Different Path To Success After University
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Transcript of Different Path To Success After University
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A Different Path to Success After UniversityAleksander Vitkin
Facebook.com/[email protected]
& Special GuestMoritz Bauer
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Introduction
• Who am I and why should you listen to me?– Freelancer Marketer and Recruiter since 2009– Helped build a company from $2M to $5M– 28 years old, traveled to 23 countries while
working online (Lived in 9 countries)– 2 Marketing/Communication degrees– Worked with hundreds of young interns and
managed several employees– Privileged position to see who succeeded and who
didn’t and why
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Table of Contents
• What to Focus on to Become an Entrepreneur• How to Get Hired by a Start-up• Questions• Difference Between How the World is
Presented to You Now and the “Real World”
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What to Focus on to Become an Entrepreneur
• How I started:– Jobs, Internships and “door to door sales”– Consulting business– Get clients right out of college– Focus on giving value 100%, monetary rewards are less
important– Read and surround yourself with high level/ high value
ideas– Master wealth
• Course: Self Made Wealth – Eben Pagan
– Who has become successful: quick starters, implementers, pushers, persistent people, education never mattered
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How to Get Hired by a Start-up
• How to choose one:– Go to startup events (Lean Startup,…)– Find out what they need before anything else– Mutually beneficial?– Do you want to do this for 10 years?– Treat it like your own company
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How to Get Hired by a Start-up
• How to get the actual job:– Suggest solution to their most urgent needs– Present project and how you will help themFrom their perspectiveExample (Marketing): “3 Month Plan to Increase Lead Generation by 50% for Startup x y z”
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What is the difference between liking entrepreneurship and BEING an entrepreneur?
• Ideas are cheap (80% execution)Example: the idea man who “protects his precious”
Broadcast your intention to everyone you know and then execute
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What is the difference between liking entrepreneurship and BEING an entrepreneur?
• Totally different view on failure and success Failure: Learning opportunity Success: Just the beginning, not time to retire • Time and Focus investment• View everything as a way to improve your
business• Understand long term effect of decisions
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Business plans. Are they useful or necessary? When are they useful?
• You need to change what you’re doing based on incoming data FAST
• When you go to banks for money, they need business plans to funnel you through their system
Business now moves much faster than in the past.
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Questions
• Sample from Vishen Lakhiani and Mindvalley.com ($20M business):
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How to convince others (especially techies, people with a technological background) to join your startup?
• Have bigger vision than “Make money by offering service x y z”, be a game changer
• Broadcast what you stand for• Give them a say in the company, don’t lock
them up in the basement
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Should I invest all my time in my startup?
• 100% focus and commitment• Breathe, talk and live your business - View everything in terms of “how will this improve my business”
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Questions
• How to attract foreign investment?– Create something people care about– Present it in a way that’s attractive– Put it on Kickstarter.com, similar sites– Equity crowd funding is going to explode soon
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Difference Between How the World is Presented to You Now and the “Real World”
• Presented: get good grades get into a good university and study hard get a high paying job get a wife/husband get a mortgage get a child get a raise/promotion save for old age pay taxes retire live to a ripe old age and die
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Difference Between How the World is Presented to You Now and the “Real World”
• How I like to view it:– You are 100% responsible for every aspect of your life, not
society, not your friends, no one else.– The average is the easy, lazy way– You get 100% of what you deserve, at any given moment
(there are exceptions).– Hussle, hussle & hussle– Retirement / stop learning = early death (age doesn’t
matter)– Jobs are for chumps– Real life example: Moritz:
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The 4-Hour Work WeekA Real-Life Example
Moritz Bauer
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Who I am
• 29 years old• Never had a “real” job• Changed studies 6 times (finished 1)• 4 failures in previous businesses• 5th one worked (thanks god!)
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“Failure is your friend”
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My Business
• Personal development website• Selling Digital Information Products
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Advantages of a DIP Online Business
• Location independence• Fully automatable• High margins• Low time-investment• Earn money while you sleep
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How It Works
1. User comes to site from search engine2. Opts in for Freebie3. Gets emails with relevant content + link to
product4. Buys product (hopefully)5. Becomes a raving fan and buys everything
you have (open the champagne!)
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That’s How a
Day Looks Like
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3 Things You Need(or you’re dead in the water)
1. Product2. Traffic3. Conversion
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Example Products
• Flyer’s Guide to Discount Airfare• How to End Panic Attacks• Get Your Ex-Boyfriend Back• How to Make $ With Twitter• Dog Training Secrets• The Sixpack Program• How to Build a Chicken Coop
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Advice to aspiring Entrepreneurs
• Do what you love (no love = no power)• Check that there is a market for your product• Model first, innovate later• Watch that balance (enjoy the journey)• Go, make things HAPPEN! NOW!