Didactic conceptdeveloped by

Akademie der österreichischen Buch- und MedienwirtschaftLandesschulrat für NiederösterreichSOS a SOU LuhacoviceAcademy for Humanities and Economics Lodz

• Blended learning• Approach• Course organisation• Main characters• Topics• Module/unit organisation• Workload

Blended Learning

• Traditional learning situation • Instructor-led training

• E-learning situation• ICT-based training

• Benefits and advantages of both systems• Cost reduction, no distance barriers, time flexibility

Approach

• Aims and objectives (CAN DO statements)

• Communicative, task-based

• Authenticity of texts and situations

• Focus on content rather than on form

Course organisation• 2 language levels

• basic language user (A2) – English, German, Italian• independent language user (B2) – English

• 2 professional levels of competence• young professionals• managers

• 5 e-learning modules (2 units each) per level• 7 face-to-face sessions per level

Main charactersValerie Brown

Lunar Publishing

Manchester, UK

Marco Polo

Book-Hits

Pisa, Italy

Julia Epstein

Media Distribution

Leipzig, Germany

TopicsFirst Part• Getting to know each

other• At a bookstore• Wholesaling• Publishing• Frankfurt book fair

Second Part• On an international book

and media seminar• Selling and ordering• Celebrating World Book

Day• European book fairs• Job application

Module/unit organisation• Authentic input

• Written or spoken texts: book reviews, blurbs,catalogues, sales dialogues, telephone calls

• Reading or listening activities• Fill the blanks, answer questions, connect statements• Drag and drop, drop down, decision matrix

• Final task• to be brought to the face-to-face sessions

Workload

• 5 online modules = 10 units per level• 1 unit = 45 minutes workload

• Final task• Preparation 45 – 90 minutes, depending on the task

• 7 face-to-face sessions• 7 learning units (45 minutes each)

www.la-boom.net

Give a man a fish and you feed him for a day.

Teach a man how to fish and you feed him for a lifetime.(Chinese proverb)

Thank you for your attention

Heidemarie Haider, MEd

Berufsschule St. Pölten

heidemarie.haider@lbsstpoelten.ac.at