ECT 250: Survey of e-commerce technology E-commerce hardware and software.
DIBS E-Commerce Survey 2011
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Transcript of DIBS E-Commerce Survey 2011
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DIBS E-Commerce Survey 2011DIBS – PrestashopHenrik Sandberg
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DIBS• DIBS is the the leading supplier of online payment
solutions across Northern Europe• DIBS has more than 15.000 customers across all
industries• DIBS manages transactions for more than 8 billion
Euros annually • DIBS has offices in Stockholm, Gothenburg,
Copenhagen and Oslo• DIBS is listed on First North – a marketplace
operated by NASDAQ OMX
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DIBS E-Commerce Survey 2011• The purpose of The DIBS E-Commerce Survey is to
give a comprehensive overview of e-commerce in all industries
• The survey covers Sweden, Denmark, Norway, Finland, UK, France, Germany, Poland and Spain
• Interviews with over 9,000 Internet users and 333 online retailers in the third quarter of 2011 by research agency YouGov
• The study used Europe * for the sum of Finland, Great Britain, Germany, France, Poland and Spain
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Average number of purchases per six month
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The Brits are the most keen on e-shopping
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Average consumption last six months
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Norwegians are the top online consumersEuro
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Total market per country, In total 213 billion
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Hefty growth in the largest marketsBillion euro
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E-commerce integrated with other channels
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A quarter of the e-stores are pure Internet Play
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Total market per country
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The Nordic region is 12%
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Total market per industry
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Travel is by far the largest market
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E-commerce is a safe place to sell
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E-stores see e-commerce as a safe channel
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Optimism for further growth, consumers
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The Swedes and the Poles are on a roll
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Consumers expectations for further growth across Europe
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Fashion online seems to have great potential
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To find lower prices as a driver for e-commerce
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Years old
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To find larger product range as a driver for e-commerce
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Young people use Internet to personalize their consumption
Years old
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To save time as a driver for e-commerce in France
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Years old
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To find lower prices as a driver for e-commerce in France
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Years old
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To find larger product range as a driver for e-commerce in France
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Years old
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E-stores offering mobile commerce
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21% of the stores are about to launch m-commerce
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M-consumers
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There is a lot of mobile action in Sweden and Poland
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M-consumers
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M-commerce is reaching out to younger crowds
Years old
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What they bought with their phone
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M-commerce is especially success-ful for services to be consumed ”on the go
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Expectations for mobile purchases
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The heavy users in Sweden and Poland are the most optimistic
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M-consumers per age group in Germany
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Nearly no m-commerce for people older than 45 years
Years old
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Preferred payment method
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Card is the most popular method, but not in every country
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How to choose payment method
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Safe and easy, that’s the triggers
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Consumers who prefer cards
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Preferred payment methods in Sweden
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Three main alternative methods
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Preferred payment methods in Sweden
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Preferred payment methods in Sweden
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Preferred payment methods in UK
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People pay with the plastics
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Preferred payment methods in UK
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Preferred payment methods in UK
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Preferred payment methods in Germany
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Cards dominate, with micropayments being very popular
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Preferred payment methods in Germany
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Preferred payment methods in Germany
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Invoices are more popular outside of the major metro-politan areas
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Preferred payment methods in France
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Cards and micropayments
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Preferred payment methods in France
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Preferences not determined by sex
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Preferred payment methods in France
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Preferences not determined by age
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Preferred payment methods in France
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Preferences not determined by region
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City vs countryside in UK
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euros
Ave consumptionNo of purchases
Equally frequent shopping in cities and outside
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E-consumption per age group in UK
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Low online consumption for the youngest
Years old
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German market per industry %
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City vs countryside in Germany
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euros
Higher average consumption in the largest cities
Ave consumptionNo of purchases
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E-consumption per age group in Germany
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Years old
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French market per industry %
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City vs countryside in France
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euros
More activity in the cities
Ave consumptionNo of purchases
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E-consumption per age group in France
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Years old
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Why shop abroad
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E-commerce on the move• E-commerce is well established among all
consumer segments and it is a disruptive force in all industries
• It is a massive market opportunity for merchants, total value estimated to amount to 213 billion Euro for 2011
• Still a fraction of total consumption and consumers do just above one purchase per month
• Wide varieties in paying preferences across Europe, merchants have to take actions to cater for different preferences
• M-commerce is gaining traction, Poland and Sweden in pole position
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