Digging for Buried Treasure: Strategies for Promoting Institutional Repository

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ER&L 2010, Austin, TX February, 2, 2010 Julie Arendt, Jonathan Nabe, Andrea Imre Southern Illinois University Carbondale Tara Baillargeon, Beth Turtle – Kansas State University Digging for buried treasure: strategies for promoting institutional repositories

description

This session will highlight successful strategies at two institutions for gaining participation in institutional repositories. Librarians from Southern Illinois University Carbondale will discuss their experience in designing and implementing an effective marketing program, recruiting content and expanding collections. Librarians from Kansas State University will describe their best practices focusing on the pivotal role of library liaisons and value-added services in ensuring the success of the institutional repository.

Transcript of Digging for Buried Treasure: Strategies for Promoting Institutional Repository

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ER&L 2010, Austin, TX

February, 2, 2010

Julie Arendt, Jonathan Nabe, Andrea Imre – Southern Illinois University Carbondale

Tara Baillargeon, Beth Turtle – Kansas State University

Digging for buried treasure: strategies for promoting institutional

repositories

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Julie ArendtAndrea ImreJonathan Nabe

Electronic Resources and Libraries 2010Austin, TXFebruary 2, 2010

Digging for Buried Treasure:

Strategies for Promoting Institutional Repositories

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Overcome challenge of content recruitmentCopyrightTime constraints (authors, IR

managers)

Purpose of marketing

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General, for a broader audience

High profile, one time, broad or targeted

Targeted, for specific audiences

3 categories of SIUC PR activities

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Design elements of IR Promotional material

Brochure Handouts

submission guidelinesAuthor guide and help pages

Marketing strategies @ SIUC

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Promotion within the Library (meetings, websites)

Promotion on campusMedia outlets (newspaper, radio, TV)Links placed on university webpagesMeetings at multiple levels of the

organization (administration, colleges, departments, special programs, research centers, individual faculty, etc.)

Spreading the word

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ForumSurveyOpen Access policy (or mandate, or

resolution, etc.)

High profile one time events or activities

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Food!

Local panel

Prominent speaker

Catchy title

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Use successful adopters’ language: Harvard

http://osc.hul.harvard.edu/OpenAccess/policytexts.phpStanford

http://ed.stanford.edu/suse/faculty/openaccess.htmlKansas

http://www.lib.ku.edu/scholcomm/OA_announce.shtmlMIT http://info-libraries.mit.edu/scholarly/faculty-and-

researchers/mit-faculty-open-access-policy/Oregon State Libraries

http://ir.library.oregonstate.edu/jspui/handle/1957/10850

Visit SPARC’s site: http://www.arl.org/sparc/advocacy/campus/

Open Access Policy

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Learn from others’ failure: University of Maryland’s experience http://www.ala.org/ala/mgrps/divs/acrl/publications/crlnews/2009/oct/pyrrhicvict.cfm

Open Access Policy

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Information about the repository, repository policies

Responses to frequently asked questions from faculty

Two requestsDeposit your stuffGo forth and spread the word

Requirement for new hires

Liaison Training Session

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BrochureTalking Points

Liaison Materials

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Liaison visits to department With or Without Team members

Other unitsHonors program Graduate School

Outreach Visits

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Make it easyKeep in contact

Download statisticsSolicit again

Maintaining the Flow

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Email: [email protected]

Materials: http://opensiuc.lib.siu.edu/morris_opensiuc/

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