Dice: Bringing humor to an unfunny business by Michael Baumert

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Bringing Humor to an Unfunny Business

Transcript of Dice: Bringing humor to an unfunny business by Michael Baumert

Bringing Humor to an Unfunny Business

Recruiting is rough.

We Needed to Make An Impact

Advertising in this business is by the numbers.

The Concept

We learned a lot.

Here’s some new stuff.

What we learned• Don’t be afraid of controversy.

• Go all in.

• Act as if your ad budget is your last dollar.

• If it works – keep it going, if it doesn’t scrap it.

Thanks.