Digi Packs Research Incomplete

7/26/2019 Digi Packs Research Incomplete

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Digi-packs Research

Emile Sande

Ed Sheeran

Sam Smith

2CHAINZ

Adele

M.I.A


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Emeli Sande - digipackTypography is simpleand formal

Album title suggests that

the artist has gone

through a lot and is very

expressive of those life

events on the album

Our involves

the audience

Medium shot of the artist

facing her back towards

audience show that she

doesnt want her emotions

showing or turning her back

on a previous relationship

The colours of the album

(black/grey) connote sadness,depression, negativity and endings

The outfit also connoted negativity

but is contrasted with the roses thatsymbolise love

Both showstyle/theme of

musical content +

suggest

message/mood of

music

Continuation

of formal

style of

typography

(synergy)

The colour has also

changed but still

resembles dullness


3/14

Emeli Sande - poster

Dates clearly

shown for the

audience

Social media using

popular websitessuch as

twitter/facebook

to appeal to wider

range of audience

Advertisement

of her special

edition album

Emeli in thecentre which

makes her

stand out

(synergy)

Black and white

colour scheme isused to replicate

her album design

To inform and

help getaudience/fans

excited for

surprise guests


4/14

Ed Sheeran - digipackMain colour isorange which iseye-catching and

different. Also links

to what the artists

is infamous for

ginger hair

There is no text

which suggest his

level of fame and

the audiences

ability to recognise

him

Album cover is a symbol

making it easy for fans to

associate this

international symbol with

one artists

Close up of his

face reveals his

identity. The

slight fade out

on the edges

could suggest

the sense of

coming out of

the shadows.

This being linked

to his new fame

and success

with his music.

The straight looking

straight towards the

audience creates a sense

of direct address. This

makes the album more

personal to the audience.

Plus symbol may refer to

first aid and may link to

certain songs on the

album like Small Bump

and Drunk

Continuation of the

orange/white colour

scheme. Represents his

identity and his ginger

hair that is notorious

when it comes to hisimage

(synergy)

Typography is simple

and a theme that

runs through his

adverts, posters. Its

simplicity makes the

text not be focusedtoo much on.

His USP (unique selling point)

is his ginger hair as he refers

back to it constantly in his

music , interviews and

posters.

In one of his songs he says

My VO5 wax for my ginger

hair


5/14

Ed Sheeran - poster

Name of artist is a key feature that is

needed for a magazine poster. It

reinforces artist recognition

+ symbol featured on CD cover, in

the same font/colour/size creating

synergy between the album cover and

the poster

Release date is essential in notifying

the audience of when the album is

available in stores

Featured songs on the album (artists

most popular hits for wider audience

attention)

The typewriter typography reflects

how the artists is producing and

writing his own content which is rare.

This retro style font may suggest that

he is reforming back to the old style of

music where artists were good enough

to write and produce their own music.


6/14

Sam Smith - digipack

Colour scheme is

black/white/grey.

(synergy)

Reflects album

content which is

about lonelinessand negativity

Shows simplicity

and sophistication

link with music is

about serious

events rather than

having fun

Audience can relate

to artists because

Sam is alone in the

artwork

The title may cause

audience to feel

sympathetic or even

emphathise with

him.

Typography is

simple and may be

used to match the

musical content and

also not take away

from the mood ofthe artwork

His position suggest

that he is sad. His

hands make it seem

as if he is praying or

hoping.His eyes remained

close suggesting the

emotional music hesings


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Sam Smith - poster

Continuation of

colour scheme

(synergy)

Dressed

casually/formally

which suits hisgenre of soul

His website is atthe bottom for

audience/fans can

find out more

information about

him/music/tour

/social-media

Dates are listed to

notify the audience

when he is

performing in a city

near them

Font

size/colour/type is

consistentbold

and plain

Notifies audience

when to buy

tickets. Also the

word sale usuallyexcites people

because it

connotes that what

theyre buying is

cheap and their

getting a bargain


8/14

2CHAINZ album coverThe main image is of

two chains with a

black background.

Indicating the name of

the artists 2CHAINZ

Also it is placed in

the middle which

has the effect of

making theaudience believe

it is place around

someones neckThe chains help

denote what genre

of music the album

is. Gold chains arenow linked with

rappers and rap

music. They

symbolise wealth

Typography is placed at the bottom left

of the cover to not take any attention

from iconography

The disclaimer can also

suggest what type f target

audience the album is for.

Men and teenage boys are

stereotypically associatedwith rap and rap is

currently known for

explicit content

Title BASED ON A

T.R.U. STORY mot

rapper write content

based around their life

and real-life

experiences


9/14

2CHAINZ poster

Album iconography (gold

chains) included to create

synergy and remindaudience who the artists is

Gold jewellery is used to

symbolise his wealth and rapper

faade

Name of artists is white on a

black background. This makes

it stand out and grabs the

attention of the consumer

Date/address is quite large to

help notify the audience when

and where the performance is.

Yellow is used (breaking the

colour scheme)to catch the

attention of all readers telling

them that the show isnt limited

or restricted to a certain

audience.

The artist is coming of the

shadows and seems to be wearing

a black shirt which blends in with

the back ground. This may be to

focus on the gold jewellery and not

clothing.

d l


10/14

Adele digipackIconography is a close-up of

the artist. The style of the

photo with the help of it

being black and white make

it come off quite classy

which may attract a wideraudience

Her eyes are

closed which

suggest there are

some ballad

songs in her

album despite it

being of the pop

genre

Font style is

simple/plain

which gives off

a sophisticated

effect. Making

it easy for

audience to

identify album

name

A close-up is used again on the back which is

unconventional for pop albums. This may help

audience know who the artist is

Continuation of

black and white

imagery (synergy)

Tracks are listed with also bonus tracks

which is in green so that it captures the

attention of the audience and they feel

like they are getting more than usual

Tracklist is written

clearly so audience

can read it.

M I A


11/14

M.I.A. -digipackNo symmetry which makes it

less boring and more edgy

and its stands out

The layout is very

compact and packed

which could symbolise her

music. Her music doesnt

fit into one genre but is

also packed with hip hop,

electronic, funk etc

Gold is very relevant in

hip hop. This could

symbolise the hip hop

element in her music

YouTube player glitches

cover the artists face

which refer to the 21st

century internet

sensation.

Her eyes are very bold

and stand out which

makes it personal/connect to audience

Colours contrast

front. Primary

colours used are blue

green and white

Track-listings have itunes

layout which is differentand alternative. Like her

music

The album name is

written in old word text

style which make sit

more fun

The background is filled

with glitches of mac

windows and little

bubbles which make the

cover look fun, bubbly and

alternative


12/14

Typography looks like its

handwritten which

suggests that its

personally written by

artists herself. It is alsounique and links to the

album reflecting her

quirky personality

The main image is of

the artist laying.Considering that this

is her first album, the

head shot could

suggest that she will

slowly show more of

herself as she

progresses in making

more new albums

The album title Family

Jewels links with her

name Diamonds which

connotes that the first

album will be a reflection

of herself also that it will

be a gem(very

successful and goodmusic)

Colour scheme of pink

implicates the genre of

music. Pink links with the

pop genre, connoting

bubbly, happiness, even

feminine and innocence .The style of the cover,

including the darkened

eyebrows, wallpaper refer

to the 1950s retro style

iTunes is the most

popular way of

distribution and is

easily accessible to

people from all

around the world.

Popular singles featured,

to grab attention of a

general audience. Thepopular singles are most

likely to be heard by a

mainstream audience and

is used to gain a larger

audience

Promotion ofsingle


13/14

Album title and other

significant information

like release date and

featuresthis will

capture the fans of

these artists which will

increase their awareness

onWretch32

Image of dark tower

blocks in the back ground

and him being in front

show his back ground and

roots, his past life and now

he is slowly movingtowards the light and

coming away, progressing,

growing. However there is

still stains of what seems

to look like black paint

which signifies that you

can take the man out of

the estate but you cant

take the estate out of the

man.

Artist name!

Informs audience on where to

get his music. Understanding

that HMV isnt the only way of

distributing music and with the

introduction of the internet, to

avoid piracy, iTunes, Spotify and

other means of consumption

are provided to them. This also

increases chances of them

buying it illegally

Synergy of album

artwork and magazine

so that audience

recognise his brand

With the rough and arty look

which links to his background

and gives audience insight into

what type of music, the genre

of music he makes

The colour scheme, blue/white

connotes a bight new day. The

clouds in the backgroundsupport this idea. So this may

give insight into what the

content of music is about.

h l h f h h h di


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The long-shot of her shows the audience

what she is wearing. The high-waisted

shorts and top, hair and make-up all

resemble the 50s retro style. Also

because of the revealing outfit, it may

be to cater to the male gaze.

The shot also establishes the setting

which shows the white fence and

vibrant garden which connotes the idea

of the perfect family home.

Artist name!in pink bubble

typography. This shows the fun side to

the artists and also her music genre.

(Pop)

Album artwork included to inform theaudience/fans on what to look for

when looking for the album.

Release date!Website!Popular singles to remind

audience of her success

White typography makes the 1

smash hit stand out and remind

audience of her musics success

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