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Why Gaming? Why Social?

Why Mobile?

DIG Keynote – November 2011

Adam Nanjee

Global Portfolio Manager

Social Networking Partnerships

Social

Social refers to the interaction of organisms with other organisms and to their collective co-existence.

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Socialize Your Games

Socialize Your Games

• Farmville - 70M Facebook users

• Cityville - 100M Facebook users

• Platform level integration

“Every successful game that exists on a PC, consoles, should come on the Facebook platform at some point”

- Julien Codorniou, Facebook’s Head of Gaming Europe

Socialize Your Games• Link rewards and incentives to interaction• Tie into users social graph• Add elements of collaboration and competition

Keeps users engaged longer More time spent, more money spent Increases adoption exponentially

What is RIM doing?• New BBX platform supports gaming engines from

Marmalade, Unity and Epic• Built in support for Scoreloop - mobile social

gaming platform• Best-in-class HTML5 with hardware accelerated

graphics• 70M users world-wide• Over 1B downloads from BlackBerry App World• 5M downloads/day• New! Developer Zone

Developer and Gaming Success • Spice Labs – Over 20M downloads from

BlackBerry App World – Key title: Hangman

• Doodle Blast – 3 months, 40k downloads, exclusive to BlackBerry PlayBook

• Magmic – has developed 100 BlackBerry apps with over 30M total downloads

Why Does Mobile Matter?

475,000,000Daily Circulation of Newspapers

825,000,000Registered Cars

1,8,000,000Unique Credit Card Holders

2,250,000,000Number of Toothbrushes in use

4,000,000,000Number of FM Radios

4,700,000,000 +Number of Mobile Phone Subscriptions

Mobile is the most powerful digital medium to date.

• Rapid growth, huge market size• It’s personal in nature, top on a personal priority

scale• Full of context• Opportunity to run a commercial viable business

• It makes you money

Mobile is Personal• 91% of people have their mobile phones within

arms reach 24/7 – Morgan Stanley• 60% of married people will not share their mobile

phones with their spouse – Wired Magazine• It takes an average of 26 hours for a user to report

a lost wallet but only 68 minutes to report a lost mobile phone – Unisys

Mobile is Contextual• Always on, Always connected• Personal media• Billing systems• Identification• Communication• Social graph• Augmented reality• Location based services• Fun

Mobile Makes Money• Product, Marketing, and Distribution• Socialize your games• 13% of BlackBerry developers make $100,000+

from BlackBerry App World – Evans Data Corp• BlackBerry apps generate 40% more revenue than

Android apps – Vision Mobile

Keys to Success in Mobile Social Gaming• P2P challenges• Inclusion of mobile features (LBS, context, geo-loc)• Achievements, rewards, prizes and trophies• Avenues for discoverability

• Find new friends• Social graph, chat, connections

• Incentives that are socially relevant

Thank You.Adam NanjeeGlobal Portfolio ManagerSocial Networking PartnershipsResearch In Motion Limited – BlackBerrywww.blackberry.com

Twitter: @adamnanjee, @BlackBerryFacebook BlackBerry Fan PagesYoutube.com/blackberry