Diamond Cab ProposalTeam Synergy

The StoryLife is unpredictable

Since 2007, Doris’ mother has become permanently disabled

An alternative to illegal vans – a transportation for the disabled

“Diamond Cab is a labor of love”

We share the same vision and mission

Objectives

Long Term Goals: Increase nighttime business Increase business in Sunday mornings Increase awareness Expand target range

Short Term Goals: Co-operation with companies Increase awareness and popularity

ObjectivesMethod of Measuring the Goals:

SurveysComparison of the business statistics

Nighttime businessSunday morning business

Process Brainstorming

Timeline Research + elimination.

Proposal Research Modification

Presentation Mock presentation Speech

Yum Cha ( 飲茶 )Purpose

Family reunion Tradition Mahjong

Targets Upper-middle and middle class families (with

wheelchair users) Underprivileged wheelchair users

Yum Cha ( 飲茶 )Possible Restaurants

稻香酒樓 好彩酒家 美心酒樓 Victorian

Reasons

Sponsorship

Yum Cha ( 飲茶 )Trials

Charitable event — whole-day package Beneficial for all

Long-term Packages 10% discount for wheel-chair users Free advertisements – doors, posters, brochures

etc.

Airport/Hotel Transportation

Benefits For Diamond Cab For HK Airport For Hotels For Users

Challenges for diamond cab Competition (Rehabus) High cost Limit number of vehicles Small market

How diamond cab can expand its business:

increasing advertising in the airport (posters, commercials..etc)

increase advertising using diff. kinds of media in HK (thru RTHK, TVB and putting up posters on the diff. places, etc.)

create lucrative packages with hotels (i.e.: provide night tour services to tourists if they have time)

have a partnership with the airport--> may need to contact the customer services department in the HK airport

seek sponsorship from the HK Tourism Association

seek sponsorship from the HK Hotels Association

Target audience

Wheelchair users

Pregnant women

Tourists who use wheelchairs or having disabilities

Non-wheelchair users who want a special experience in HK

Possible packages

Diamond cabs pick up tourists from airport and send them to certain hotels

-diamond cab can send tourists to certain landmarks and restaurants as part of the package:

-Hong kong disneyland and ocean park

-the peak

-central

-a more expensive, fixed fee is paid at the beginning and the hotel pays part of it in exchange of advertisment of the hotel on diamond cabs

Unlimited use of diamond cabs during the stay in Hong Kong

-The customer can go anywhere during his/her stay in HK.

-The customer can call for the Diamond Cab whenever his/her stay.

-Very expensive price should be paid.

Locations and Possible Partnership:

Four Seasons Hotel Hong Kong

8 Finance Street, Central, Hong Kong, China

Intercontinental Hong Kong

18 Salisbury Road, Kowloon, Hong Kong SAR

The Peninsula Hong Kong

Salisbury Road, Kowloon, Hong Kong SAR

The Ritz-Carlton, Hong Kong

International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong

W Hotel Hong Kong

1 Austin Road West, Kowloon Station, Kowloon,Hong Kong,China

Kowloon Shangri-La, Hong Kong

64 Mody Road, Tsim Sha Tsui East, Kowloon, Hong Kong

Airport/Hotel Transportation

Sponsorship HK Tourism Association HK Hotels Association

Target Wheelchair and non-wheelchair users Pregnant women Tourists

Airport/Hotel Transportation

Possible Packages Direct Airport-Hotel (or vice versa) Daytime Tours Nighttime Tours Whole Day Tours

Possible Partnerships Four Seasons Hotel Intercontinental The Peninsula The Ritz-Carlton, W Hotel Shangri-La,

ChurchPurpose

Increase business on Sunday mornings Raise awareness of Diamond Cabs amongst

Christians

Target Audience Christians in targeted Churches

Sponsorship No sponsorship will be given for those who can

afford the Diamond Cab ride For those who cannot afford the Diamond Cab

service, sponsorship will be given by the Church funds or wealthy Christians

ChurchBenefits for Diamond Cab

• More business

• Reputation

Benefits for Church• Additional patrons• Better reputation Benefits for the religious disabled• They get to join morning sermons

6-Month Plan

Possible Cinema Company to work with UA cinema

Why we chose this cinema Wider target audience Provides a larger chance for night time cab

services.

Cinemas

CinemasBenefits

For Diamond Cab For the Cinema companies For Wheelchair users

Packages One-day awareness One-day package

Challenges

Possible Solutions

Year-Round PackagesAirport-Hotel Services

Hotel-Airport Services

Church-Yum Cha Services

Cinema-Yum Cha Services

Cinema – Restaurant Services

All the above packages will have a 10% discount for the fees

One-day PackagesMother’s Day/Father’s Day

Valentine’s Day

Mid-Autumn Festival

__________________________________________________________________________________________________

10% discount for using Diamond Cab services on the above days (point-to-point services)

15% discount for using Diamond Cab service on the above days and applying long-term packages

One-day PackagesChristmas

New Year’s Eve

Chinese New Year

__________________________________________________________________________________________________

10% discount for using Diamond Cab services on the above days (point-to-point services)

15% discount for using Diamond Cab service on the above days and applying long-term packages

Conclusion

Q&A

Challenges

Benefits

Overcoming them

Who’s gonna execute it

Target Time and audience

Overview

Challenges and Solutions

Possible Locations and Sponsers

WHO’S GONNA PAY FOR WHAT!!!!!!!!!!!!! SUITABLE SPONSERS

Executable things that they can do