Diana Ketza Senior Sales Consultant Pitney Bowes Business Insight diana ketza@mapinfo Ketza... ·...
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Transcript of Diana Ketza Senior Sales Consultant Pitney Bowes Business Insight diana ketza@mapinfo Ketza... ·...
Pitney Bowes Business Insight• Global 100 Software company
• More than 1500 employees• 20+ offices around the world
• More than 10,000 customers in an array of industries: • Retail• Telecommunications• Public sector • Financial services• Insurance• Natural Resources
• $400M+ Annual Sales
Next Generation Demographics
Demographic Data and Mapping Products in an Evolving and Devolving Market Environment
Traditional Demographics
• Current Year Estimates and 5 Year Projections
• Difficult to verify the growth (and decline) taking place…today
• Feet on the street often see a different market than what is reported in location intelligence systems
Change On the Horizon
• American Community Survey (ACS) is expected to replace the SF3 survey for the 2010 Census
• ACS will survey only 1 in 40 (2.5%) of US households each year, and 1 in 8 over a five year period
• We must be “forward thinking”
The NEW! GroundView Advantage
GroundView is…
• Accurate• Current• Reliable• Precise• Integrated
What is MicroBuild®?
• Gadberry’s patent-pending product - unique because it uses consumer data as its’ primary data source.
• Built quarterly using multiple national data sources. • The only product constructed and offered at Census
Block level.• Created to provide accurate household and
population data not provided by leading demographic providers.
Sourced from 3 primary forms of data:• Multiple national consumer databases • USPS Carrier Route delivery statistics • 1990, 2000, and annual U.S. Census data
STEP 1:• Create a baseline (120+ million address records)STEP 2:• Build household counts STEP 3:
Calculate household population STEP 4:• Estimate seasonal and second homes
MicroBuild® Methodology
Sheely Farms, AZAccurately Captures Growth
0
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2000
2007
2008
Household Comparison ChartHousehold Comparison Chart
1 1
1,190
1 11,190
Aerial imagery courtesy of DigitalGlobe®
Sheely Farms, AZ1,041 Units Confirmed by Metrostudy
1,041
Where’d all the cars & people go?!
Dallas, TX
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1,200
1,600
2,000
2000
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Population Comparison ChartPopulation Comparison Chart
1,5991,729
1,2661,599 1,7291,266
Aerial imagery courtesy of DigitalGlobe®
Accurately Captures Decline
That explains it!Dallas, TX
12242008
6142007
13882005
HouseholdsVintage
Captures Growth Growth –– Decline Decline –– Growth Again!Growth Again!
Can we believe the numbers?
KEY POINT:GroundView is uniquein the ability to validatecounts all the way downto the individual occupiedhomes!
**Note: the underlyingaddress points are notdelivered with GroundView, yet theyare available to validate countswhenever & wherever necessary
GroundView Demographic Suite
• IMPROVED Annual Estimates and Projections • Complete demographic suite ~3,000 variables
• NEW Quarterly Updates …• To key variables (Pop, HH, Race, Ethnicity, Age,
Occupation)
GroundView Event
October Webinarhttp://www.mapinfo.com/events
Steve Seabury Diana KetzaSenior Product Manager Senior Sales ConsultantPitney Bowes Business Insight Pitney Bowes Business [email protected] [email protected]
