DIGC101 Week 2 Slides
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DIGC101 New Media
and Communication
August 5 , 2009
Dr Chris MooreLecturer Digital Communications
and Media [email protected]
Week TwoThe Web from 1.0 to
you (2.0).
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Lab/Seminar
WedNesday
9:30-12:30
17-110B
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Friday9am 12pm
19.20184221 5459
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email
mailto:[email protected]:[email protected]:[email protected]:[email protected] -
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twitter
DIGC Dr Moore
http://www.flickr.com/photos/carrotcreative/2511539541/ -
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Exposition
examine
principles of
interpersonal
communication and
its mediation
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Interpersonal communication
verbal andnonverbal
direct and
indirectculturally
andcontextuallyspecific
What media do we predominantly use to communicate
with each other at an interpersonal level?
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Contextual Factors
Physical milieuSituational milieuCultural and linguistic backgroundsDevelopmental progress (maturity) or emotionalstateComplementary or contrasting roles:
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Channels of
Communication
Voice/Sound
Image/Visual
Taste
Touch
The Five Senseswww.robnunnphoto.com
http://www.robnunnphoto.com/http://www.robnunnphoto.com/http://www.robnunnphoto.com/http://www.robnunnphoto.com/http://www.robnunnphoto.com/ -
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http://www.flickr.com/photos/maczter/3008375479/ -
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Any movement away from a
primary sensation is seen as
secondary or less real.
In communication terms,
there is a privileging of
Face to Face Communication
(FtF)
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World Wide Web
The Internet is a data system, a
global network of networks that
supports various communication
services.
It combines hardware and
software infrastructure for
connectivity between spatially
dispersed computers on the
network.
The Web is an application or
software that operates via the
Internet.
The World Wide Web is the only thing Iknow of whose shortened form takesthree times longer to say than what it'sshort for.
Douglas Adams, The Independent onSunday, 1999 cited inWikipedia: World
Wide Web
http://en.wikipedia.org/wiki/Application_softwarehttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/World_wide_webhttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/The_Independenthttp://en.wikipedia.org/wiki/Application_software -
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The mediation of communication throughcomputers, produces a digital environment
that transforms various formscharacteristics of the communicationprocess.
shifts content through multiple the layers of mediation
different constitution of mediation
time is variable and its allowance for connection
without presence producing a specific virtuality
the idea of place can be thought of quite differently
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Types of communication in theNetwork Society
Interpersonal
Group
Organizational
Mass
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Computer Mediated Communication
Relationships to TimeSynchronous communication
Asynchronous communication
Relationships to SpaceDistributed forms of communication as opposed to those
operating in FtF
http://www.flickr.com/photos/danardvincente/2512148705/ -
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http://www.flickr.com/photos/danardvincente/2512148705/ -
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Web 1.0 Web 2.0Ofoto > Flickr
mp3.com > Napster
Britannica Online > Wikipedia
personal Web sites > blogging
publishing > participatio
content management systems > wikis
directories (taxonomy) > tagging(folksonomy)
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Sociologist and Communications scholar Manuel Castells calls the communicationgap within and between nations a divide between the 'information rich' and the'information poor' (Castells, 2004).
Unlike the mass media, the internet and the web are technologies in which
audiences become users who can operate these media communication
technologies as tools for social and cultural production.
Castells recognised that users support different modes of political participation
and information capitalism.
digital divide
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Web 1.o= Publication
Web 2.0 = Participation
Mediation of interpersonal communicationin Web 2.0 occurs across Blogs, Wikis and
Social Networks, etc.
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Blogs
Online diary posted in chronological order(Warschauer and Grimes, 2005, p5).
Technorati by mid 2007 was tracking 85millions blogs.
Cheser (2005) divides blogs into two types personal journals and news oriented
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Blogs
Asynchronous
Monologue but become dialogue
through user comments and part of the
multilogue blogosphere
Distributed
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Developing Your Online Identity
"A MySpace profile is an often colorful and media-intensive
web page, where members describe themselves, list their
inugrgsus, and link uo rignds. Many uggnagrs Mytpacg
pages consist of a mish-mash of text, pictures, animated
graphics, bright colors, and sound, leading a popular
Amgrican bsingss maazing uo labgl uhgm as dgsin
anarchy. vhgy look mch digrgnu uhan uhg dgalu pag
with which every member starts." Perkel, 2006.
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Cut and Paste Literacy
Perkel, Dan 2006 'Copy and Paste Literacy:Literacy practices in the production of aMySpace profile', Berkley,
http://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdf
Experimenting with Identity
http://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdfhttp://people.ischool.berkeley.edu/~dperkel/media/dperkel_literacymyspace.pdf -
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Experimenting with Identity1. Fire up your Blogs use it to plan your new MySpace or Facebook
identity.
2. Document your basic concept: is this a professional profile, is thisgong to be an extension of you uni work, is it going to linkoutwards to lots of content, will it focus on the use of images, links,music or videos is it a real identity or someone fictitious?
3. Experiment with your MySpace profile how can you use it tocommunicate a specific identity?
4. Examine some other MySpace profiles and link to them in yourbad, find can you cut and paste their css and html code for your
own site?
5. Review what you achieved in your blog post. Is it easier or harderthan expected document where you went wrong or right
6. Finally, in your blog summarise how you are communicating whatmode are you using, what contexts are you relying on.
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http://delicious.com/ -
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Bookmarks anywhere Anytime
Delicious.com is a social BookmarkingWEB2.0 Platform
Add-on for the FireFox Web Browser
Created By Joshua Schacter in 2003
Currently owned by Yahoo!
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Folksonomy
Non-hierarchical Classification
Users TAG bookmarks with index terms
Share links effectively in a Network
A public Collection
More on Folksonomies in Week 5...
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Delicious Features
Bookmarks become Personalised accounts of your Internet Use With
Notes
Access Bookmarks remotely from any PC
Share Bookmarks with others in your Network (Personal
Aggregation)
Use the Subscription Feature (updates you on the Tagsyou choose)
Subscribe to tags and users you find interesting and Relevant
You can import bookmarks from browsers
Organise and search capabilities for bookmark retrieval
Automatic suggestions for tagging based on a wide user-base
Adapted From Dombrowski (2008)
http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1http://digitalresearchtools.pbworks.com/delicious?SearchFor=delicious&sp=1 -
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Social Bookmarking in Plain
English
http://www.youtube.com/http://www.youtube.com/http://www.flickr.com/photos/cambodia4kidsorg/260004685/http://www.youtube.com/http://www.youtube.com/ -
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Pros
convenient and simple
efficient and powerful
discover and Share
Social
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Cons
no highlighting
learning curve
Public by Default
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TagsTags Categorise content
Produce a context and
user History
Simple, one-word & user-
determined
facilitate searching &
navigation
http://delicious.com/tags/Crypticon?view=all&http://www.flickr.com/photos/in2thewoodz9/3580106460/in/photostream/http://delicious.com/tags/Crypticon?view=all& -
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Subscriptions
Subscriptions allow youto manage your key
Tags.
Once tagged Deliciousupdates you al
fgryongs sg o uhgTag
eglicios argaugsyour research
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Delicious related Links
Tags Strengths, Weaknesses And How ToMake Them Work by Robin Good
Tips for Effective Taggingfrom TechSoup
Tips for Tidying Tags by Alexandra SamuelLinks from How NonProfits Use Social Media
http://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htmhttp://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htmhttp://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarkinghttp://www.techsoup.org/learningcenter/webbuilding/page5719.cfmhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://beth.typepad.com/beths_blog/2007/02/the_making_of_s.htmlhttp://www.techsoup.org/learningcenter/webbuilding/page5719.cfmhttp://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarkinghttp://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htmhttp://www.masternewmedia.org/news/2006/02/01/folksonomies_tags_strengths_weaknesses_and.htm -
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Tips for Effective Tagging
(TechSoup)
Be A Lemming (Pick Popular Tags)
Avoid Camels Trains (donurnuoguhgruas)
Punctuate with Care (underscores etc)
Share Tags wiuh or: Crypticon
http://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarkinghttp://www.techsoup.org/learningcenter/webbuilding/page5508.cfm?cg=searchterms&sg=social%20bookmarking -
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Dont
Look like Crypuicons tags
Do
Look like JoGULDI
http://delicious.com/tags/Crypticon?view=all&http://delicious.com/joguldihttp://delicious.com/joguldihttp://delicious.com/tags/Crypticon?view=all&