DIC Excellence Series April Session - Demystifying Entrepreneurship

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    Harvesting the fruits of Prosperity

    Unlock the secrets of financial independence

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    What you sow is what you reap

    Your output is a function of what you think

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    Facts from the Shift Happensorganization

    We are currentlypreparing students for jobs that dont exist.

    Using technologiesthat havent been invented

    In order to solve problems that we dont even know are problems yet

    Thats why you need to innovate.

    Our Point

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    Facts from the Shift Happensorganization

    According to former Secretary of Education, Richard Riley

    The top ten in-demand jobs in 2015 would not have existed in 2005.

    Our Point

    Why should you be in thereceivingend?

    Why cant you create those jobs?

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    The RealitiesDeveloping countries are reaping the fruits of globalization.

    Developed countries are facing the lethal consequences of high doses ofcapitalism.

    The IronyDeveloped countries are silently building innovation economies.

    The ConsequenceDeveloping countries will have to face innovation economies,

    like a deer caught in the headlights.

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    What does this mean for you?Simple. Are you future-proof?

    Entrepreneurship is the only answer.

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    Those days are long gone

    Job for a lifetime or skills for a lifetime take your pick

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    The cubicle debacle

    Discover the entrepreneur in you before

    getting trapped in one of these

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    1. Will your job tomorrow last from your graduation till

    yourretirement

    2. Even if your job is stable when you are in your 20sand 30s, will it be the same when you are inyour

    40s

    3. Will your job need a reality check in every decade ofyour working life

    4. According to Richard Riley, former US Secretary ofEducation todays graduates will have 14 jobs by the

    time they reach age 38

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    SO, WHY WAIT?

    Dont wait until youve hit 40

    Are you building your

    entrepreneurship skills right?Where do you start?

    Dont get hit with the challengesof the future.

    It will be too late to acquire

    future-proof skills overnight

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    We have just oneanswer to all the questions.

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    Possibly, no

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    Jobs dont come with anti-ageing cream

    Age proof your career

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    Beard the lion in its den

    In the circus of life, be your own master!

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    Be an ideas powerhouse

    Be the spark that you can be

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    They are not as innocuous asthey seem they are

    You can start anywhere, anytime just need to beprepared mentally

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    Entrepreneurship is much an opportunityas it is a responsibility

    It takes two to tango

    Entrepreneurship

    Responsibility

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    Move Beyond.

    Explore Possibilities

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    Start Thinking Like a Capitalist

    Start with the thought that the onlyreason to start a business is to sellit one day

    If you start with that thought thenyou need to make decisions that will

    help bring the shareholder value foryou and other stakeholders

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    Ask the following questions

    When customers refer to mycompany, how would I like them toremember me?

    When I eventually look to sell thecompany, can the acquirers relate tomy company the way my customers

    can?

    Will I be able to establish aleadership position, so that, I showup top in the list when thecustomers or acquirers look for acompany in the XYZ space and

    industry for our expertise, domainknowledge etc. etc.

    What kind of a multiple is acompany of my type in my industryis getting acquired for in good timesand bad times?

    If a financial stakeholder invests$1M in my venture will he/she be

    able to take back $10M in 5+ years?

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    Classic Entrepreneurship: The Startup

    An innovative idea that develops into ahigh growth company

    Success, in addition to the strongleadership from the main entrepreneur,

    almost always involves building a teamwith complimentary talents

    Ability to work as a team and sense anopportunity where others seecontradictions, chaos and confusionare critical elements of success

    Most highly successful entrepreneurshave held together a team and acquiredfinancial backing in order to chase anopportunity others may not recognize

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    Investigating your Ideas

    A simple criterion for the highestpotential venture comes from famedVC Arthur Rock (invested in Apple):We look for ideas that will change

    the way people live or work A good idea is nothing more than a

    tool in the hands of an entrepreneur.Finding a good idea is the first stepin the process of converting anentrepreneurs creativity into anopportunity

    The importance of the idea is oftenoverrated at the expense ofunderemphasizing the need forproducts or services or both, that

    can be sold in volume to customers. The new business that simply bursts

    from a flash of brilliance is rare.Usually a series of trial & erroriterations is necessary before acrude and promising product orservice fits with what the customer iswilling to pay

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    Process to Filter the Ideas

    Define your purpose

    Choose participants

    Choose a facilitator

    Brainstorm spontaneously

    No criticisms, no negatives

    Record ideas in full view

    Invent to the void

    Resist becoming committed toone idea

    Identify the most promisingideas

    Refine and prioritize

    Ask the basic questions:

    Will the customer make money

    with your idea?Will the customer save money?Will I make money?

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    Transforming Caterpillars into Butterflies

    Most new ventures are work inprocess and works of art

    Most business plans are obsolete atthe printer

    Onset Ventures Partners found that91% of portfolio companies thatfollowed their business plan failed

    Speed, adroitness of reflex, andadaptability are crucial

    They key to succeeding is failingquickly and recouping quickly

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    Whats the Role of an Entrepreneur?

    The lead entrepreneurs job is simpleenough carry the deal by takingcharge of the success equation!

    In this dynamic context, ambiguity &

    risk are actually your friends Entrepreneurial leaders inject

    imagination, motivation,commitment, passion, tenacity,integrity, teamwork, and vision intotheir companies

    Entrepreneurs face dilemmas andmust make decisions despiteambiguity and contradictions. Veryrarely is entrepreneurship a get-rich-

    quick proposition, on the contrary, itis one of continuous renewal

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    Opportunity Analysis

    What are the fits and gaps?

    Whats wrong with the opportunity?Whats missing?

    What favorable events can happen,as well as the adverse?

    What has to happen to make itattractive and a fit for me?

    What market, technology,competitive, management andfinancial risks can be reduced oreliminated?

    What can be changed to make thishappen?

    Who can change it?

    What are the least resourcesnecessary to grow the business thefarthest?

    Is this the right team?

    In essence, manage and redefine therisk-reward equation

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    When is an Idea an Opportunity?

    If an idea is not an opportunity, whatis an opportunity?

    An opportunity has the qualities ofbeing attractive, durable, and timelyand is anchored in a product or

    service, which creates or adds valuefor its buyer or end user

    For an opportunity to have thesequalities, the window ofopportunity is opening and remainsopen long enough

    Entry into the market with rightcharacteristics is feasible and themanagement team is capable ofachieving it

    The venture is able to achieve acompetitive advantage.

    Focus on what the customers andmarket place want and do not lose

    sight of this!

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    Discover the entrepreneur

    in you.

    Realize the job skills you

    need for the future.

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    So, why not discover how Unipropitia can help youtake a fundamental decision about you for a

    lifetime?

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    Because the entrepreneurial spirit is the basisof success.

    -His Highness Sheikh Mohammed bin Rashid Al Maktoum,Prime Minister of the UAE and Ruler of Dubai.

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