Dietceutical seo audit report

Website Analysis Report

Prepared by :

iFlair Web Technologies Pvt. Ltd.

2nd June 2015

Website Analysis Report : http://www.dietceutical.com/

http://www.dietceutical.com/

Contents

TECHNICAL WEBSITE ANALYSIS.................................................................................3

1. Footer links...................................................................................................................3

2. XML Sitemap................................................................................................................5

3. Page Not Found.............................................................................................................7

4. CSS of Top Navigation & Image Editor.......................................................................8

ON PAGE ANALYSIS.........................................................................................................9

5. On Page Content...........................................................................................................9

6. Navigation...................................................................................................................10

7. Breadcrumbs...............................................................................................................12

8. Images.........................................................................................................................13

9. HTML Sitemap...........................................................................................................14

10. Pagination...................................................................................................................15

11. Social Sharing.............................................................................................................17

TOOLS FOR ANALYSIS..................................................................................................18

12. Google Analytic..........................................................................................................18

13. Google & Bing Webmaster Tools...............................................................................19

OTHER RECOMMENDATIONS.....................................................................................20



TECHNICAL WEBSITE ANALYSIS

1. Footer Links

Best Practices: Footer Links are usually present at the bottom of the website. They are extremely important from an SEO perspective because they provide the crawler with more entry points to inner pages of the website. Targeting keyword rich keywords footer links in the footer links helps improve the site from an SEO perspective.

Observation & Impact: We have observed that the current footer does not have links to significant pages on the site. The following screenshot illustrates the same –

Source: http://www.dietceutical.com/




Recommendations: In the current footer, we recommend adding links to the key sections on the site. For e.g. links to the pages of all products can be placed in the footer. Additionally, links to the top category pages can also be incorporated. This is beneficial from a usability perspective as users will be able to navigate to a different section at any point of time during their visit. Furthermore, this is also recommended from an SEO perspective as additional links in footer will ensure that the crawler has multiple entry points to access the inner pages of the website. For instance, consider the following example of your competitor footer section of a site –

Source: https://www.vitalabs.com/

From the above screenshot it is evident that the footer has links to all the important products pages on the site.

Furthermore, we recommend adding a no-follow attribute (rel=’nofollow’) on the W3C widgets placed in the footer.

This will ensure that we do not pass any link value to an external website.



https://www.vitalabs.com/

2. XML Sitemap

Sitemaps are essentially lists of all the pages on the website, which facilitate the search engines and users to move through the website. The two kinds of sitemaps that are usually implemented are XML sitemaps and HTML sitemaps. XML sitemaps are primarily meant for the search engines as a reference and lists all URLs for a site. It allows the webmaster to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. This allows search engines to crawl the site more intelligently.

Observation:XML Sitemap: Existing XML sitemap on the website has no priority defined. The following Screenshot illustrates the same –



Recommendations:XML Sitemap: An XML should be created including additional information about each URL such as change frequency & priority allowing search engine spiders to crawl the site more intelligently.

The ‘changefreq’ attribute specifies how often the page is updated, and therefore how often crawlers should visit the page to ensure up-to-date data. The priority of various URLs present on the XML sitemap can be tweaked. The priorities should be tweaked according to the importance of a page with respect to the site.

The following table provides a generic guideline that can be followed while creating an XML sitemap –



3. Page Not Found



Best Practices: One of the primary ways to impact your websites ranking factor is broken links. Essentially, broken links can leech vitality from your most cherished landing pages and affects the trust that your website has established with search engines.

Observation: It is observed that currently, URL http://www.dietceutical.com/Contacts has no page and returns error “404 (Page Not Found) Error”.

This page is available comes under Contact us. The following Screenshot illustrates the same –

Source: http://www.brokenlinkcheck.com/broken-links.php

Recommendations: Move up one directory level at a time in the URL until you find something.

For example, if www.web.com/a/b/c.htm gave you the 404 Not Found error, move up to www.web.com/a/b/. If you get nothing here (or an error), move up to www.web.com/a/. This should lead you toward what you're looking for or at least confirm that it's no longer available.

Use 301 redirect via .htaccess file for proper pages or remove it if that pages not useful.

4. CSS of Top Navigation & Image Slider



http://www.brokenlinkcheck.com/broken-links.php

http://www.dietceutical.com/Contacts

Observation & Impact: We have observed that the top image slider & left image slider on the home page is implemented using JavaScript and CSS. However, if a user has disabled JavaScript on the browser, the user will be able to see the navigation and images as follows.



Source : http://dietceutical.com/product-label-information.php?product=327

Recommendations: It is recommended to use HTML 5 and CSS 3 to implement image sliders along with current JavaScript.

ON PAGE ANALYSIS

1. On-Page Content

Best Practices:Content is the most important on-page factor that search engines look for when evaluating the value of a website. Websites having a lot of informative, unique content are always valued highly by search engines. Moreover, it is also very important to add fresh content to the website periodically. The content of a web page should ideally include at least 3-4 instances of a keyword relevant to that page.

Observation & Impact:Home Page Content Currently, the home page has adequate content that is relevant to the business domain. However, we have observed that the keyword density is relatively low.

Recommendations:More unique, keyword rich and relevant content should be placed on the Home page. This will help improve the site from an SEO perspective.



http://dietceutical.com/product-label-information.php?product=327

2. Navigation

Best Practices: The Navigation should include links to the top category and sub category pages of the website. This helps in building a stronger theme for the website and also provides additional entry points to the search engine spiders to crawl through the website.

Observation & Impact:The top navigation does not include sub-category and product level pages under the respective category or section. The following screenshot illustrates the same –



Source: http://www.dietceutical.com/index.php

Recommendations: To improve user behavior and crawling we can add links to the sub – category pages by including a ‘Secondary Navigation’ on the website by providing a mouse hover or drop down to main categories.

Please find below the screen shot illustrating of your competitor website the same –



http://www.dietceutical.com/index.php

Source: https://www.vitalabs.com/products/all/

This will help us build a stronger theme on the website. Furthermore, such an implementation will ensure that the inner pages are easily accessible from home page. This will also provide additional entry points to the search engine spiders to crawl through the website.



https://www.vitalabs.com/products/all/

3. Breadcrumbs

Best Practices: Breadcrumbs or a breadcrumb trail is a navigation aid used in user interfaces. It gives users a way to keep track of their locations within programs or documents. Breadcrumbs provide a trail for the user to follow back to the starting or entry point. In terms of an SEO perspective, the breadcrumbs give the spiders more entry points in the site.

Observation & Impact:Breadcrumbs are not present on the site. The following screenshot illustrates the same –



Source: http://www.dietceutical.com/Products.php

Recommendations:Breadcrumbs should be added to the site. The anchor text used in the bread crumb navigation should be modified so as to include the most relevant keyword for a page to link to the particular page. This will provide information about the complete trail and the landing page of the website that the user is on. Also, it will provide the crawlers more number of entry points to crawl through the website.

For Example – HOT SELLERS & NEW FORMULAS – Home > Products > Asai_Complex



http://www.dietceutical.com/Products.php

4. Images

Best Practices:Images are very important if the website is a shopping cart, it because sometimes you images speak more than your text or content on product page. Images are crawled and positioned in search engine optimization by their presence and by the ALT attribute text.

The following screenshot illustrates the same –

Recommendations: As per our observation, “private label supplements” there is now portfolio or any past work you have done for your clients mention/linking here at your website, when any interested clients show your previous works they are eager to contact for products.



5. HTML Sitemap

Best Practices: Sitemaps are essentially lists of all the pages on the website, which facilitate the search engines and users to move through the website. The two kinds of sitemaps that are usually implemented are XML sitemaps and HTML sitemaps. An HTML site map is visible to the user and is also useful from point of view of navigation.

Observation & Impact:There is not sitemap.html found on your website.

Recommendations:An updated HTML sitemap needs to be added on the site, wherein the top category and sub- category pages which is highly recommended from an SEO perspective.



6. Pagination

Best Practices:Pagination is a way of organizing or numbering a large amount of data within a web page to make it more manageable and user friendly. Although it is good from a usability perspective, it is not completely an SEO friendly method as dividing products across multiple pages could diffuse link value to all those pages instead of maintaining & preserving it within the first-page.

Observation & Impact: Let us consider the example of your competitors the ‘Solution Formulas’ section.

Following is a snapshot of the same Pagination

Source : http://www.privatelabelnutra.com/solution-formulas-c-18.html



http://www.privatelabelnutra.com/solution-formulas-c-18.html

Recommendations:When the user lands on this page - the URL is - http://www.privatelabelnutra.com/solution-formulas-c-18.html. Now, when the user clicks on option ‘2’ to go to the next page, the URL changes to http://www.privatelabelnutra.com/solution-formulas-c-18.html?page=2 When the user goes further to the next page i.e. ‘3’, the URL changes to - http://www.privatelabelnutra.com/solution-formulas-c-18.html?page=3

This continues every time a user moves on to the next page.

Now, this hampers the overall SEO value of the site because the link value for the appropriate page gets distributed amongst all these URLs as opposed to getting attributed to the first-page i.e. http://www.privatelabelnutra.com/solution-formulas-c-18.html Therefore, it is critical to resolve this issue as we may lose out on the SEO value for the main page.

Recommendations:This can be resolved by placing html tags rel=next & rel=prev in the following manner on the main page - the following tag should be placed in the <head> section of the page - <link rel="next" href="http://www.xyz.com/Men_All_Products/?sortmethod=name&page=2" /> The above tag indicates a search engine spider that the next page i.e.

http://www.xyz.com/Men_All_Products/?sortmethod=name&page=2 is related to the main page and is a continuation of the same. Now, on the page ‘2’ i.e.

http://www.xyz.com/Men_All_Products/?sortmethod=name&page=2, the following tag should be placed - <link rel="prev" href="http://www.xyz.com/Men_All_Products" />

<link rel="next" href="http://www.xyz.com/Men_All_Products/?sortmethod=name&page=3" /> This indicates the spider that page ‘2’ is a continuation of the previous page and it also indicates that it is related to the next page ‘3’ i.e.

http://www.xyz.com/Men_All_Products/?sortmethod=name&page=3

Similarly, tags should be applied to all other pages within the category, to avoid this issue. This tells Google that all these paginated results are part of a larger set and treat these pages as one; as far as attribution of the link value is concerned. Pagination (e.g. 1 | 2 | 3 etc.) would make news stories more navigable (should use rel=“next” / rel=“prev” tagging)




http://www.privatelabelnutra.com/solution-formulas-c-18.html?page=3

http://www.privatelabelnutra.com/solution-formulas-c-18.html?page=2


7. Social Sharing

Best Practices: For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts

Observation & Impact: It has been observed that there is no social sharing widget or icon available on any section of the products pages of the website for user to share the product with their friends or contacts at Social Bookmarking or Social networking websites.

Recommendation: Following screenshots shows how social sharing icons are present on a shopping cart and can be implemented for sharing website on various social network platforms.



Source: http://www.privatelabelsupplement.com/product/testosterone_booster/

TOOLS FOR ANALYSIS

1. Google Analytics



http://www.privatelabelsupplement.com/product/testosterone_booster/

Description (Priority: High)

Description: Google Analytics is an analytical tool provided by Google for webmasters to track traffic coming to their websites from any source. It helps them analyse the sources & keywords that bring the most traffic as well as keywords which generate maximum conversions. Funnels can be created to track the user’s navigation through a website and various statistics can be derived to improve the user experience. Installing Google Analytics is one of the basic steps of an SEO setup for a particular website.

Observation & Impact: Currently there is a Google Analytics account for the website. However, the tracking code used is a traditional tracking Google Analytics code.

Recommendations: It is recommended to setup new Google Analytics code or give us the login credential if you have for that on the website. The asynchronous code has following benefits: • Faster overall page load time. • Improved collection for short visits to rich media or script-heavy pages. • Collecting (and retaining) user clicks that occur before the tracking code loads.

The asynchronous code should be placed at the bottom of the <head> section of your webpage just before the closing of the head tag.

2. Google & Bing Webmaster Tools



(Priority: High)

Description: Google Webmaster and Bing Tools is another analytical tool provided by Google and Bing to webmasters to make their websites as "Search Engine-friendly" as possible. Keyword as well as link statistics can be obtained from this tool which helps map keywords to particular pages and also lets webmasters know how many external links have been identified by Google, Bing and the sources of these links. This tool also allows webmasters to submit an XML sitemap to Google, Bing which helps the search engine spiders crawl the website systematically.

Observation & Impact: Currently there is no Google Webmaster or Bing Tools account tag present on the website.

Recommendations: It is recommended to setup a Google and Bing Webmaster Tools account for the website.Website Analysis Report



OTHER RECOMMEDATIONS

Recommendations:-

On-page factors not ready this site

Set SEO friendly URL like : http://www.dietceutical.com/hot-sellers/acai-Complex

Configure short and simple Order now process

Logo image URL is not set

H2 tags not found

Image alt tags missing some images

Website loading time is high, so decrease as 5 seconds

Canonicalization not set



Dietceutical seo audit report

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