“GET IT RIGHT” :DIESEL CAMPAIGN

F/W 2009

who we are

•Based in San Francisco

•Danielle Guttman: Account Director

•Lilian Lu: Art Director

•Stella Jin Sun Park: Copywriter/ Planner

what we are

•a small artsy, independent advertising agency

•privately-owned, despite increasing propositions by many of the world’s largest ad agencies to acquire our company

•pride in our creative values and artistic visions, which might be compromised by profit-driven corporations

what we have done

what we have done

what we have done

what we have done

what we will do

strategies for DIESEL

•be honest– DIESEL is not for everyone

•previous ads = too conceptual, abstract

•get real with your consumers!

•everyday jean-wearers, who don’t “get it right”

•web interaction with consumers

Q & A