Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation
-
Upload
marty-bennett -
Category
Education
-
view
176 -
download
0
description
Transcript of Digging Deeper: Available Data from EducationUSA (Forum 2013) presentation
Digging Deeper: Available Data from
EducationUSA Marty Bennett, Outreach Coordinator Institute of International Education
What is available?
• EducationUSA site data • Survey data from 2010-2013 • EducationUSA Global Guide • Ask an Adviser report
EducationUSA Site Data • Center fact sheets: center services, center
student demographics, recent trends, program highlights
• Country fact sheets: education system info, credentials, academic calendar, verification options, fairs, Open Doors numbers (flash drives)
• Pre-Departure Orientations schedule • Fairs calendar
Global Mobile Survey 2012
• 119 countries • 2400+ respondents • Surveyed student mobile phone usage, types
of phones used, how students access content online
Global Mobile Survey 2012: Results
• 97% own a mobile phone • 66% of these have web-enabled devices
• 68% of those are smart phones
Global Mobile Survey 2012: Results
Global Social Media Survey 2013
• Began late May • Tracking students per country • 91 nations responding so far • Assesses how, when, and on what devices
students use social media including US college & university sites
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey Results
Global Social Media Survey: What the data shows
• Social media is key to student communications – Most have 2-3 accounts – 91% have Facebook
• Students look primarily online for US college info – Over 70% use social media to find info about institutions
• Greater majority interact directly with institutional social media – They want:
• to see aid available • Ask questions/get answers
• While PCs & laptops are still dominant way students access social media, mobile phones (increasingly smart phones) are used by nearly 50%
Global Social Media Survey: Take-Aways
• Know Where Your Students “Live” Online • Focus Your Attention Accordingly • Provide Opportunities to Interact • Engage in Conversations • Start Thinking Mobile • Time/Target Your Messages
EducationUSA Global Guide • Student mobility flows • Regional trends • National scholarship
programs • What to expect 3-5 yrs. • Spotlight countries • Recruitment strategies
Ask an Adviser
• Ongoing online survey on the EducationUSA site & mobile app that asks students 7 core questions
• Geo-locates students to centers nearby • 11,000 respondents in the first year
0%
5%
10%
15%
20%
25%
30%
35%
40%
Potential for Career Advancement Academic Reputation Choice of Institutions, Programs Value for Money
Why Do You Want Study in the U.S. ? * top 4 choices
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %
Ask An Adviser
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Master's Degree
Bachelor's Degree
Doctorate Degree
Short-term, certificate, or exchange programs
English as a Second Language
Associate Degree
What Level of Study Do You Wish to Pursue?
GLOBAL %
WHA
SCA
MENA
EUR
EAP
AF
Ask An Adviser
Ask An Adviser
0%
5%
10%
15%
20%
25%
30%
35%
What is your intended field of study?
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %
Ask An Adviser
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
Admissions Process
Student Visas
U.S. System of Higher Education
Financial Aid for Undergraduates
Financial Aid for Graduates
What are the general topics of your questions?
GLOBAL %
WHA
SCA
MENA
EUR
EAP
AF
Ask An Adviser
0%
5%
10%
15%
20%
25%
30%
35%
Cost of Studying Abroad Finding Accurate Information Obtaining a Visa Gaining Acceptance to theInstitution of Your Choice
Cost of the Visa andApplication Process
What are the major obstacles to studying abroad? * top 5 choices AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %
Ask An Adviser
0% 5% 10% 15% 20% 25% 30%
Online Resources, Directories
College & University Websites
Friends
Family
EducationUSA Advising Center
What are your primary sources of information regarding studying in the US?
GLOBAL %
WHA
SCA
MENA
EUR
EAP
AF
Ask An Adviser
0%
10%
20%
30%
40%
50%
60%
Myself Parents Teachers or Professors Friends or Classmates
Who has been the most important influence on your educational decisions?
AF
EAP
EUR
MENA
SCA
WHA
GLOBAL %
Regional country spotlights v. global totals
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
What level/type of study do you wish to pursue? African spotlights countries vs. global totals
Global %
Ghana
Kenya
Nigeria
South Africa
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
Academic Reputation Potential for Career Advancement Value for Money Choice of Institutions, Programs
Why do you want to study in the U.S.? East Asia Pacific Spotlight countries v. Global Totals
Global %
Australia
China
Indonesia
Malaysia
Philippines
Vietnam
Ask an Adviser
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
What is your intended field of study? Europe/Eurasia spotlight countries v. Global totals
Global %
Russia
Spain
Turkey
UK
Ask an Adviser
0%
5%
10%
15%
20%
25%
What are the general topics of your questions? Middle East spotlight countries v. global totals
Global %
Algeria
Egypt
Iran
Saudi Arabia
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
What are major obstacles to study abroad? South Central Asia spotlight countries v. global totals Global %
Bangladesh
India
Nepal
Pakistan
Uzbekistan
Ask an Adviser
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Teachers or Professors Parents Myself
Who has been the most important influence on your educational decisions?
Brazil
Canada
Colombia
Mexico
Venezuela
Global %
0%
5%
10%
15%
20%
25%
30%
35%
40%
Academic Reputation Potential for Career Advancement Choice of Institutions, Programs
BRICS: Why do you want to study in the US?
Brazil
Russia
India
China
Saudi Arabia
Global %
Brazil, Russia, India, China, Saudi Arabia
0% 10% 20% 30% 40% 50% 60%
Doctorate Degree
Bachelor's Degree
Short-term, certificate, or exchange programs
Master's Degree
English as a Second Language
BRICS: What level of study? Global %
Saudi Arabia
China
India
Russia
Brazil
Brazil, Russia, India, China, Saudi Arabia
Brazil, Russia, India, China, Saudi Arabia
0% 5% 10% 15% 20% 25% 30% 35% 40%
Cost of the Visa and Application Process
Gaining Acceptance to the Institution of Your Choice
Obtaining a Visa
Finding Accurate Information
Cost of Studying Abroad
BRICS: Obstacles to Studying in the US?
Global %
Saudi Arabia
China
India
Russia
Brazil
Brazil, Russia, India, China, Saudi Arabia
0%
10%
20%
30%
40%
50%
60%
70%
Friends or Classmates Teachers or Professors Parents Myself
BRICS: Most Important Influence of Educational Decisions?
Brazil
Russia
India
China
SaudiArabia
Global %
Thank You!