Digi-pack deconstruction
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Transcript of Digi-pack deconstruction
Hold Me Down - You Me At Six
Annabel Street
You Me At Six are an alternative rock group and their Hold Me Down album came out in 2010.
There is not an image of the band on this poster which is stereotypical for this genre of music. I believe this adds mystery to their image and suggests you will only really know what they look like if you attend one of their concerts.
The page is mainly filled by a large
image of their album, which again
does not show an image of the band
but does include the band’s name and album title.
‘You Me At Six’ is written on a ripped piece of paper and
stuck down with sellotape which has
‘Hold Me Down’ written on it. This rough style makes
the band look edgy and as though they
have created the album themselves
(with raw material) which fans will like.
It clearly shows when the release date is as it is in big bold, yellow writing which stands out against the dark background. There is also information about how to buy the album (it’s available to buy on CD and download) and where fans can buy the album (play.com).
There is also a link to the band’s website
which wills increase the number of users on their online page
and create more hype around the
album. The record label is also shown in
the bottom right corner.