central America
First mobile operator in the Caribbean to deploy certified WiMAX 802.16d networks in 3.5GHz in Grand Cayman and Jamaica in 2006
First mobile operator in Caribbean to deploy 802.16e network in 2.3GHz in Grand Cayman on September 28th, 2007
First mobile operator to win 2.5GHz license in Honduras
4G is:“The Internet” Going Mobile (Not the Mobile Internet)
EDGEGPRS
POTSDial Up
ADSLWiFi
WiMAX
GSM
LTE
1st Gen 2nd Gen 3rd Gen 3.5 Gen
HSPAUMTS
4th Gen
2008
2011
4G is: A Paradigm Shift – “One Size Fit All(most)”
Personal
Enterprise
Wired Wireless
WiMAX
ADSLCableFTTH
UMTS EvDOHSPA
PSTNFrame Relay
DIAISDN
P2P Microwave
4G is: All Things 3G/LTE is Not
4G - WiMAX Available Today
Native IP - “Flat” Architecture
Quality of Service and Security in support of SLA
Class of Service – Packages
Can emulate classic enterprise services such as POTS, Frame Relay & DIA as well as residential ADSL and Cable broadband
3G/LTE 3G Available, LTE 24-48 months
3G Hybrid - “Layered” Architecture
3G Best Effort Data no support of SLA
3G No Class of Service
3G Can not emulate landline services
4G is:Corporate IP Convergence Going Wireless
Jamaica Nationwide Launch in April 2007– Average Revenue growth 9% month over month
80% of Large Business Market Penetrated in first 15 Months– Data VPN & Voice #1 Sellers (Replacing Frame Relay and PSTN)
Innovative Bundles between Mobile and WiMAX Churn less than 1% annually
VALUE PROPOSITIONEnd-to-end converged IP Solution which consolidates an enterprise’s Voice,
Internet and Data Services onto one platform supported by SLA which means lower OPEX and future proofing the network for an all IP world
VALUE PROPOSITIONEnd-to-end converged IP Solution which consolidates an enterprise’s Voice,
Internet and Data Services onto one platform supported by SLA which means lower OPEX and future proofing the network for an all IP world
4G is IP Convergence Going Personal
VOICEVOICE INTERNETINTERNET
VIDEOVIDEOMOBILEMOBILE
MOBILE IP CONVERGENCE
Personal
Residential
Small Large
Stationary
Mobile
Niche
Mass
Market Acceptance
Caribbean’s top four reasons why not having broadband Internet access
1. Price of Access Device
2. Price of Service
3. No Access in Home Area
4. No localized Content
4G is:A Game Changer For a Mobile Provider
Cayman Mobile WiMAX Network Launched Sept. 28th, 2007 5% Market Share After 15 Days 10% Market Share After 30 Days 25% Market Share after 180 Days Next Step Will Be to Introduce Full Mobility and Aim For
Market Leadership in 2009
WiMAX Offers Instant Broadband GratificationWiMAX Makes Acquiring Broadband An Impulse Buy
Most Popular Packages are 1 & 2 Mbps (80%)
WiMAX Offers Instant Broadband GratificationWiMAX Makes Acquiring Broadband An Impulse Buy
Most Popular Packages are 1 & 2 Mbps (80%)
4G is the “Open” Internet Going Mobile
Mobile telephony transformed voice communication from a public medium to a personal experience
Apple’s iPod transformed the digital music consumption from a “geek niche” to a mass market phenomena
TIVO transformed TV viewing from a linear time sensitive experience to a “time shifting on my terms" experience
Personal Wireless Broadband (WiMAX) will transform Internet access from a static scheduled event to a dynamic personal always on experience which will unleash the power of knowledge
Shifting the power of control from the service provider to the individual user [always] results in mass market adoption and greater loyalty
4G is:Wired Web 2.0 Going Wireless – Mash-up Heaven
PersonalDevices
Network Applications
AwareLocationDevicePerson
WEB 2.0Wikipedia
GoogleFacebookYouTubeLinkedIn
etc.
Ability to Search, Store, Share and Experience Information
Mash-Up Heaven
A service that will know where you are, what you are using, your personal interests and what you might be looking for.
A service that constantly will keep you informed about what matters to you in context of where you are.
A service that either delivers prudent information to you or allow you to easily access or share information important to you
iDNA Interdependent Device Network Applications
This Model Calls For Closer Collaboration Between All Three Entities
"Our role is to make sure you can take your netbook everywhere you go, and wherever there is a network deployed, you can access it wirelessly. Our strategy is to make sure the fundamental technology and products and building blocks are cost-effective enough so that people will deploy [WiMAX] networks around the world."
James A. Johnson, Vice President, Intel Communications GroupGeneral Manager, Wireless Networking Group
Intel Capital believes that netbooks will follow the route of PDAs and cell phones and eventually be sold at subsidized rates with WiMax service contracts.
Sriram Viswanathan, vice president and director of Intel Capital's mobility sector
4G Is Consumer Electronics Devices Getting Connected
Caribbean– Low Hanging Fruit – Enterprise Data & Voice (Local & International)
• iPBX• PSTN• Frame Relay• ISDN• DIA
Represents a USD 261M* opportunity in Jamaica alone High level of Dissatisfaction With Incumbent 90% of Corporate Sites Highly Concentrated in Each of Jamaica's 14
Parishes
4G is:Wireless Full Service Provider Opportunity
Cable & Wireless 2006/07 Full Year Result
$0
$20
$40
$60
$80
$100
$120
$140
$160
Mobile Broadband Domestic Voice InternationalVoice
Enterprise Data
US
D (
M)
Source: http://www.cw.com/docs/media_events/media_centre/releases/2008/Full_Year_Results_Press_Release08.pdf
4G is: Primary Broadband Going Wireless
Grand Cayman– Residential Broadband Penetration Fifth Highest in
the World at 70%– Three Main Broadband Technologies Deployed
• ADSL (Incumbent)• Pre-WiMAX• Fixed Wireless
– Incumbent Market Leader at 85-90% Share– Fairly High level of Satisfaction With the Incumbent– 90% of Population concentrated on one half of the
island