1. The importance of Conversion RateWhats the difference between 1% and 2% (Answer: 400%)

2. WHAT WE FIND ISNEW SITE AVERAGE1 deal per 200 visitorsConversion Rate Of0.5% 3. Real Example: Lighting Company200 visitors Sell 1 Chandelier profit margin 1501 SaleConversion Rate Of 0.5% = 150 4. CHARTING CONVERSION RATESConversion Rate900PROFIT0.5% = 150Profit 600 Profit 300150ProfitCONVERSION0.5%1%2%3% RATE 1 deal 2 deals 4 deals 6 deals 5. The DIFFERENCE Between 1% and 2%?900= 100%Profit600Profit300 150ProfitCONVERSION 0.5%1%2%3% RATE1 deal 2 deals 4 deals 6 deals 6. Incorrect!900= 100%Profit 600 Profit300 150ProfitCONVERSION 0.5%1%2% 3% RATE 7. Traffic Costs Money(even SEO)The REAL difference between 1% and 2%? 8. CHANGING THE MATHSExample CostVisitor cost =200per visitor = 1Sell 1 Chandelier 1 deal per 200 profit of 150visitors0.5% = LOSE 50 9. APPLY THE TRAFFIC COSTS 7000.5% Conversion = 150Less cost of traffic400Lose 50 per dealCost 200100-50CONVERSION 0.5%1%2% 3% RATE 10. REAL DIFFERENCE BETWEEN 1% and 2% 700 = 400%Profit400ProfitCOST100 200 -50CONVERSION 0.5% 1%2% 3% RATE 11. SPEND AS MUCH AS YOU CAN ONCE PROFITABLE? 7000Profit=Make 10 x more 4000 ProfitSpend 10x more COST1000 2000-500CONVERSION0.5%1%2% 3% RATE 12. HIGH CONVERSION = Profitability